Loctician Community and Directory (Locticians) — Brand Master Guide (Help Center)

 It explains mission, audiences, personas, scenarios, features, memberships & Nexus Credits, attribution, data/privacy/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: Loctician Community and Directory (Locticians)
  • URL (canonical): locticians.com
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Beauty • Wellness • Culture
  • Version: v1.0
  • Last Updated: 2025‑08‑27
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → Locticians

1) Brand Snapshot

  1. One‑liner: The culture‑first community and directory for locs, natural hair, beauty, and holistic wellness—connecting clients with verified pros.
  2. Elevator pitch: Locticians helps clients find, compare, and book locticians, braiders, stylists, barbers, estheticians, nail techs, and wellness pros. Pros create rich profiles, showcase work, accept leads, and grow with Nexus Credits boosts, Featured placement, events, and content via Locticians TV.
  3. Core promise: Safe, inclusive discovery and real opportunity—roots to results.
  4. Role in CrownThrive: A flagship community that fuels discovery and demand across CrownThrive IO, CrownLytics, CrownPulse, ThrivePush, ThriveTickets, CrownRewards, Crown Affiliates, Crown Ambassadors, Thrive AI Studio, ThriveTools/OPT + SEO, Kamora360, FindCliques, ChainCliques, NFTCliques, MVP (Roku), Melanated Voices TV, and Melanin Magic retail.

2) Mission, Vision, Values

  • Mission: Uplift natural lifestyles by connecting people to trusted professionals, education, and experiences—while creating wealth and wellness in our communities.
  • Vision (3–5 years): The most trusted, representative, and high‑impact directory for culture‑led beauty and wellness worldwide.
  • Values: Belonging • Craft excellence • Accessibility • Safety • Sustainability • Data honesty.
  • Operating tenets: Member‑first defaults; clear taxonomy; verified profiles; transparent moderation; measurable outcomes.

3) Audiences (Who It’s For)

  • Members/Clients: Anyone seeking loc care, protective styles, barbering, esthetics, nails, wellness coaching, and related services.
  • Professionals (“Pros”): Locticians, braiders, stylists, barbers, estheticians, nail techs, wellness practitioners, educators.
  • Organizers/Educators: Event hosts, class leaders, and show promoters using listings and ThriveTickets.
  • Publishers/Creators: Media partners and curators who embed discovery and reviews with proof via CrownPulse.
  • Eligibility: 18+; policy‑compliant services and content; follow local licensing laws and venue rules.

4) Persona Library (Narrative Profiles)

New Client (Starter Locs / Maintenance) Goals: Find a nearby pro with real reviews and clear policies. Pain points: Confusing pricing, inconsistent quality, no‑shows. Triggers: Big life moment, move to a new city, hair health reset. Signals: Completed booking, review left, repeat visit. Touchpoints: Search → shortlist → book/DM → review; proof widgets via CrownPulse.

Independent Pro (Loctician/Braider/Stylist) Goals: Get discovered, fill books, grow rates. Pain points: Platform sprawl, weak attribution, slow seasons. Triggers: Portfolio refresh, relocation, certification earned. Signals: Leads accepted, bookings, review velocity, revenue. Touchpoints: Profile build → Nexus boosts → Featured → Events/Classes via ThriveTickets; analytics in CrownLytics.

Salon/Studio Owner Goals: Multi‑chair utilization, staff pipeline, brand reputation. Pain points: Hiring, cancellations, ad fatigue. Triggers: New location, seasonal push, tour sponsorship. Signals: Seat utilization, hires, repeat rate, CAC payback. Touchpoints: Team profiles, hiring callouts, city pages, AdLuxe boosts, Kamora360 CRM.

Educator/Organizer Goals: Fill workshops and tours; grow cohorts. Pain points: Fragmented tools, ticketing hassles. Triggers: New curriculum, show season. Signals: RSVPs, check‑ins, post‑event reviews. Touchpoints: Event listings → ThriveTickets checkout → ThrivePush reminders; recap in CrownLytics.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Find & Book Today” — Search by city + category; compare portfolios/policies; contact or book; leave an honest review after your visit.
  2. “Pro: Build a High‑Converting Profile” — Add services, photos, certifications, policies, and locations; set instant CTAs; accept leads; ask for reviews.
  3. “Pro: Grow with Nexus Credits” — Redeem credits for boosts, verified leads, and Featured placement; add CrownPulse proof to your site; measure in CrownLytics.
  4. “Run Events & Classes” — Post education or shows; sell tickets with ThriveTickets; use ThrivePush for T‑72/T‑24/T‑1 nudges; capture reviews post‑event.
  5. “City/Chapter Rollout” — Clone profile templates, staff moderators, schedule monthly curation; highlight Gen Z creators and apprentices.
  6. “Content & Learning” — Watch Locticians TV for tutorials, live events, and on‑demand learning; convert viewers to bookings.
  7. “Safety & Policy” — Keep policies clear (deposits, cancels, refunds); use verified media; report violations promptly.

6) Features and Tools (What You Can Do)

  • Directory & Search: Browse by category and city; compare portfolios, reviews, and policies; “Get Matched” assists when needed.
  • Pro Profiles: Services, locations, pricing notes, certifications, galleries, policies, and instant CTAs.
  • Nexus Credits & Featured: Earn and spend credits on boosts, verified leads, and placement; top‑up packages available.
  • Events & Calendar: Post workshops and shows; sell tickets via ThriveTickets; global calendar view.
  • Locticians TV: Tutorials, live events, and on‑demand videos that elevate craft and client education.
  • Gen Z @ Locticians: Pathways for emerging talent to turn skills into bookings and collabs.
  • Ecosystem hooks: CrownThrive IO (publishing/UTM), CrownLytics (insights), CrownPulse (proof), ThrivePush (reminders), CrownRewards/Nexus Credits (loyalty), Crown Affiliates/Ambassadors (distribution), AdLuxe (paid lift), Kamora360 (CRM), ThriveTools/OPT + SEO (performance & findability), MVP/Melanated Voices TV (storytelling).

7) Memberships, Nexus Credits, and Pricing (Narrative Architecture)

  • Community Member: One‑time setup fee with bonus Nexus Credits for new members.
  • Pro Memberships (“plans that pay you back”): Every plan includes Nexus Credits—redeemable for verified leads, boosts, and upgrades; credits do not expire.
  • Nexus Credits: Earn through actions (publishing, referrals, purchases) and buy top‑ups; use to boost visibility or purchase verified leads; suitable for seasonal pushes.
  • Featured Placement: Spend credits or choose eligible plans to appear in high‑visibility zones; rotation and policy rules apply.
  • Events & Education: Organizers set ticket prices; platform‑level refund guidance appears on event pages; fees are disclosed per event.
  • Add‑Ons: City takeovers, AdLuxe packages, creative kits, verification accelerators. Pricing builder guidance: Publish worked examples for credit budgeting (e.g., launch, relocation, tour), outline rotation logic, and document policy edge cases (content violations, expired invites, venue constraints).

8) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: Locticians™ owned by CrownThrive, LLC.
  • User‑Generated Content: Pros own their media; grant a limited license for display, distribution, and promotion; respect client consent and copyrights.
  • Education Media: Use licensed assets and cite instructors; avoid unlicensed music/lyrics in clips.
  • Automations: CHLOM™ License Exchange (LEX) routes attributions/eligible royalties; logs retained.

9) Data, Privacy, and Security

  • Data: Account profiles, listings, reviews, event data, transactions, diagnostics.
  • Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
  • Access Controls: Role‑based permissions; least privilege.
  • Compliance: Privacy Policy and Terms; cookie/consent preferences; incident response and breach notices.
  • User Controls: Export/deletion for verified owners; reporting paths for abuse and policy violations.

10) Onboarding and Quick Start

Members

  1. Create an account; search by city/category; shortlist; contact or book.
  2. Leave a review with photos (where allowed) after your visit. Pros
  3. Create a profile with services, photos, certifications, policies, and locations.
  4. Claim your city/category pages if eligible; add instant CTAs.
  5. Use your Nexus Credits to boost and/or buy verified leads; consider Featured.
  6. Post a class/workshop and sell tickets via ThriveTickets; schedule ThrivePush reminders.
  7. Review analytics in CrownLytics; add proof via CrownPulse; request verification when ready.

11) How‑Tos (Step‑By‑Step)

  • Build a profile that converts (services, media, policies, locations).
  • Earn and redeem Nexus Credits for boosts and verified leads.
  • Enable Featured placement and understand rotation rules.
  • Post an event/class and connect ThriveTickets checkout.
  • Ask for reviews ethically and handle negative feedback.
  • Use CrownPulse proof widgets on your site.
  • Read your monthly outcomes in CrownLytics and plan next steps.
  • Report a violation with timestamps, URLs, and screenshots.

12) Troubleshooting and FAQs

  • “Leads look low this week.” Check category/city tags, refresh media, adjust credits, test different copy; confirm external contact links are valid.
  • “Profile not visible.” Verify category/city mapping, policy status, and any moderation flags; spend credits or enable Featured.
  • “Event not selling.” Tighten title, imagery, and benefits; add early‑bird codes; schedule ThrivePush; share via FindCliques.
  • “Review dispute.” Provide evidence (receipts, messages, work photos); request moderation review.
  • Escalation: Collab Portal with timestamps and affected URLs.
  • SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).

13) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: City, category, shop size, channels.
  • Challenge → Approach → Results: Verified leads, bookings, review velocity, revenue lift.
  • CrownThrive Stack: Locticians + CrownLytics + CrownPulse + ThrivePush + ThriveTickets (+ others).
  • Replication Steps: Profile setup, credits plan, featured windows, event cadence, measurement plan.
  • Assets: Permissioned screenshots and quotes.

14) Use Cases by Persona and Industry

  • Locticians & Natural Hair: Starter locs, maintenance, repairs, extensions; education tracks.
  • Braids & Protective Styles: Feed‑ins, cornrows, crochet; seasonal programs.
  • Barbering & Grooming: Shop discovery; chair rental and hiring flows.
  • Esthetics & Nails: Skin care, brow/lash, nail techs; photo‑ready prep for shows.
  • Wellness & Holistic Health: Coaches, massage, nutrition; mind‑body tie‑ins.
  • Education/Events: Workshops, tours, shows; ticketing; replays on Locticians TV.
  • Retail & Wholesale: Melanin Magic products; wholesale perks; affiliate bundles.

15) Metrics and KPI Framework

  • North‑stars: Verified leads, completed bookings, review velocity, repeat visits.
  • Operational: Listing approval time, moderation turnaround, Nexus credit utilization, Featured coverage.
  • Growth: Pro activation, week‑four retention, city coverage, educator pipeline.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics; include proof via CrownPulse.
  • Data dictionary: Define “verified lead,” “featured impression,” “review velocity.”

16) Community, Ambassadors, and Affiliates

  • Crown Ambassadors: Creator‑led city capsules, tours, and showcases.
  • Crown Affiliates: Ethical monetization for curators, publishers, and Suite Pros.
  • Guidelines: Respect, cultural authenticity, anti‑harassment; zero tolerance for deception or hate.
  • Rewards: CrownRewards earn/burn hooks for verified actions and events.

17) Accessibility and Inclusion

  • Baseline: Contrast, captions for tutorial media, alt text, keyboard navigation.
  • Representation: Imagery and voice that reflect our communities.
  • Localization: City + category taxonomy; regional date/number formats.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: Eco‑conscious defaults; lighter media via ThriveTools/OPT; climate initiatives (Stripe Climate, EcoDrive) communicated precisely.
  • Social: Skills and wealth creation through apprenticeships, Gen Z pathways, and small‑business education.
  • Impact reporting: Central audits and public summaries.

19) Legal, Policy, and Compliance

  • Terms & AUP: Membership fees as posted; price‑lock while active; acceptable‑use rules and content standards.
  • Privacy & Cookies: Personal and device data handling; consent preferences and data rights.
  • Licensing: CHLOM™ attribution and enforcement for media and education content.
  • Refunds: Event pages disclose policies; individual pros set service policies subject to law.
  • Records: Logs and retention schedules; incident response process.

20) Roadmap and Changelog

  • Themes: Stronger “Get Matched,” deeper city pages, richer educator tools, tighter ThriveTickets integrations, and Verified Media.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance.
  • Feedback loop: Intake and review cadence across Community, Product, and Support.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians TV • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • ThriveTools SEO • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: loctician directory, natural hair, wellness, Nexus Credits, events, tutorials.
  • Slug: /help/locticians/master
  • Meta title: “Locticians — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, memberships, Nexus Credits, and how‑tos for Locticians across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Feature inventory and membership entitlements verified.
  • Credit budgeting examples and rotation logic reviewed.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Build a High‑Converting Profile,” “Earn & Redeem Nexus Credits,” “Enable Featured Placement,” “Post Events with ThriveTickets,” “Ask for Reviews Ethically,” “Monthly Outcomes Review in CrownLytics,” “Safety & Reporting Guide”).

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