CrownFluence — Brand Master Guide (Help Center)

It explains mission, audiences, personas, scenarios, features, pricing & fees, CHLOM™ attribution, data/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: CrownFluence
  • URL (canonical): crownfluence.com
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Growth & Partnerships (Influencer & Creator Ops)
  • Version: v1.0
  • Last Updated: 2025‑08‑26
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → CrownFluence

1) Brand Snapshot

  1. One‑liner: The leading global influencer hiring platform for authentic brand‑creator collaborations.
  2. Elevator pitch: CrownFluence connects brands with verified influencers across categories (Beauty & Fashion, Tech & Gadgets, Wellness & Fitness, Travel & Adventure, Sustainable Living, and more). Brands create campaigns, set budgets, and track outcomes; creators get opportunities, streamlined payments, and data‑driven insights.
  3. Core promise: Trusted matches, clear rules, fair dispute resolution, and measurable results.
  4. Role in CrownThrive: Powers discovery and paid collaborations that amplify Melanin Magic, Locticians, XENthrive/Get Kinetic!, CrownThriveU, CrownThrive IO, CrownLytics, CrownPulse, AdLuxe Network, ThrivePush, ThriveTickets, Kamora360, ThriveSeat, MVP (Roku), Melanated Voices TV, and galleries (The TAME Gallery, The Artful Mane Gallery, Wearable Art).

2) Mission, Vision, Values

  • Mission: Bridge brands and creators to build culturally authentic, high‑impact campaigns with transparent economics and mutual respect.
  • Vision (3–5 years): The most trusted, inclusive, and performance‑honest creator marketplace—where outcomes, not hype, define success.
  • Values: Authenticity • Integrity & disclosure • Representation • Safety • Accessibility • Measurable impact.
  • Operating tenets: Member‑first defaults; verify identities; measure what matters; pay on time; document clearly.

3) Audiences (Who It’s For)

  • Brands: DTC, beauty/wellness, tech, local services, events, education, Web3, sustainability‑focused orgs.
  • Creators/Influencers: Nano → mega across social platforms (Instagram, YouTube, Facebook, etc.).
  • Agencies & Publishers: Looking for scalable, compliant collaboration rails.
  • Eligibility & restrictions: KYC verification for brands and influencers; acceptable‑use and content standards apply.

4) Persona Library (Narrative Profiles)

Brand Marketer (DTC/SMB) Goals: Launch campaigns that drive sales and trust. Pain points: Time waste, mismatched partners, unclear ROI. Triggers: Product drops, seasonal campaigns, retail launches. Signals: CTR, CVR, CAC payback, ROAS. Touchpoints: Campaign wizard → shortlists → messaging → milestone approvals → payouts → CrownLytics readout.

Creator (Nano/Micro) Goals: Land aligned deals, get paid smoothly, grow audience. Pain points: Ghosting, inconsistent briefs, unclear rates. Triggers: Audience milestones, niche series, collabs. Signals: Acceptance rate, fees earned, audience growth, EPC via Crown Affiliates when paired.

Agency Buyer / Publisher Goals: Quality inventory and predictable fulfillment. Pain points: Fragmented tools, limited transparency. Triggers: Client retainers, seasonal surges. Signals: Fill rate, SLA adherence, brand safety. Touchpoints: Managed campaigns; reporting in CrownLytics; paid lift via AdLuxe.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Launch a Paid Campaign” — Brand defines objectives, budget, deliverables, and timeline → shortlists creators → negotiates → sets milestones → funds wallet → tracks progress → settles payouts; read results in CrownLytics.
  2. “Creator Deal Flow in a Week” — Complete KYC → polish profile → tag categories/skills → apply to 3 campaigns → land 1–2 paid posts; set a portfolio playlist for MVP/Melanated Voices TV eligibility.
  3. “Local Services Push” — Suite Pro uses ThriveSeat for bookings; runs a geo‑targeted influencer collab; bundles CrownRewards; measures week‑over‑week bookings.
  4. “Product Drop + Affiliate Rail” — Pair a campaign with Crown Affiliates links/codes to reward performance; report EPC and assisted conversions in CrownLytics.
  5. “Event Week” — Use ThriveTickets for RSVPs; creators cover the event; ThrivePush sends countdown nudges; recap goes to media arms.

6) Features and Tools (What You Can Do)

  • Categories & Discovery: Browse creators by category, platform, location, and follower range; filter and shortlist.
  • Profiles & Skills: Rich creator cards show followers, ratings, and skills (e.g., Creative Campaign Development, Community Building).
  • Campaign Builder: Create briefs, set budgets, define deliverables, and schedule milestones for brand‑safe execution.
  • Verification: KYC checks for brands and creators to reduce fraud and ensure authenticity.
  • Messaging & Workflow: In‑platform communication, milestone approvals, and dispute paths.
  • Payments: Secure wallet funding and streamlined creator payouts.
  • Analytics: Campaign metrics (reach, engagement, CTR, conversions, ROI) with CrownLytics dashboards and CrownPulse social proof.
  • Support: Help Center, AI answers, Collab Portal tickets.

7) Fees, Pricing, and Programs (Narrative Architecture)

  • For Brands
    • Deposits to fund wallets: flat platform fee per deposit; minimum and maximum per transaction; funds earmarked for campaigns.
    • Campaign approval: per‑campaign review fee.
    • Optional add‑ons: creative review, managed services, AdLuxe media buys.
  • For Creators
    • No fee to join or apply to campaigns.
    • Payouts: platform fee per payout, with minimum/maximum per request; supported processors include Stripe and PayPal.
  • Programs & Discounts
    • Ambassador/creator capsules, seasonal boosts, and partner spotlights.
    • Extended attribution via Crown Affiliates for performance‑based earnings. Pricing builder guidance: Publish worked examples for deposit → spend → payout economics; document edge cases; keep refund/chargeback language tight.

8) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: CrownFluence™ owned by CrownThrive, LLC.
  • Campaign Content: Creators retain ownership of original content; brands receive usage rights per brief; platform requires a license to display and measure.
  • Automated Licensing: CHLOM™ LEX routes attributions and eligible royalties for co‑created assets; audit trails retained.
  • Disclosure block (ready): “This collaboration includes paid or affiliate elements. Disclosures and platform rules apply.”

9) Data, Privacy, and Security

  • Data: Profiles, KYC confirmations, campaign artifacts, wallet transactions, performance events.
  • Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
  • Access Controls: Role‑based permissions; least privilege; SSO readiness where available.
  • Compliance: ADA awareness; cookie/consent preferences; dispute and refund policy transparency.
  • User Controls: Export/deletion on verified request; impersonation and abuse reporting.
  • Incident Response: Triage → owner assignment → comms → post‑mortem.

10) Onboarding and Quick Start

For Brands

  1. Create an account; complete KYC and company profile.
  2. Fund your wallet; draft a brief with goals, deliverables, and timeline.
  3. Shortlist creators; negotiate and finalize milestones.
  4. Submit campaign for approval; monitor progress and approve deliverables.
  5. Release payouts and review performance in CrownLytics. For Creators
  6. Create an account; complete KYC; connect your social profiles.
  7. Build a standout profile with categories, skills, and sample work.
  8. Apply to aligned campaigns; communicate timelines and deliverables.
  9. Submit proofs; request payout when approved; update your portfolio for more deal flow.

11) How‑Tos (Step‑By‑Step)

  • Complete KYC and profile verification (brands & creators).
  • Build a creator profile that lands deals (categories, skills, samples).
  • Create a campaign brief with objectives, deliverables, and budget.
  • Negotiate milestones and set a content calendar.
  • Fund your wallet and track spend by milestone.
  • Request and reconcile payouts after approval (creators).
  • File a dispute under the Guarantee (evidence, timeline, expected resolution).
  • Read campaign results and ROI in CrownLytics.

12) Troubleshooting and FAQs

  • “My campaign isn’t visible.” Confirm approval status; check budget and brief completeness.
  • “My KYC failed.” Re‑submit clear documents; ensure names/addresses match account; contact support if needed.
  • “A deliverable was missed.” Use the dispute workflow with evidence and timestamps; escalate per SLA.
  • “Payout not received.” Check approval status, payout minimums/maximums, and processor timelines; re‑request if needed.
  • “Analytics don’t match.” Compare identical windows; verify tagged links/codes; allow sync time.
  • SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).

13) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: Category, platform mix, audience size, geography.
  • Challenge → Approach → Results: Engagement lift, conversions, ROAS (with AdLuxe), EPC (with Crown Affiliates).
  • CrownThrive Stack: CrownFluence + CrownLytics + CrownPulse + AdLuxe (+ others as relevant).
  • Replication Steps: Brief, creator mix, cadence, CTA placement, measurement plan.
  • Assets: Permissioned clips and quotes.

14) Use Cases by Persona and Industry

  • DTC/Beauty/Wellness: UGC tutorials and product drops with performance rails.
  • Tech & Gadgets: Review series, launch day blitz, how‑tos.
  • Education: Cohort and course promos with explainer content.
  • Local Services: Geo‑targeted collabs to drive ThriveSeat bookings and reviews.
  • Sustainability: Cause‑aligned campaigns with impact storytelling and CrownRewards hooks.
  • Web3: Legit project spotlights with ChainCliques/NFTCliques.

15) Metrics and KPI Framework

  • North‑stars: Match quality, on‑time deliverables, verified conversions/ROAS, creator earnings.
  • Operational: Approval time, dispute resolution time, payout timeliness.
  • Growth: Activation, week‑four retention (creators/brands), referral rate, Ambassador pipeline.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics with CrownPulse signals.
  • Data dictionary: Define “approved campaign,” “on‑time milestone,” “assisted conversion,” “EPC” (when paired with affiliates).

16) Community, Ambassadors, and Affiliates

  • Crown Ambassadors: Invite‑only collabs and featured capsules.
  • Crown Affiliates: Performance rails for links/codes layered on campaigns.
  • Community Guidelines: Respect, disclosure, zero tolerance for harassment or deceptive practices.
  • Rewards: CrownRewards earn/burn at events and for verified actions.

17) Accessibility and Inclusion

  • Baseline: Contrast, captions for media, alt text, keyboard navigation.
  • Representation: Imagery and voice reflect our communities.
  • Localization: Category coverage and regional formatting; support multi‑account creators.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: Stripe Climate/EcoDrive‑aligned messaging when campaigns feature sustainability narratives.
  • Social: Creator equity, local economic support, cultural authenticity.
  • Impact reporting: Central audits and public summaries; avoid over‑claiming.

19) Legal, Policy, and Compliance

  • KYC & Verification: Required for brands and creators.
  • Guarantee & Disputes: Mediation‑first process; evidence required; refunds only in documented cases; non‑refundable platform fees.
  • Deposits & Payouts: Transparent fees; minimums/maximums; USD processing; Stripe/PayPal supported.
  • Terms, Privacy, Cookies, Refund: Govern participation and data rights.
  • Licensing: CHLOM™ issuance, verification, enforcement; audit trails.
  • Disclosures: Follow platform/jurisdiction rules; label paid posts and affiliate elements clearly.

20) Roadmap and Changelog

  • Themes: Denser creator supply, better matching, deeper analytics, faster approvals, clearer fee callouts.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance.
  • Feedback loop: Intake and review cadence across Growth, Partnerships, and Support.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/Thrive OPT • Kamora360 • The Mane Experience • Melanin Magic • MVP (Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: influencer marketing, creator marketplace, campaigns, payouts, KYC.
  • Slug: /help/crownfluence/master
  • Meta title: “CrownFluence — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, pricing & fees, how‑tos, and use cases for CrownFluence across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Feature inventory and limits verified.
  • Fees/pricing architecture and policies reviewed by Legal/Finance.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Complete KYC,” “Publish a Campaign Brief,” “Shortlist & Negotiate,” “Fund Wallet & Approve Milestones,” “Request Payout,” “File a Dispute Under the Guarantee,” “Read ROI in CrownLytics”).

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