Public-Facing Handbook for Approved Wholesalers, Salons, Boutiques, Barbers, and Beauty Supply Partners
Issued by CrownThrive LLC • Melanin Magic Division
This guide outlines the complete framework for becoming, maintaining, and thriving as an Authorized Retailer of Melanin Magic. It is written in a clear and professional tone that matches the brand, protects the integrity of the product line, and supports retailers with everything they need to succeed.
This version is safe for all external partners.
1. Welcome to the Authorized Retailer Program
Melanin Magic partners with retailers who believe in healthy hair care, community trust, and premium service. Becoming an Authorized Retailer gives you:
• Access to wholesale pricing • Eligibility for seasonal and volume-based purchasing • Brand-approved marketing materials • Priority restocks when available • Placement on the official Melanin Magic Authorized Retailer Directory • Ongoing product knowledge support and training modules via CrownThrive
Your success strengthens the entire brand ecosystem.
2. Who Can Become an Authorized Retailer?
We accept applications from: • Salons and barbershops • Beauty supply stores • Online boutiques with verified websites • Licensed stylists reselling directly to clients • Retail storefronts carrying premium hair and beauty goods
All applicants must: • Agree to adhere to MSRP guidelines • Maintain professional standards in representation of the brand • Purchase only through official CrownThrive channels
3. Wholesale Ordering Overview
Authorized Retailers gain full access to wholesale purchasing.
Ordering Requirements
• Minimum initial order: 500 • Minimum reorder value: 250 • Minimum quantity: 6 units per SKU for haircare
Lead Time
• Standard: 1 to 4 weeks (depending on volume) • Peak seasons: 4 to 6 weeks (holidays, promotions)
Payment
• Full payment is required before processing. • Accepted methods: credit/debit, bank transfer.
4. MSRP & Pricing Compliance (MAP Policy)
To ensure fairness across all retail environments, all authorized partners must:
• Sell Melanin Magic products at or above the posted MSRP • Never discount, bundle, or price below MSRP without written approval • Not list products on third-party marketplaces (Amazon, Walmart Marketplace, eBay, etc.) unless explicitly authorized
MSRP violations harm the brand and disadvantage other retailers.
Enforcement
- First violation → written warning
- Second violation → temporary suspension
- Third violation → permanent removal from the program
5. Stocking & Inventory Best Practices
To maximize customer loyalty and sales:
Maintain Inventory in 3 Categories
Cleansing & Conditioning: MeloMoist Shampoo + Conditioner, Volume Boost Shampoo + Conditioner, Purple Perfection, Melanin Magic Daily Miracle
Repair: Repair & Revive Treatment, MeloMoist Hair Elixir
Styling: Amplify Foam, VersaStyler Cream, Flex Paste, Crown Control Pomade, Glow & Go Shine Spray, Lock It! Hairspray, Resilient Blow Dry Cream
Restock Frequency
• Most retailers reorder every 3 to 5 weeks based on traffic and sales volume.
Display Tips
• Group products as systems (Hydration System, Repair System, Style System). • Use shelf talkers for quick customer education. • Keep testers available for fragrance and texture sampling.
6. Authorized Retailer Directory Placement
Approved partners will be listed in the Melanin Magic Official Retailer Directory, allowing customers to find your business easily.
Benefits of directory placement: • Increased visibility • Local customer discovery • SEO benefits for your business • Verification badge for credibility
Retailers must remain in good standing to stay listed.
7. Returns, Exchanges, and Support
We support all authorized partners with straightforward processes.
Returns (Wholesale)
• 30-day window from delivery date • Must be unopened and unused • Buyer covers return shipping
Damaged Shipments
If product arrives damaged: • Send photos of items and packaging • Provide order number • Replacements issued after verification
Missing Items
• Email support with photo of packing slip and received items • Replacements issued promptly once confirmed
8. Customer Education Expectations
Retailers should be able to explain: • What each product does • Who it is best for • How to use it properly • What pairs well together for best results
Supporting your customers with strong product knowledge leads to higher sales and repeat purchases.
9. Brand Representation Standards
Authorized Retailers must: • Use only accurate, brand-approved images and descriptions • Avoid altering packaging or labeling • Avoid making unapproved medical or performance claims • Present the brand in a professional manner across all platforms
Consistency builds trust.
10. Prohibited Sales Channels
To protect the brand and all retailers, the following are prohibited: • Amazon • Walmart Marketplace • eBay • Unauthorized dropshipping platforms • Any resale channel violating MAP pricing
Violations result in removal.
11. How to Stay in Good Standing
• Maintain MAP compliance • Place at least one wholesale order every 90 days • Respond to compliance notices • Maintain accurate contact information • Represent the brand professionally in all customer interactions
12. Support & Contact
For wholesale support, compliance questions, or account assistance: Email: [email protected]
We are here to support the long-term growth of your business, your retail success, and your partnership with Melanin Magic under the CrownThrive ecosystem.
End of Wholesale Authorized Retailer Guide.