This guide explains how to create and offer high-value advertising packages in AdLuxe by bundling your most desirable ad placements. Premium placement packages help attract larger advertisers and boost your revenue per deal.
1. Why Offer Premium Placement Packages?
Premium packages allow you to sell bundled, top-tier inventory at higher rates by emphasizing visibility, exclusivity, and performance.
Quick Tip: Advertisers are willing to pay more for guaranteed placement in prime spots.
2. Identifying Premium Inventory
- Above-the-Fold Banners: High-visibility display placements.
- In-Content Ads: Ads embedded within engaging content.
- Video Pre-Roll/Mid-Roll: Prime video slots before or during content.
- Exclusive Sponsorship Zones: Takeover banners or branded backgrounds.
Best Practice: Use historical performance data to identify zones with the highest engagement.
3. Creating a Package
- Log in to your AdLuxe account.
- Navigate to Inventory and select the property.
- Identify high-performing zones.
- Group them together into a package.
- Assign a unique package name and description.
- Set pricing (flat rate, CPM, or hybrid).
4. Pricing Strategies
- Flat Rate: Best for sponsorship or takeover campaigns.
- CPM-Based: Flexible for campaigns with variable impressions.
- Hybrid: Combines guaranteed impressions with bonus placements.
Quick Tip: Include performance guarantees to justify premium rates.
5. Promoting Premium Packages
- Showcase them in your media kit.
- Highlight case studies or testimonials.
- Emphasize exclusivity and scarcity.
6. Tracking & Reporting
- Monitor package performance through AdLuxe reports.
- Share mid-campaign updates with advertisers.
- Provide a final performance summary to encourage renewals.
Best Practice: Transparency builds trust and repeat business.
7. Optimization Tips
- Limit the number of premium slots to maintain exclusivity.
- Test different zone combinations to find the most effective bundles.
- Offer seasonal or event-specific packages.
8. Next Step
After setting up premium placement packages, move on to Boosting Ad Space Value (viewability, layout, UX) to further enhance your property’s revenue potential.