CrownRewards (My CrownRewards) — Brand Master Guide (Help Center)

It explains mission, audiences, personas, scenarios, features, pricing architecture, CHLOM™ attribution, data/privacy/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: CrownRewards (My CrownRewards)
  • URL (members): mycrownrewards.com/en-us
  • URL (Crown Pro Partners): mycrownrewards.com/en-us/partner/login
  • URL (Partner’s Staff): mycrownrewards.com/en-us/staff/login
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Loyalty & Lifecycle
  • Version: v1.0
  • Last Updated: 2025‑08‑27
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → CrownRewards

1) Brand Snapshot

  1. One‑liner: Scan. Earn. Redeem. Book. CrownRewards turns everyday actions into trackable perks across the CrownThrive ecosystem.
  2. Elevator pitch: Members collect points via scans, purchases, and bookings, then redeem instantly for discounts and experiences. Partners create reward rules and campaigns; staff issue points and process redemptions at the register. Everyone sees results in real time.
  3. Core promise: Instant recognition, transparent balances, and flexible rewards—without friction.
  4. Ecosystem role: Loyalty spine for Locticians/ThriveSeat bookings, Melanin Magic retail, and touchpoints across CrownThrive IO, CrownLytics, CrownPulse, ThrivePush, ThriveTickets, Crown Affiliates, Crown Ambassadors, Kamora360, ThriveTools/OPT + SEO, FindCliques, ChainCliques/NFTCliques, MVP (Roku) and Melanated Voices TV.

2) Mission, Vision, Values

  • Mission: Reward loyalty in real time—create wealth and delight for members while giving partners measurable lift.
  • Vision (3–5 years): The most trusted, inclusive, measurable community rewards program for culture‑led brands and service operators.
  • Values: Member‑first • Practical speed • Transparency • Accessibility • Representation • Security by default.
  • Operating tenets: Instant earning and redemption; clear disclosures; auditable logs; safety over hype.

3) Audiences (Who It’s For)

  • Members: Shoppers, attendees, and clients wanting perks for purchases and bookings.
  • Crown Pro Partners (Businesses): Retailers and service brands seeking to run ethical, measurable rewards.
  • Partner’s Staff: Front‑of‑house teams issuing and redeeming rewards.
  • Publishers & Creators: Curators who highlight rewards and earn via Crown Affiliates.
  • Eligibility: 18+; AUP‑compliant locations and content; follow local promotion/lottery laws.

4) Persona Library (Narrative Profiles)

Everyday Member Goals: Save money; feel valued. Pain points: Confusing rules; delayed rewards. Signals: Earned → redeemed ratio; repeat visits; referrals. Touchpoints: Member portal card; QR scans; instant redemption; balances.

Suite Pro / Local Operator (Partner Admin) Goals: Keep bookings full and customers returning. Pain points: Manual punch cards; no attribution. Signals: Return rate, average order value, bookings per member. Touchpoints: Partner portal campaigns; reward rules; reports; CrownLytics.

Front‑Desk Staff Goals: Process earn/redeem fast without errors. Pain points: Login friction; unclear policies. Signals: Issuance accuracy, redemption time, void/error rate. Touchpoints: Staff portal; scan/lookup; quick actions; printed/onscreen confirmations.

Creator/Publisher Goals: Spotlight perks that drive clicks and EPC. Pain points: Weak proof; scattered offers. Signals: CTR, conversions, EPC, subscriber growth. Touchpoints: Reward roundups; CrownPulse proof; Crown Affiliates links; CrownLytics.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Scan & Earn at Checkout” — Member shows card/QR → staff scans → points post instantly → member sees balance update → optional instant redemption on the spot.
  2. “Book. Earn. Repeat.” — Member books through ThriveSeat or a brand site → points added after visit → post‑visit ThrivePush nudges → redemption on next service.
  3. “Partner Launch in 30 Minutes” — Admin signs in, sets earn rules (e.g., per dollar, category multipliers), configures welcome and birthday bonuses, and tests a redemption.
  4. “Event Week Rewards” — Create a temporary bonus multiplier for ThriveTickets RSVPs and on‑site scans; recap in CrownLytics.
  5. “Creator Spotlight” — Publish a monthly reward guide; add CrownPulse proof blocks; use Crown Affiliates for monetized traffic where applicable.
  6. “Win‑Back & Anti‑Churn” — Target members who have not redeemed in 60 days; send ThrivePush offers; staff confirms redemption rules at POS.

6) Features and Tools (What You Can Do)

  • Member Wallet: Digital loyalty cards with identifiers, issue dates, and balances; QR for scans; instant points and redemptions.
  • Partner Portal: Create reward programs, configure earn/redeem rules, run promos, manage locations, view performance.
  • Staff Portal: Fast lookups, issue points, process redemptions, adjust errors with audit notes.
  • Campaigns & Bonuses: Welcome, birthday, event, and referral bonuses; temporary multipliers.
  • Proof & Marketing: On‑site CrownPulse widgets; reward badges and countdowns.
  • Analytics: Real‑time summaries and exports; weekly email briefs; deep‑dive via CrownLytics.
  • Integrations: ThriveSeat (bookings), Locticians (pro discovery), ThriveTickets (events), CrownThrive IO (publishing/UTM), ThrivePush (nudges), Kamora360 (CRM), Crown Affiliates/Ambassadors (distribution), ThriveTools/OPT + SEO (performance).
  • Governance: Roles/permissions; audit logs; CHLOM™ attribution.

7) Plans & Pricing (Narrative Architecture)

  • Members: Free to join; points accrue per partner rules; expiration rules posted by each partner program.
  • Crown Pro Partners: Tiered access by location count and feature depth (Starter → Professional → Enterprise); includes staff seats and reporting; custom SLAs available.
  • Add‑ons: White‑label cards; bonus engines; creator kits; managed reporting. Pricing builder guidance: Publish worked examples (single‑location salon; multi‑brand retailer; event series); document holiday multipliers, expiration windows, and dispute paths.

8) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: CrownRewards™ owned by CrownThrive, LLC.
  • User Content & Data: Members own their personal data; the platform requires a license to process, display, and measure balances; partners own their program configurations.
  • Attribution: CHLOM™ License Exchange (LEX) logs sources for scans, redemptions, and creatives; auditable trails for disputes.
  • Disclosure: Reward values are estimates and may vary by partner and time; always follow posted rules.

9) Data, Privacy, and Security

  • Data: Account profiles, card identifiers, transactions, store IDs, diagnostics.
  • Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
  • Access Controls: Role‑based permissions; least privilege; staff accounts; device pinning where available.
  • Compliance: Privacy & Cookies; incident response; breach notices; consent and opt‑out controls.
  • User Controls: Export/deletion on verified request; fraud reviews; dispute handling.

10) Onboarding and Quick Start

Members

  1. Visit the members URL; register; add your first card.
  2. Scan at checkout or after bookings; watch points post instantly; redeem when ready. Crown Pro Partners
  3. Sign in at the partner URL; complete organization profile; add locations.
  4. Configure earn/redeem rules; create welcome/birthday bonuses; test live with a small transaction. Partner’s Staff
  5. Sign in at the staff URL; learn quick actions (issue, redeem, adjust with notes).
  6. Confirm policies for IDs, returns, and canceled services.

11) How‑Tos (Step‑By‑Step)

  • Add a card to your wallet and link it to a partner location.
  • Scan and earn points from a booking or purchase.
  • Redeem instantly at checkout; void or adjust with audit notes.
  • Configure referral bonuses and temporary multipliers.
  • Run an event‑week promo (RSVP → scan → redeem) with ThriveTickets.
  • Publish a monthly rewards recap in CrownThrive IO with CrownPulse proof.
  • Export a performance snapshot and share in CrownLytics.
  • File a dispute with timestamps, store ID, and receipt photo.

12) Troubleshooting and FAQs

  • “Scan didn’t post points.” Check connectivity and identifier; rescan; file a note for review.
  • “Can’t log in.” Reset password; confirm email; check role (member/partner/staff).
  • “Wrong redemption amount.” Review rule and category; adjust with audit notes; escalate if needed.
  • “Points expired unexpectedly.” Verify partner’s policy window; submit a ticket with timestamps.
  • SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).

13) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: Category, location count, seasonality.
  • Challenge → Approach → Results: Repeat visits, redemption rate, AOV, time‑to‑redeem.
  • CrownThrive Stack: CrownRewards + CrownLytics + ThrivePush + CrownPulse (+ others).
  • Replication Steps: Program rules, bonuses, campaign cadence, measurement plan.
  • Assets: Permissioned screenshots and quotes.

14) Use Cases by Persona and Industry

  • Retail: Welcome/birthday bonuses; tiered multipliers; seasonal events.
  • Beauty & Wellness: Post‑service scans; memberships via ThriveSeat; review request nudges.
  • Events: On‑site scanning; RSVPs → bonus → redemption; post‑event offers.
  • Publishers & Creators: Monthly “Best Rewards Now” roundups; EPC via Crown Affiliates.
  • Education & Courses: Cohort incentives; CrownThriveU funnels.
  • Web3/Tech: Project loyalty and IRL perks via ChainCliques/NFTCliques.

15) Metrics and KPI Framework

  • North‑stars: Redemption rate, repeat visit rate, AOV lift, time‑to‑first redemption.
  • Operational: Scan success rate, portal uptime, issuance accuracy, dispute resolution time.
  • Growth: Member activation, partner adoption, location coverage, Ambassador pipeline.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics; add CrownPulse visuals where helpful.
  • Data dictionary: Define “scan,” “issuance,” “redemption,” “bonus,” “expiration.”

16) Community, Ambassadors, and Affiliates

  • Crown Ambassadors: Creator‑led reward showcases and city capsules.
  • Crown Affiliates: Performance rails for reward roundups.
  • Community guidelines: Respect, honesty, accessibility; zero tolerance for deceptive promotions.
  • Rewards: Earn/burn hooks for verified actions and events.

17) Accessibility and Inclusion

  • Baseline: Contrast, captions, alt text, keyboard navigation.
  • Representation: Imagery and voice reflecting our communities.
  • Localization: Regional currency/date and language support.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: Reduce waste vs. paper punch cards; climate contributions via central programs (Stripe Climate, EcoDrive) where applicable.
  • Social: Local economic uplift through loyalty; apprenticeships and Gen Z pathways via Locticians.
  • Impact reporting: Central audits and summaries; precise claims only.

19) Legal, Policy, and Compliance

  • Terms & AUP: Participation rules; prohibited conduct; fraud review and takedowns.
  • Privacy & Cookies: Consent preferences; data rights; regional compliance.
  • Refunds & Billing: Members free; partners billed per plan; promotions & expiration rules disclosed per partner.
  • Records: Logs, approvals, and retention; incident response and breach notices.
  • Licensing: CHLOM™ attribution issuance, verification, and enforcement.

20) Roadmap and Changelog

  • Themes: Faster scans; richer promo rules; deeper exports; tighter ThriveSeat/ThriveTickets hand‑offs; creator kits.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance.
  • Feedback loop: Intake and review cadence across Loyalty, Product, and Support.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • ThriveTools SEO • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: loyalty, rewards, points, scans, redemptions, partners, staff.
  • Slug: /help/crownrewards/master
  • Meta title: “CrownRewards — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, plans, how‑tos, and use cases for CrownRewards across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Feature inventory and plan entitlements verified.
  • Pricing architecture and policy examples reviewed by Legal/Finance.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Add a Card & Scan to Earn,” “Instant Redemption at Checkout,” “Configure Bonuses & Multipliers,” “Event Week: RSVPs → Scans → Redemptions,” “Monthly Loyalty Review in CrownLytics,” “Staff Quick‑Action Guide,” “Disputes & Fraud Review”).

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Data Analytics for CrownRewards: Empowering Partners Through Data Insights