1. Why Budgeting, Pacing & Scheduling Matter
Proper budget and delivery control ensures you get the most value from your ad spend while avoiding waste.
Quick Tip: Even a great ad can fail if your delivery settings don’t align with your campaign goals.
2. Setting Your Budget
- Daily Budget: The maximum amount you want to spend per day.
- Total Budget: The maximum spend for the entire campaign.
- Minimum Budget Recommendations: Start small while testing, then increase once you see strong results.
Quick Tip: Use a daily budget for ongoing campaigns and a total budget for time-limited promotions.
3. Choosing Pacing
- Standard Pacing: Evenly distributes your budget throughout the day.
- Accelerated Pacing: Spends your budget as quickly as possible, useful for high-urgency campaigns.
Quick Tip: Standard pacing is ideal for brand awareness, while accelerated pacing suits flash sales or limited-time offers.
4. Scheduling Your Ads
- Start & End Dates: Define the exact dates your campaign will run.
- Dayparting: Choose specific days of the week or hours of the day for ad delivery.
- Time Zone Settings: Confirm the correct time zone to avoid mismatched delivery.
Quick Tip: Schedule ads for when your target audience is most active to boost engagement.
5. Monitoring Spend & Delivery
- Check Reports daily to ensure pacing is on track.
- Adjust budget or schedule mid-campaign if necessary.
- Pause underperforming segments to focus on the best performers.
6. Best Practices
- Align budget with campaign objectives and audience size.
- Avoid setting overly restrictive schedules that limit reach.
- Monitor pacing closely in the first 48 hours.
Quick Tip: If your budget runs out early each day, either increase the budget or adjust targeting to reduce competition.
7. Next Step
With your budget, pacing, and schedule set, proceed to Campaign Optimization & A/B Testing to refine performance and improve results over time.