It explains mission, audiences, personas, scenarios, features, plan architecture, pricing posture, CHLOM™ attribution, data/privacy/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.
0) Document Metadata
- Brand: CrownLytics
- URL (canonical): crownlytics.com
- Doc Type: Brand Master (Public Help Center)
- Owner: CrownThrive Analytics & Insights
- Version: v1.0
- Last Updated: 2025‑08‑27
- Review Cadence: Quarterly or on major release
- CHLOM™ Fingerprint ID: [auto‑generated]
- Canonical Source: Help Center → Brand Masters → CrownLytics
1) Brand Snapshot
- One‑liner: Data‑driven decisions, privacy assured—heatmaps, replays, real‑time analytics, and goals in one platform.
- Elevator pitch: CrownLytics helps teams see how people use their sites and act on it quickly: privacy‑friendly heatmaps, session replays, real‑time dashboards, custom goals/events, data exports, email reports, custom domains, and APIs—all with modern compliance controls.
- Core promise: Actionable insight without compromising user trust.
- Role in CrownThrive: Analytics foundation for CrownThrive IO, CrownPulse, ThriveTools SEO/OPT, ThrivePush, ThriveTickets, Kamora360, Crown Affiliates, Crown Ambassadors, CrownRewards, Locticians, FindCliques, ChainCliques/NFTCliques, Thrive AI Studio, and media arms.
2) Mission, Vision, Values
- Mission: Put ethical analytics in reach—fast insight, clear actions, zero creep.
- Vision (3–5 years): The most trusted, inclusive, and privacy‑first analytics for creators, SMBs, and multi‑brand teams.
- Values: Data honesty • Practical speed • Accessibility • Representation • Security by default.
- Operating tenets: Anonymized collection, least‑privilege access, explicit disclosures, measurable outcomes.
3) Audiences (Who It’s For)
- Primary: Growth leads, product managers, editors/publishers, ecommerce operators, agencies.
- Secondary: Suite Pros/local services, educators/course teams, event organizers.
- Tertiary: Ambassadors and affiliates who need clean EPC/CR readouts.
4) Persona Library (Narrative Profiles)
Growth Marketer Goals: Lift conversion and reduce friction. Pain points: Blind spots between pages/devices. Signals: CTR to next step, CR by cohort, assisted conversions. Touchpoints: Heatmaps, replays, goals/events, weekly email reports.
Product Manager Goals: Prioritize fixes with evidence. Pain points: Anecdotal feedback, slow debugging. Signals: Rage‑clicks, dead zones, error patterns. Touchpoints: Session replays, real‑time, custom parameters, CSV/JSON/PDF exports.
Publisher/Editor Goals: Improve first‑hour performance. Pain points: Layout uncertainty, ad vs. UX tradeoffs. Signals: Scroll depth, click reach, recirculation. Touchpoints: Heatmaps, goals, ThriveTools SEO checks, CrownPulse proof.
Owner‑Operator / Suite Pro Goals: More inquiries and bookings. Pain points: No time for analysis. Signals: Lead CR, calls/bookings per visit. Touchpoints: Email reports, simple goals, post‑event readouts with ThriveTickets.
5) Scenarios (Jobs‑To‑Be‑Done Playbooks)
- “Install & See Patterns in 10 Minutes” — Add the JS snippet → confirm data in real‑time → enable heatmaps on top URLs → create 3 goals (CTA, form submit, checkout).
- “Fix the Funnel” — Use replays to find drop‑offs → test copy/layout → validate gains in goals/events; send stakeholders a PDF export.
- “Launch‑Week Editorial” — Pair ThriveTools SEO checks with heatmaps + replays → improve hero placement → measure first‑hour CTR.
- “Event Week Analytics” — Track RSVPs and landing engagement → tie to ThriveTickets → recap no‑shows vs. page behavior.
- “Services & Local” — Track calls/DMs/‘Book Now’ → pair with ThriveSeat and Kamora360 → nudge follow‑ups via ThrivePush.
- “Affiliate Landing QA” — Monitor click paths + heatmaps → coordinate copy with Crown Affiliates → review EPC movement.
6) Features and Tools (What You Can Do)
- Privacy‑friendly Heatmaps: Desktop/Tablet/Mobile variants; full‑page coverage.
- Session Replays: Video‑style replays with private details automatically hidden; mouse trails and full journey context.
- Realtime Analytics: Live visitors, devices, pages, and geos to react quickly.
- Goals & Events: Custom conversions to track key actions.
- Data Export: One‑click CSV/JSON/PDF; share snapshots in reviews.
- Email Reports: Scheduled briefs to key owners.
- Custom Domains: Use your own domain to serve the tracking pixel.
- Custom Parameters: Map variables from your site to tracked visitors for richer context.
- Teams: Invite collaborators; role‑based access.
- APIs & White Labeling: Extend and theme as your org scales. Ecosystem hooks: CrownThrive IO (publishing/UTM), CrownPulse (on‑site proof), ThriveTools SEO/OPT (site health & media weight), ThrivePush (nudges), ThriveTickets (events), ThriveSeat (services), Kamora360 (CRM), Crown Affiliates/Ambassadors (distribution).
7) Plans & Pricing (Narrative Architecture)
- Plan names: Free • Starter • Professional • Agency • Enterprise (custom).
- Billing cycles: Monthly, Quarterly, Biannual, Annual.
- Representative entitlements by tier:
- Free: 1 site; ~20k pageviews/mo/site; 1‑month retention; ~10k visitor events/mo/site; 25 replays/mo/site; 1 heatmap; 1 goal; 0 custom domains; weekly email reports; API access; teams; no ads; exports limited.
- Starter: 3 sites; ~60k pageviews; 3‑month retention; ~25k events; 100 replays; 3 heatmaps; 5 goals; 2 custom domains; 1 export option.
- Professional: 10 sites; ~300k pageviews; 4‑month retention; ~100k events; 500 replays; 10 heatmaps; 15 goals; 5 custom domains; 3 export options.
- Agency: 30 sites; ~1M pageviews; 1‑year retention; ~500k events; 2,000 replays; 30 heatmaps; 50 goals; unlimited custom domains; 3 export options; “Try for 90 days” offer when available.
- Enterprise: Unlimited sites/events/heatmaps/goals; up to 10‑year retention; VIP Collab Portal support; custom integrations and domains.
- Payments & refunds: Credit cards, PayPal, and crypto accepted; invoices auto‑issued; cancel anytime (access continues through paid period); refunds possible on review. Pricing builder guidance: Publish worked examples for pageview/event budgeting; outline retention trade‑offs; document export/API limits by role.
8) Attribution, IP, and Licensing (CHLOM™)
- Brand IP: CrownLytics™ owned by CrownThrive, LLC.
- Customer Data & Outputs: You control account data; the platform requires a license to process, display, and export analytics and media.
- Third‑Party Content: Use only rights‑cleared assets in screenshots and exports.
- Automations: CHLOM™ License Exchange (LEX) for attribution audits and eligible royalties; logs retained.
9) Data, Privacy, and Security
- Collection: Lightweight, anonymized behavior tracking; private details auto‑masked in replays.
- Compliance: GDPR, CCPA, PECR‑aware defaults; cookie/consent alignment.
- Controls: Deletion/export on verified request; custom domains; role‑based access; audit trails.
- Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
- Incident Response: Triage → owner assignment → communication → post‑mortem.
10) Onboarding and Quick Start
- Create an account at the canonical URL; sign in with email or supported SSO.
- Copy the one‑line JS snippet and add it site‑wide.
- Verify realtime data, then enable heatmaps on top pages.
- Define 3–5 goals/events tied to your funnel.
- Invite teammates; set roles; enable weekly email reports.
- Map custom parameters for campaign/source clarity; consider a custom domain for the pixel.
- Schedule a monthly analytics review in CrownLytics; push follow‑ups via ThrivePush; add CrownPulse proof where helpful.
11) How‑Tos (Step‑By‑Step)
- Install the tracking snippet and confirm realtime capture.
- Create your first heatmap set (Desktop/Tablet/Mobile).
- Record and review sessions with privacy masking.
- Define goals/events and build a weekly report.
- Add a custom domain for the pixel and map custom parameters.
- Export CSV/JSON/PDF and share a decision brief.
- Connect event funnels to ThriveTickets or ThriveSeat conversions.
- File a privacy inquiry or deletion request with timestamps and site proof.
12) Troubleshooting and FAQs
- “No data showing.” Confirm snippet placement and ad‑block behavior; check custom domain DNS; test in a plain template.
- “Replays missing.” Verify plan limits and retention windows; ensure consent banners don’t block capture.
- “Heatmap blank.” Allow data to accumulate; confirm device variant; ensure the page isn’t excluded.
- “Export failed.” Retry with smaller windows; verify export entitlements by plan; contact support with job ID.
- Accounts & billing: Review accepted payments, invoices, cancellation and refund posture.
- Escalation: Collab Portal with timestamps, domain(s), and screenshots.
- SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).
13) Case Study Pattern (for Publication)
- Title: Outcome + persona + timeframe.
- Snapshot: Site size, industry, geography, traffic mix.
- Challenge → Approach → Results: Funnel lift, scroll/click improvements, support time saved, EPC movement (if affiliates).
- CrownThrive Stack: CrownLytics + ThriveTools SEO/OPT + CrownPulse + ThrivePush (+ others).
- Replication Steps: Snippet, heatmaps, goals, review cadence, and decision plan.
- Assets: Permissioned screenshots and quotes.
14) Use Cases by Persona and Industry
- eCommerce & DTC: PDP heatmaps, checkout replays, promo proofs.
- Publishers & Media: Hero placement tests; first‑hour CTR optimization.
- Local Services: Calls/‘Book Now’ tracking; tie‑ins with ThriveSeat.
- Education & Courses: Syllabus flows; CrownThriveU funnels.
- Events: Landing → RSVP → check‑in with ThriveTickets.
- Web3/Tech: Product docs and community hubs; discovery via ChainCliques/NFTCliques.
15) Metrics and KPI Framework
- North‑stars: Conversion lift, time‑to‑insight, experiment win rate.
- Operational: Capture uptime, replay success rate, export reliability, retention coverage.
- Growth: Activation, four‑week retention, pageview/event scale, multi‑site adoption.
- Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive; include CrownPulse visuals where useful.
- Data dictionary: Define pageview, visitor event, replay, heatmap, goal, assisted conversion.
16) Community, Ambassadors, and Affiliates
- Crown Ambassadors: Creator‑led demos and growth capsules.
- Crown Affiliates: Performance rails rewarding analytics‑driven wins.
- Community guidelines: Respect, honesty, accessibility; zero tolerance for deceptive practices.
- Rewards: CrownRewards earn/burn hooks for verified actions and events.
17) Accessibility and Inclusion
- Baseline: Contrast, captions for tutorial media, alt text, keyboard navigation.
- Representation: Imagery and voice that reflect our communities.
- Localization: Date/number formats; billing cycle clarity by region.
- Accommodation: Contact path for accessible alternatives.
18) Sustainability, Social Good, and Impact
- Environmental: Lower rework and bloat via evidence‑based changes; pair with ThriveTools OPT to reduce media weight; climate contributions via central programs; clear, verifiable claims only.
- Social: Data literacy boosts for creators and small businesses.
- Impact reporting: Central audits and summaries.
19) Legal, Policy, and Compliance
- Terms & AUP: Responsible use; prohibited scraping/PII harvesting; moderation and takedowns.
- Privacy & Cookies: GDPR/CCPA/PECR posture; consent preferences; data rights.
- Payments & Refunds: Accepted methods, invoicing, cancellation, and refund process.
- Records: Logs, approvals, and retention schedules; incident response.
20) Roadmap and Changelog
- Themes: Faster heatmaps, deeper replay insights, stronger exports & APIs, more governance controls.
- Recent releases: Date‑stamped notes and impact.
- Deprecations/migrations: Timelines and guidance.
- Feedback loop: Intake and review cadence across Analytics, Product, and Support.
21) Ecosystem Cross‑References (No Links)
FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • ThriveTools SEO • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.
22) SEO, Taxonomy, and Navigation (Narrative)
- Category: Help Center → Brand Masters.
- Tags: analytics, heatmaps, session replays, goals/events, realtime, privacy.
- Slug: /help/crownlytics/master
- Meta title: “CrownLytics — Master Guide | CrownThrive”.
- Meta description: “Mission, features, plans, how‑tos, and use cases for CrownLytics across the CrownThrive ecosystem.”
23) Editorial Voice and Style
- Voice: Direct, strategic, culturally authentic, empowering.
- Structure: Short paragraphs and bullet lists; no tables.
- Claims: Specific and verifiable; avoid over‑promising.
- Visuals: Representative imagery and simple diagrams where helpful.
- Consistency: Standard capitalization and terminology across Help Center.
24) Production Checklist (Ship‑Ready)
- Mission/vision/values finalized.
- Persona library validated.
- Scenarios documented with cross‑brand flows.
- Feature inventory and plan entitlements verified.
- Pricing & policies (payment, cancellation, refund) captured.
- How‑tos drafted, tested, and time‑boxed.
- Troubleshooting and FAQs sourced from real issues.
- Case study scheduled or published.
- KPIs wired; sample exports captured.
- Accessibility and localization review complete.
- Sustainability and attribution language added.
- Legal and CHLOM™ fingerprint verified.
- SEO meta and slug set; nav placement approved.
- Support/SLA tier mapping done.
- Changelog entry created and owner assigned.
End of master. Clone for how‑to subsections (e.g., “Install the Snippet,” “Create Heatmaps,” “Mask PII in Replays,” “Define Goals & Email Reports,” “Custom Domain & Parameters,” “Export CSV/JSON/PDF,” “Event & Services Analytics,” “Monthly Review Playbook”).