ChainCliques — Brand Master Guide (Help Center)

It explains the brand’s mission, audiences, personas, scenarios, features, pricing architecture, attribution & licensing, data practices, onboarding, how‑tos, troubleshooting, case studies, metrics, community programs, accessibility, sustainability, legal, roadmap, and delivery checklist. Cross‑references name other CrownThrive brands but do not link out.

0) Document Metadata

  • Brand: ChainCliques https://chaincliques.com
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Product • Web3 Unit
  • Version: v1.0
  • Last Updated: 2025‑08‑26
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → ChainCliques

1) Brand Snapshot

  1. One‑liner: The discovery engine and directory for blockchain and Web3 communities—built to list, promote, and grow cliques across major networks.
  2. Elevator pitch: ChainCliques helps projects, DAOs, guilds, meetups, and media/groups get found, vetted, and joined. Organize by chain, category, and language; integrate with Discord, Telegram, X, and on‑chain identity; run promoted listings and ecosystem campaigns; measure what actually moves your community.
  3. Core promise: Reduce discovery friction, increase verified membership, and convert attention into durable community growth.
  4. Why now: Fragmented channels, spam, and low‑signal noise make community building costly. ChainCliques standardizes listings, boosts high‑intent visibility, and ties outcomes to measurable signals.
  5. Role in CrownThrive: Web3 discovery node that feeds demand into FindCliques, NFTCliques, AdLuxe Network, CrownLytics, CrownPulse, ThrivePush, Crown Affiliates, Crown Ambassadors, CrownThrive IO, Kamora360, ThriveSeat (for event bookings), MVP (Roku) and Melanated Voices TV (for media placements), and galleries (The TAME Gallery, The Artful Mane Gallery, Wearable Art) for brand expression.

2) Mission, Vision, Values

  • Mission: Empower blockchain communities to be discoverable, trusted, and scalable through structured listings, verified touchpoints, and performance‑driven promotion.
  • Vision (3–5 years): The global standard for community discovery and verification across chains, where joining a high‑quality Web3 group is as seamless as subscribing to a channel.
  • Values: Outcome‑first clarity • Credibility by design • Community safety • Interoperability • Representation • Responsible growth.
  • Operating tenets: Member‑first defaults • Automate compliance via CHLOM™ • Design for inclusivity • Measure what matters • Ship usable defaults.

3) Audiences (Who It’s For)

  • Primary: DAO operators, protocol teams, community managers, founders, DeFi/GameFi/NFT project leads, educators, meetup hosts, Web3 creators.
  • Secondary: Contributors, moderators, guild leads, researchers, media partners, publishers.
  • Tertiary: Ambassadors, affiliates, event organizers, investors, analysts.
  • Eligibility & restrictions: Projects must meet baseline integrity and acceptable‑use standards; some promotional and analytics features require verification.

4) Persona Library (Narrative Profiles)

Protocol/Project Lead Goals: Grow verified members and contributors; ship governance updates with reach. Pain points: Channel sprawl, bot noise, unclear attribution. Triggers: Mainnet/feature releases, audits, token events, seasonal pushes. Success indicators: Verified joins, active contributors, governance participation, retention. Touchpoints: ChainCliques listing → AdLuxe placements → CrownLytics dashboards → CrownPulse social proof → Crown Affiliates & Ambassadors for reach.

DAO Community Manager Goals: Healthy onboarding funnel; safe moderation; recurring engagement. Pain points: Weak discovery, fragmented tools, manual reporting. Triggers: Grant rounds, hackathons, elections. Success indicators: Onboarding conversion, participation rate, reduced churn. Touchpoints: Listing + category placement; Discord/Telegram/X integrations; CrownLytics for funnels; Kamora360 for partner CRM.

Web3 Educator / Meetup Host Goals: Fill events; expand chapters; maintain trust. Pain points: Local discovery; repeat attendance; sponsor alignment. Triggers: Monthly meetups; conference weeks. Success indicators: RSVPs, show‑up rate, sponsor renewals. Touchpoints: ChainCliques events module → ThriveTickets/ThriveSeat for registration → CrownRewards for loyalty.

Creator / Media Channel Goals: Audience growth and sponsor value. Pain points: Monetization beyond ads; discovery beyond algorithms. Triggers: Series launches; partner campaigns. Success indicators: Subscribers, watch time, partner conversions. Touchpoints: Listing + promoted features; AdLuxe campaigns; placement on MVP (Roku) / Melanated Voices TV.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Launch a Verified Listing” — Trigger: New protocol version. Prereqs: Brand assets, official channels, verification docs. Steps: submit listing → choose chains/categories → connect Discord/Telegram/X → add verification → publish. Time: ~30–60 min. KPIs: verified joins, CTR, community growth. Risks: impersonation—always enable verification. Support: Collab Portal.
  2. “Run a Promoted Push” — Trigger: Grant round or mint. Steps: set budget and timeline → choose featured placement → tag UTM and events → pair with AdLuxe buys → enable CrownPulse highlights → measure in CrownLytics.
  3. “Chapter Growth Loop” — Trigger: Local meetup cadence. Steps: create city chapter listing → publish monthly schedule → route RSVPs via ThriveTickets/ThriveSeat → reward attendance with CrownRewards → roll up analytics in CrownLytics.
  4. “Trust & Safety Cleanup” — Trigger: Bot spike. Steps: freeze promos → update verification → post community standard → audit channels → appeal path. KPIs: spam reports ↓, verified joins ↑.
  5. “Creator Sponsorship Collab” — Trigger: Partner drop. Steps: co‑branded listing → Crown Affiliates tracking → Crown Ambassadors amplification → ROAS readout in CrownLytics.
  6. “Election or Governance Cycle” — Trigger: DAO vote. Steps: pin governance explainer → enable Q&A AMA listing → push reminders via ThrivePush → summarize results to media arms for distribution.

6) Features and Tools (What You Can Do)

  • Structured Listings: Projects, DAOs, guilds, meetups, and media with chain, category, and language tags.
  • Multi‑Platform Connectors: Surface official Discord, Telegram, X, Farcaster, GitHub, sites, docs.
  • Verification & Safety: Verified badge, impersonation reporting, acceptable‑use enforcement, affiliate disclaimers for promos.
  • Promoted Placements: Featured tiles, category tops, homepage carousels, sponsored series.
  • Performance Analytics: Discovery funnels, CTR, verified join conversions; CrownLytics roll‑ups; CrownPulse social proof.
  • Campaign Ops: UTM, event tagging, audience notes, asset lockers.
  • Events & RSVP: Publish schedules, collect RSVPs, route to ThriveTickets/ThriveSeat.
  • Affiliate & Ambassador Hooks: Crown Affiliates and Crown Ambassadors for reach and commissionable actions.
  • Ecosystem Autopilot: ThrivePush for reminders; Kamora360 for partner CRM; CrownThrive IO automation bridges.

7) Plans and Pricing (Narrative Architecture)

  • Free Listings: Create a standard listing with essential fields and category placement. Visibility is organic; verification optional but recommended.
  • Promoted Listings: Pay‑as‑you‑go or monthly boosts for featured placements; budget by category or chain.
  • Premium Analytics: Access deeper funnels, comparative benchmarks, and conversion exports.
  • Campaign Add‑Ons: Creative review, co‑marketing packages, Ambassador drops, AdLuxe media buys.
  • Enterprise Programs: Multi‑brand portfolios, priority moderation, custom verification workflows, data exports, and dedicated success. Pricing builder guidance: Define value metrics (listings, impressions, conversions, chapters); set fences by chain count or categories; price add‑ons to protect margins; model ROI examples; document edge cases (token‑gated communities, NSFW constraints).

8) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: ChainCliques™ owned by CrownThrive, LLC.
  • Third‑Party Assets: Fonts, libraries, and partner logos used under permitted licenses.
  • Generated & Submitted Content: Projects retain rights to their assets; platform requires permission to display and promote.
  • Automated Licensing: CHLOM™ License Exchange (LEX) routes attributions and eligible royalties; all placements include audit trails.
  • Attribution Copy (ready): “© [Year] CrownThrive, LLC. ChainCliques™ runs on CHLOM™ for automated licensing and royalty routing. All rights reserved.”

9) Data, Privacy, and Security

  • Data Collected: Listing metadata, public community links, performance events, diagnostics.
  • Storage & Retention: Retained for operations, fraud prevention, and analytics; durations published in policy.
  • Access Controls: Role‑based permissions; least privilege; SSO readiness where available.
  • Security Practices: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
  • Compliance: ADA awareness; consent preferences; content & promotion rules; affiliate disclosures.
  • User Controls: Export/delete requests by authorized owners; impersonation reporting and takedown paths.
  • Incident Response: Triage → owner assignment → status comms → post‑mortem.

10) Onboarding and Quick Start

  1. Create an account and reserve your brand handle.
  2. Draft the listing: description, categories, chains, languages, official channels.
  3. Add verification: signature proof, domain/email verification, or notarized docs when applicable.
  4. Publish, then request a review for promoted eligibility.
  5. Connect analytics and tracking; set UTM and event tags.
  6. If running events, wire ThriveTickets/ThriveSeat.
  7. Establish a monthly retro using CrownLytics to optimize.
  8. For multi‑brand orgs, request Enterprise setup.

11) How‑Tos (Step‑By‑Step Guides)

  • Create a project listing with chain and category tags.
  • Verify your listing (signature, DNS/email, or document path).
  • Connect Discord, Telegram, X, Farcaster, and GitHub safely.
  • Launch a promoted placement with UTMs and creative review.
  • Publish a chapter/meetup and route RSVPs via ThriveTickets/ThriveSeat.
  • Add Ambassador & Affiliate tracking for a co‑marketing drop.
  • Read your discovery funnel and improve conversion with CrownLytics.
  • File an impersonation or spam report and request moderation.

12) Troubleshooting and FAQs

  • My listing isn’t showing: Check category/chain selections and moderation status; republish.
  • Verification failed: Re‑try signature or DNS/email; submit supporting docs.
  • Promoted creative rejected: Follow content rules, remove restricted claims, and resubmit.
  • Spam in our channels: Use the report tool; freeze promos; update verification and moderator roles.
  • Analytics don’t match: Compare identical windows; confirm UTMs and event tags; allow sync time.
  • Escalation: Open a ticket with timeline, asset IDs, and evidence; Enterprise accounts access priority queues.

13) Case Study Pattern (for Publication)

  • Title: Outcome + persona + time frame.
  • Snapshot: Chain, project type, size, geography, maturity.
  • Challenge → Approach → Results: Quantify verified joins, contributor growth, governance participation, event RSVPs.
  • CrownThrive Stack: ChainCliques + AdLuxe + CrownLytics + CrownPulse + ThrivePush + Kamora360 (+ others as relevant).
  • Replication Steps: The exact playbook applied.
  • Quotes & Media: Permissioned assets only.

14) Use Cases by Persona and Industry

  • L1/L2 Protocols: Ecosystem group hub with verified partner guilds and chapters.
  • DeFi: Safety‑forward discovery and governance awareness campaigns.
  • GameFi: Seasonal player guild pushes and creator collabs.
  • NFT Communities: Artist/collector discovery, drops, and IRL meetups.
  • Education & Research: Chapter networks, workshops, and public goods grants.
  • Regional Hubs: Localized groups and multilingual support with RSVP flows.

15) Metrics and KPI Framework

  • North‑stars: Verified joins, active contributors, event RSVPs → repeat participation.
  • Operational: Time‑to‑verify, moderation time, listing update latency.
  • Growth: Discoverability CTR, week‑4 retention, referral rate, Ambassador/Affiliate earnings.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive using CrownLytics with CrownPulse signals.
  • Data dictionary: Define “verified join,” “active contributor,” “governance participation,” “assisted conversion,” and “chapter retention.”

16) Community, Ambassadors, and Affiliates

  • Crown Ambassadors: Application, tiers, co‑marketing rules, and specialty drops that pair with ChainCliques campaigns.
  • Crown Affiliates: Link issuance, commission structures, cookie windows, payout rules, and compliance.
  • Community guidelines: Respect, authenticity, zero tolerance for harassment and scams; dispute/appeal pathways.
  • Rewards: CrownRewards earn/burn for event attendance or verified actions within partner environments.

17) Accessibility and Inclusion

  • Baseline: Contrast, captions, alt text, keyboard navigation.
  • Representation: Use imagery and language reflecting global Web3 communities.
  • Localization: Language coverage, regional formatting, and review workflow.
  • Accommodation: Pathways for accessible alternatives and feedback.

18) Sustainability, Social Good, and Impact

  • Environmental: Contributions through Stripe Climate and EcoDrive; active campaigns such as tree planting, ocean plastic removal, and kelp cultivation.
  • Social: Local economic support and job creation via partnerships and events.
  • Impact reporting: Audits and dashboards maintained centrally.
  • Messaging: Communicate impact precisely; avoid over‑claiming.

19) Legal, Policy, and Compliance

  • Master Terms & AUP: Core rules for participation and promotion; no investment advice; transparency around affiliations.
  • Privacy & Cookies: Data rights, consent preferences, and retention windows.
  • Licensing: CHLOM™‑based issuance, verification, enforcement; auditable logs.
  • Records: Evidence, timestamps, and moderation artifacts; retention schedules.
  • Regulatory Awareness: KYC/AML contours for promos; chain‑agnostic neutrality; sanctioned‑entity screening where required.

20) Roadmap and Changelog

  • Themes: Smarter verification, deeper analytics, richer promoted formats, stronger anti‑spam, expanded chain coverage.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance.
  • Feedback loop: Intake and review cadence across Product, Growth, and Support.

21) Ecosystem Cross‑References (No Links)

Acceptable references where relevant: FindCliques, NFTCliques, CrownThrive IO, Locticians, CrownLytics, CrownPulse, ThrivePush, ThriveTickets, Thrive AI Studio, NeuralCraft, ThriveTools/ThriveOpt, Kamora360, The Mane Experience, Melanin Magic, Melanated Voices Platform (MVP on Roku), Melanated Voices TV, CrownThriveU, CrownRewards, CrownFluence, Crown Ambassadors, AdLuxe Network, Go‑Flipbooks, Collab Portal, Crown Affiliates, The TAME Gallery, The Artful Mane Gallery, Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: Web3 discovery, blockchain communities, listings, promoted placements, verification, analytics.
  • Slug: /help/chaincliques/master
  • Meta title: “ChainCliques — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, pricing, guides, and use cases for ChainCliques across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; never use tables.
  • Claims: Specific and verifiable; no investment promises.
  • Visuals: Representative imagery and simple diagrams where useful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Feature inventory and limits verified.
  • Pricing architecture and policies reviewed by Legal/Finance.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

Appendix: Plan Details (Plain‑Language Summary)

Use this in sales/support conversations:

  • Free Listings: Standard listing with organic visibility and optional verification.
  • Promoted Listings: Featured placement by category/chain; budgetable pushes.
  • Premium Analytics: Funnel depth, conversion exports, comparative benchmarks.
  • Campaign Add‑Ons: Creative review, co‑marketing, Ambassador drops, AdLuxe buys.
  • Enterprise: Portfolio management, priority moderation, custom verification, data exports, dedicated success.

End of master. Clone for how‑to subsections (e.g., “Verify a Listing,” “Run a Promoted Placement,” “Measure Discovery Funnel,” “Publish a Chapter Event”).

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