Version 0.1 — Issued by CrownThrive, LLC
1 · Invocation
“If data is the new oil, attention is the pipeline. Own the pipeline.”
This Blackpaper codifies the AdLuxe Publisher Path inside the CrownThrive® ecosystem: the economic lattice, override ledger, and compliance gates that let any approved content surface — screens in‑suite, blogs, podcasts, billboards, or mobile feeds — convert eyeballs into immutable on‑chain revenue.
2 · Protocol Philosophy
Why this ThrivePath exists
Paid media inside beauty, wellness, and creator spaces is fragmented and opaque. The AdLuxe network unifies inventory, gives brands trust‑minimised settlement, and routes 80 % of every cleared campaign dollar straight to the publisher in real time.
Broken systems it replaces
- Net‑90 agency remittance cycles.
- Hidden CPM waterfalls where publishers never see true bid value.
- Manual screenshot “proof of play” audits.
Cultural mandate
Under‑represented creators and micro‑spaces can now monetise niche but loyal traffic without predatory middle‑men.
Why CrownThrive acted
To ensure every impression in the MM Suites™ world, CrownThriveU pages, podcast pre‑rolls, or digital mirror ads flows through one ledger, one split, one second.
3 · Enforcement Stack (Publisher Lens)
Global DAO (CHM voters)
AdLuxe Compliance Oracle Layer
AI‑Fraud Detector + Viewability Nodes
Fingerprint ID (Publisher‑CID‑hash)
AdSplit() Smart Contract Engine
CHLOM Substrate Chain
All impressions emit an AdServed
event hashed by validator pools within 6 seconds.
4 · Token Flow & Override Logic
Actor Pays | Token In | Auto‑Converted | Split Engine |
Brand inserts budget | USDC / Fiat | CHLOM (treasury pool) | AdSplit() executes per‑impression |
Real‑Time Split Per Cleared Dollar
Share | % | Recipient |
Publisher take‑home | 80 % | Fingerprint ID wallet |
CrownThrive Corporate | 8 % | Covers validator gas + Stripe/PayPal fees |
Regional Licensee | 4 % | Territory incentive |
Franchise Operator (if in‑suite screen) | 4 % | Facility upkeep |
Ad Fund (cross‑campaign boost) | 2 % | Pooled CPC optimisation |
ThriveFund | 2 % | Impact grants |
Corporate’s 8 % slice absorbs all payment‑rail fees and validator rewards. Publishers see net.
5 · Revenue Matrix — CPM / CPA Ladder
Tier | Format | Avg eCPM | Viewability Floor | Median Monthly (Yr‑1) |
Bronze | In‑suite lobby screen | $18 | 60 % | $900 |
Silver | Suite Mirror 1st‑party data | $26 | 70 % | $1 600 |
Gold | Blog / Newsletter native | $32 | 75 % | $2 400 |
Platinum | Podcast pre‑roll (CPA) | $40 eCPM* | n/a CPA pass‑through | $3 100 |
CPA payouts converted to eCPM for comparative display; actual split is 80 % of cleared CPA amount.
6 · Pro‑Rata Example — $10 000 Brand Campaign (Cross‑Media)
Flow | Amount | Publisher | Corporate | Region | Franchise | Ad Fund | ThriveFund |
Cleared spend | $10 000 | $8 000 | $800 | $400 | $400 | $200 | $200 |
7 · Operational Milestones & DAO Gates
- Slot Activation — Publisher mints Fingerprint ID, uploads brand‑safe inventory specs.
- AI Audit — Must pass fraud‑prevention & viewability baseline; fail = suspended.
- 30‑Day Fill‑Rate Check — Inventory under 50 % fill triggers DAO marketplace boost or rate review.
- Quarterly Reputation Score — Publishers with >98 % valid impression ratio earn +2 % bonus (drawn from Corporate slice).
8 · Risk & Compliance Guardrails
- AI model flags click‑spike >2× historical baseline → auto‑throttle supply; manual review within 24 h.
- Political or restricted‑category creatives require Path‑Validator secondary approval.
- Any fraudulent traffic over 1 % monthly voids payout on that segment.
9 · Legacy & Succession Logic
Publisher may designate successorWallet
; on verified incapacity, rights and future publisher earnings flow to successor wallet minus perpetual 2 % tithe to ThriveFund.
10 · Closing Invocation
“Attention without ownership is charity. Plug in, split fast, and bank the scroll.”
By activating the AdLuxe Publisher Path you consent to CHLOM jurisdiction, validator audits, and override math herein. Monetise honorably; the ledger never sleeps.
Appendix A · Quick‑Start Checklist
- Sign Publisher MSA & Accept Brand‑Safe Policy.
- Mint Fingerprint ID & connect payout wallet.
- Register inventory (screen ID, domain, RSS feed, or podcast).
- Pass AI viewability calibration test.
- Go live — first payout T+24 hours post‑clearance.
Appendix B · Fraud Matrix & Penalties
Infraction | Threshold | Penalty |
Invalid traffic | >1 % impressions | Forfeit share on invalid spend |
Mis‑tagged inventory | Any | 10 % slice reduction for 30 days |
Brand‑unsafe creative served | Any | Immediate suspension + DAO fine |
Appendix C · Tax Primer
- 1099‑NEC auto‑issued for US publishers withdrawing >$600 annually.
- Suggested LLC + S‑Corp election >$60 k yearly net.
Appendix D · Dispute Ladder
Tier 1 Validator Chat → Tier 2 Regional Council → Tier 3 Global DAO vote (impression audit escrow)
Issued by CrownThrive, LLC — AdLuxe Division © 2025