For Authorized Retailers, Boutique Owners, Beauty Supply Stores, Salons, and CrownThrive B2B Partners

Public-Facing Guide (Safe for Distribution)

This manual gives authorized retailers the exact systems, behaviors, and strategies needed to grow retail revenue, improve customer conversion rates, and build long-term loyalty around Melanin Magic products. Written in the recognizable Melanin Magic tone: confident, educational, culturally rooted, and focused on real results.

1. Welcome to the Authorized Retail Network

Retailers who stock Melanin Magic are more than product sellers. They are educators, guides, and ambassadors for healthy hair care. Melanin Magic is formulated to deliver performance your customers will feel immediately and trust long-term.

As an authorized retailer, you gain: • Retail-ready inventory with premium packaging • High-demand core products backed by strong brand identity • Simple explanations and training for every product • Strong reorder frequency driven by genuine customer results • Co-marketing opportunities through CrownThrive platforms

You aren’t selling products. You’re selling transformation.

2. Retail Success System (RSS)

This is the foundational sales model for all Melanin Magic retailers.

Step 1: Identify the Customer’s Hair Goals

Ask one question: “What’s your biggest hair challenge right now?”

Most customers fall into these categories: • Dryness or breakage • Lack of definition • Volume concerns • Color maintenance • Protective style prep

Step 2: Match the Product Category

Dryness → MeloMoist line + Hair Elixir Definition → Amplify Foam, VersaStyler Cream Repair → Daily Miracle + Repair & Revive Treatment Color Care → Purple Perfection + Daily Miracle Styling → Flex Paste, Glow & Go Shine Spray

Step 3: Recommend a 2 or 3-Step Routine

Customers who buy multiple products get better results and return more often.

Step 4: Reinforce Usage Instructions

Clear instructions reduce returns and increase satisfaction.

Step 5: Schedule Their Next Visit or Refill Reminder

Average refill cycle: 3 to 6 weeks depending on product type.

3. High-Converting Product Education

The more confident you are in explaining our products, the easier they are to sell.

Moisture & Hydration (MeloMoist Line)

For dry, brittle, tangled, or chronically thirsty hair.

Volume & Lightweight Body (Volume Boost Line)

For fine, limp, or low-density hair.

Tone Correction (Purple Perfection)

For warm, brassy tones that need neutralizing.

Repair & Strengthening (Daily Miracle + Repair & Revive + Hair Elixir)

For damaged, overprocessed, or protective-style prep.

Styling & Shine (Style & Go Line)

For definition, sculpting, hold, and polished finishes.

4. Shelf Layout & In-Store Merchandising

A strong retail display increases conversions significantly.

Place Best Sellers at Eye Level

Customers buy what they see first.

Group by System (Not by bottle)

Create a learning experience: • Hydration System (Shampoo, Conditioner, Daily Miracle) • Repair System (Daily Miracle, Repair & Revive, Hair Elixir) • Styling System (Foam, Cream, Paste, Shine Spray)

Keep Samples or Testers Available for Smell & Texture Testing

Customers LOVE sensory validation.

Use Shelf Talkers

They enhance education and reduce staff effort.

5. Upselling & Cross-Selling Framework

Use this rule internally:

"No customer should ever walk out with only one product."

Pairs: • Shampoo + Conditioner • Conditioner + Leave-In • Foam + Styling Cream • Blow Dry Cream + Shine Spray

Bundles drive higher average orders and better client outcomes.

6. Handling Customer Objections

"I don’t know what will work for my hair."

Give two tailored product options based on texture + need.

"Is this safe for color-treated hair?"

Most products in Melanin Magic are safe for color-treated hair. Recommend Purple Perfection for brass control.

"It’s more expensive than what I usually buy."

Frame it as: “You’ll use less because the formulas are concentrated, so it lasts longer.”

7. Returns, Exchanges & Customer Experience

Suggested Best Practices

• Offer exchanges when possible, rather than refunds. • Educate customers on correct usage before approving a return. • Ask customers what they liked or disliked to help refine recommendations.

Your goal isn’t just to solve a complaint. It’s to keep the customer loyal.

8. Retail Staff Training Checklist

This checklist ensures consistent performance.

Staff should be able to: • Explain product differences • Demonstrate how much to use • Recommend systems, not single items • Identify customer hair challenges quickly • Conduct a texture-level assessment • Maintain shelf organization • Track inventory accurately

9. Wholesale Ordering Tips

For maximum ROI: • Order in balanced systems (shampoo + conditioner + treatment) • Restock every 3 to 4 weeks • Track best sellers weekly • Encourage clients to preorder their refills

10. Support Channels

For wholesale inquiries, training, or restock support: Email: [email protected]

We support our authorized retailers through CrownThrive’s ecosystem, ensuring long-term growth, visibility, and sales success.

End of Retailer Training & Sales Acceleration Manual.