CrownLytics — Brand Master Guide (Help Center)

It explains mission, audiences, personas, scenarios, features, plan architecture, pricing posture, CHLOM™ attribution, data/privacy/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: CrownLytics
  • URL (canonical): crownlytics.com
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Analytics & Insights
  • Version: v1.0
  • Last Updated: 2025‑08‑27
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → CrownLytics

1) Brand Snapshot

  1. One‑liner: Data‑driven decisions, privacy assured—heatmaps, replays, real‑time analytics, and goals in one platform.
  2. Elevator pitch: CrownLytics helps teams see how people use their sites and act on it quickly: privacy‑friendly heatmaps, session replays, real‑time dashboards, custom goals/events, data exports, email reports, custom domains, and APIs—all with modern compliance controls.
  3. Core promise: Actionable insight without compromising user trust.
  4. Role in CrownThrive: Analytics foundation for CrownThrive IO, CrownPulse, ThriveTools SEO/OPT, ThrivePush, ThriveTickets, Kamora360, Crown Affiliates, Crown Ambassadors, CrownRewards, Locticians, FindCliques, ChainCliques/NFTCliques, Thrive AI Studio, and media arms.

2) Mission, Vision, Values

  • Mission: Put ethical analytics in reach—fast insight, clear actions, zero creep.
  • Vision (3–5 years): The most trusted, inclusive, and privacy‑first analytics for creators, SMBs, and multi‑brand teams.
  • Values: Data honesty • Practical speed • Accessibility • Representation • Security by default.
  • Operating tenets: Anonymized collection, least‑privilege access, explicit disclosures, measurable outcomes.

3) Audiences (Who It’s For)

  • Primary: Growth leads, product managers, editors/publishers, ecommerce operators, agencies.
  • Secondary: Suite Pros/local services, educators/course teams, event organizers.
  • Tertiary: Ambassadors and affiliates who need clean EPC/CR readouts.

4) Persona Library (Narrative Profiles)

Growth Marketer Goals: Lift conversion and reduce friction. Pain points: Blind spots between pages/devices. Signals: CTR to next step, CR by cohort, assisted conversions. Touchpoints: Heatmaps, replays, goals/events, weekly email reports.

Product Manager Goals: Prioritize fixes with evidence. Pain points: Anecdotal feedback, slow debugging. Signals: Rage‑clicks, dead zones, error patterns. Touchpoints: Session replays, real‑time, custom parameters, CSV/JSON/PDF exports.

Publisher/Editor Goals: Improve first‑hour performance. Pain points: Layout uncertainty, ad vs. UX tradeoffs. Signals: Scroll depth, click reach, recirculation. Touchpoints: Heatmaps, goals, ThriveTools SEO checks, CrownPulse proof.

Owner‑Operator / Suite Pro Goals: More inquiries and bookings. Pain points: No time for analysis. Signals: Lead CR, calls/bookings per visit. Touchpoints: Email reports, simple goals, post‑event readouts with ThriveTickets.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Install & See Patterns in 10 Minutes” — Add the JS snippet → confirm data in real‑time → enable heatmaps on top URLs → create 3 goals (CTA, form submit, checkout).
  2. “Fix the Funnel” — Use replays to find drop‑offs → test copy/layout → validate gains in goals/events; send stakeholders a PDF export.
  3. “Launch‑Week Editorial” — Pair ThriveTools SEO checks with heatmaps + replays → improve hero placement → measure first‑hour CTR.
  4. “Event Week Analytics” — Track RSVPs and landing engagement → tie to ThriveTickets → recap no‑shows vs. page behavior.
  5. “Services & Local” — Track calls/DMs/‘Book Now’ → pair with ThriveSeat and Kamora360 → nudge follow‑ups via ThrivePush.
  6. “Affiliate Landing QA” — Monitor click paths + heatmaps → coordinate copy with Crown Affiliates → review EPC movement.

6) Features and Tools (What You Can Do)

  • Privacy‑friendly Heatmaps: Desktop/Tablet/Mobile variants; full‑page coverage.
  • Session Replays: Video‑style replays with private details automatically hidden; mouse trails and full journey context.
  • Realtime Analytics: Live visitors, devices, pages, and geos to react quickly.
  • Goals & Events: Custom conversions to track key actions.
  • Data Export: One‑click CSV/JSON/PDF; share snapshots in reviews.
  • Email Reports: Scheduled briefs to key owners.
  • Custom Domains: Use your own domain to serve the tracking pixel.
  • Custom Parameters: Map variables from your site to tracked visitors for richer context.
  • Teams: Invite collaborators; role‑based access.
  • APIs & White Labeling: Extend and theme as your org scales. Ecosystem hooks: CrownThrive IO (publishing/UTM), CrownPulse (on‑site proof), ThriveTools SEO/OPT (site health & media weight), ThrivePush (nudges), ThriveTickets (events), ThriveSeat (services), Kamora360 (CRM), Crown Affiliates/Ambassadors (distribution).

7) Plans & Pricing (Narrative Architecture)

  • Plan names: Free • Starter • Professional • Agency • Enterprise (custom).
  • Billing cycles: Monthly, Quarterly, Biannual, Annual.
  • Representative entitlements by tier:
    • Free: 1 site; ~20k pageviews/mo/site; 1‑month retention; ~10k visitor events/mo/site; 25 replays/mo/site; 1 heatmap; 1 goal; 0 custom domains; weekly email reports; API access; teams; no ads; exports limited.
    • Starter: 3 sites; ~60k pageviews; 3‑month retention; ~25k events; 100 replays; 3 heatmaps; 5 goals; 2 custom domains; 1 export option.
    • Professional: 10 sites; ~300k pageviews; 4‑month retention; ~100k events; 500 replays; 10 heatmaps; 15 goals; 5 custom domains; 3 export options.
    • Agency: 30 sites; ~1M pageviews; 1‑year retention; ~500k events; 2,000 replays; 30 heatmaps; 50 goals; unlimited custom domains; 3 export options; “Try for 90 days” offer when available.
    • Enterprise: Unlimited sites/events/heatmaps/goals; up to 10‑year retention; VIP Collab Portal support; custom integrations and domains.
  • Payments & refunds: Credit cards, PayPal, and crypto accepted; invoices auto‑issued; cancel anytime (access continues through paid period); refunds possible on review. Pricing builder guidance: Publish worked examples for pageview/event budgeting; outline retention trade‑offs; document export/API limits by role.

8) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: CrownLytics™ owned by CrownThrive, LLC.
  • Customer Data & Outputs: You control account data; the platform requires a license to process, display, and export analytics and media.
  • Third‑Party Content: Use only rights‑cleared assets in screenshots and exports.
  • Automations: CHLOM™ License Exchange (LEX) for attribution audits and eligible royalties; logs retained.

9) Data, Privacy, and Security

  • Collection: Lightweight, anonymized behavior tracking; private details auto‑masked in replays.
  • Compliance: GDPR, CCPA, PECR‑aware defaults; cookie/consent alignment.
  • Controls: Deletion/export on verified request; custom domains; role‑based access; audit trails.
  • Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
  • Incident Response: Triage → owner assignment → communication → post‑mortem.

10) Onboarding and Quick Start

  1. Create an account at the canonical URL; sign in with email or supported SSO.
  2. Copy the one‑line JS snippet and add it site‑wide.
  3. Verify realtime data, then enable heatmaps on top pages.
  4. Define 3–5 goals/events tied to your funnel.
  5. Invite teammates; set roles; enable weekly email reports.
  6. Map custom parameters for campaign/source clarity; consider a custom domain for the pixel.
  7. Schedule a monthly analytics review in CrownLytics; push follow‑ups via ThrivePush; add CrownPulse proof where helpful.

11) How‑Tos (Step‑By‑Step)

  • Install the tracking snippet and confirm realtime capture.
  • Create your first heatmap set (Desktop/Tablet/Mobile).
  • Record and review sessions with privacy masking.
  • Define goals/events and build a weekly report.
  • Add a custom domain for the pixel and map custom parameters.
  • Export CSV/JSON/PDF and share a decision brief.
  • Connect event funnels to ThriveTickets or ThriveSeat conversions.
  • File a privacy inquiry or deletion request with timestamps and site proof.

12) Troubleshooting and FAQs

  • “No data showing.” Confirm snippet placement and ad‑block behavior; check custom domain DNS; test in a plain template.
  • “Replays missing.” Verify plan limits and retention windows; ensure consent banners don’t block capture.
  • “Heatmap blank.” Allow data to accumulate; confirm device variant; ensure the page isn’t excluded.
  • “Export failed.” Retry with smaller windows; verify export entitlements by plan; contact support with job ID.
  • Accounts & billing: Review accepted payments, invoices, cancellation and refund posture.
  • Escalation: Collab Portal with timestamps, domain(s), and screenshots.
  • SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).

13) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: Site size, industry, geography, traffic mix.
  • Challenge → Approach → Results: Funnel lift, scroll/click improvements, support time saved, EPC movement (if affiliates).
  • CrownThrive Stack: CrownLytics + ThriveTools SEO/OPT + CrownPulse + ThrivePush (+ others).
  • Replication Steps: Snippet, heatmaps, goals, review cadence, and decision plan.
  • Assets: Permissioned screenshots and quotes.

14) Use Cases by Persona and Industry

  • eCommerce & DTC: PDP heatmaps, checkout replays, promo proofs.
  • Publishers & Media: Hero placement tests; first‑hour CTR optimization.
  • Local Services: Calls/‘Book Now’ tracking; tie‑ins with ThriveSeat.
  • Education & Courses: Syllabus flows; CrownThriveU funnels.
  • Events: Landing → RSVP → check‑in with ThriveTickets.
  • Web3/Tech: Product docs and community hubs; discovery via ChainCliques/NFTCliques.

15) Metrics and KPI Framework

  • North‑stars: Conversion lift, time‑to‑insight, experiment win rate.
  • Operational: Capture uptime, replay success rate, export reliability, retention coverage.
  • Growth: Activation, four‑week retention, pageview/event scale, multi‑site adoption.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive; include CrownPulse visuals where useful.
  • Data dictionary: Define pageview, visitor event, replay, heatmap, goal, assisted conversion.

16) Community, Ambassadors, and Affiliates

  • Crown Ambassadors: Creator‑led demos and growth capsules.
  • Crown Affiliates: Performance rails rewarding analytics‑driven wins.
  • Community guidelines: Respect, honesty, accessibility; zero tolerance for deceptive practices.
  • Rewards: CrownRewards earn/burn hooks for verified actions and events.

17) Accessibility and Inclusion

  • Baseline: Contrast, captions for tutorial media, alt text, keyboard navigation.
  • Representation: Imagery and voice that reflect our communities.
  • Localization: Date/number formats; billing cycle clarity by region.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: Lower rework and bloat via evidence‑based changes; pair with ThriveTools OPT to reduce media weight; climate contributions via central programs; clear, verifiable claims only.
  • Social: Data literacy boosts for creators and small businesses.
  • Impact reporting: Central audits and summaries.

19) Legal, Policy, and Compliance

  • Terms & AUP: Responsible use; prohibited scraping/PII harvesting; moderation and takedowns.
  • Privacy & Cookies: GDPR/CCPA/PECR posture; consent preferences; data rights.
  • Payments & Refunds: Accepted methods, invoicing, cancellation, and refund process.
  • Records: Logs, approvals, and retention schedules; incident response.

20) Roadmap and Changelog

  • Themes: Faster heatmaps, deeper replay insights, stronger exports & APIs, more governance controls.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance.
  • Feedback loop: Intake and review cadence across Analytics, Product, and Support.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • ThriveTools SEO • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: analytics, heatmaps, session replays, goals/events, realtime, privacy.
  • Slug: /help/crownlytics/master
  • Meta title: “CrownLytics — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, plans, how‑tos, and use cases for CrownLytics across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Feature inventory and plan entitlements verified.
  • Pricing & policies (payment, cancellation, refund) captured.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired; sample exports captured.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Install the Snippet,” “Create Heatmaps,” “Mask PII in Replays,” “Define Goals & Email Reports,” “Custom Domain & Parameters,” “Export CSV/JSON/PDF,” “Event & Services Analytics,” “Monthly Review Playbook”).

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