It explains mission, audiences, personas, scenarios, features, pricing architecture, wholesale, CHLOM™ attribution, data/privacy/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.
0) Document Metadata
- Brand: Melanin Magic
- URL (canonical): shopmelaninmagic.com
- Doc Type: Brand Master (Public Help Center)
- Owner: CrownThrive Retail & Lifestyle
- Version: v1.0
- Last Updated: 2025‑08‑28
- Review Cadence: Quarterly or on major release
- CHLOM™ Fingerprint ID: [auto‑generated]
- Canonical Source: Help Center → Brand Masters → Melanin Magic
1) Brand Snapshot
- One‑liner: A lifestyle brand curated for melanin‑rich excellence—beauty, wellness, and culture you can feel.
- Elevator pitch: Melanin Magic offers haircare, skincare, wellness, premium coffee, empowering merch, digital courses, exclusive videos, and creator campaigns, paired with transparent policies and sustainability commitments.
- Core promise: Safer, thoughtful essentials that celebrate melanin—backed by clear ingredients, honest policies, and measurable impact.
- Role in CrownThrive: Retail heartbeat for the ecosystem—merchandising stories through CrownThrive IO, measurement via CrownLytics, social proof via CrownPulse, reminders through ThrivePush, events with ThriveTickets, loyalty with CrownRewards, distribution via Crown Affiliates and Crown Ambassadors, CRM via Kamora360, performance via ThriveTools/OPT + SEO, and craft education with ThriveU/Locticians.
2) Mission, Vision, Values
- Mission: Empower melanin‑rich communities with products and stories that honor our beauty, protect our health, and uplift our everyday.
- Vision (3–5 years): The most trusted, inclusive, sustainability‑aware lifestyle brand serving hair, skin, and wellness across physical and digital shelves.
- Values: Cultural authenticity • Ingredient safety • Accessibility • Representation • Security & privacy by default • Verified sustainability.
- Operating tenets: Clear claims and policies; patch‑test guidance; impact receipts; respectful storytelling.
3) Audiences (Who It’s For)
- Everyday Members/Shoppers: Seeking effective, safe, and culturally aligned beauty/wellness goods.
- Wholesale/Stockists: Boutiques, salons, studios, and specialty retailers.
- Creators & Publishers: Curators who spotlight routines and earn via performance programs.
- Educators & Pros: Locticians and practitioners bundling retail with services and education.
- Eligibility: 18+; policy‑compliant use and resell; follow local cosmetic and advertising rules.
4) Persona Library (Narrative Profiles)
Ingredient‑First Naturalista Goals: Effective, scalp‑safe routines; transparent labels. Pain points: Harsh formulas; greenwashing. Signals: Repeats on core SKUs; review velocity; routine completion. Touchpoints: Routines → reviews → loyalty → affiliate recommendations.
Minimalist Pro (Suite/Studio) Goals: Retail add‑ons that clients love and re‑buy. Pain points: Inventory bloat; unclear margins. Signals: Attach rate, rebook rate, return rate. Touchpoints: ThriveSeat menus → retail bundles → CrownLytics recap.
Gift‑Giver Goals: Sets that feel premium and personal. Pain points: Shipping windows; returns clarity. Signals: Bundle uptake; on‑time delivery; NPS. Touchpoints: Gift collections → tracking → thank‑you offers.
Wholesale Boutique Owner Goals: Reliable supply; fair shipping; education assets. Pain points: MOQ ambiguity; slow onboarding. Signals: Sell‑through; reorder cadence; claim accuracy. Touchpoints: Wholesale portal → toolkit → seasonal calendars.
Creator‑Curator Goals: Authentic, high‑EPC guides and routines. Pain points: Weak proof; opaque attribution. Signals: CTR, EPC, audience growth. Touchpoints: Crown Affiliates links → CrownPulse proof → CrownLytics.
5) Scenarios (Jobs‑To‑Be‑Done Playbooks)
- “Build Your Routine” — Start with scalp‑safe washday; add leave‑in/oil; track results; review and share; earn via CrownRewards where enabled.
- “Pro Retail Attach” — Add two hero SKUs to ThriveSeat services; display routine cards; recap attach rate monthly in CrownLytics.
- “Gift Season Ready” — Curate bundles; publish on CrownThrive IO; schedule ThrivePush delivery countdowns; measure on‑time delivery and returns.
- “Wholesale Onboarding in 30 Minutes” — Apply, verify, place first order; understand flat‑rate shipping thresholds; schedule team education content.
- “Creator Capsule Drop” — Publish routine guide; embed performance links; layer AdLuxe Network buys; show live proof with CrownPulse; share results.
- “Returns & Care” — Initiate a return within the policy window; document condition; ship back; watch for refund confirmation.
6) Features and Product Pillars
- Categories: Haircare, skincare, wellness, premium coffee, empowering merch, digital courses, exclusive videos, and influencer campaigns.
- Safety Pledge: Ingredient‑conscious formulations and patch‑test guidance; cosmetic‑use disclaimer and irritation stop rules.
- Sustainability: Climate and ocean programs supported through purchases; publish precise impact claims and running tallies.
- Policies: Clear privacy, terms, shipping & returns, and FAQs; domestic + international shipping options where stated.
- Support: Help Center entries, AI answers, and 24/7 contact route; Collab Portal for escalations. Ecosystem connections: CrownThrive IO pages/QR; CrownLytics analytics; CrownPulse social proof; ThrivePush reminders; ThriveTickets events/pop‑ups; CrownRewards loyalty; Crown Affiliates/Ambassadors distribution; Kamora360 CRM; ThriveTools/OPT + SEO performance.
7) Pricing & Wholesale (Narrative Architecture)
- Retail: Prices posted per SKU; periodic bundles and seasonal promotions; shipping fees shown at checkout.
- Shipping windows: Orders typically process within 1–3 business days; domestic delivery 2–8 business days depending on method and destination; tracking provided.
- International: Select‑country routes may be available with extended delivery windows.
- Returns: Eligible returns accepted within the posted window; items must be unused, in original packaging, and resalable. Initiation requires order details and approval notes.
- Wholesale Program: Flat‑rate fee for small orders below a published threshold; larger orders vary by weight/zone; education resources provided for stockists. Pricing builder guidance: Publish worked examples (first routine; pro retail add‑on; wholesale starter), align with taxes/fees and carrier estimates, and document seasonal cutoffs.
8) Attribution, IP, and Licensing (CHLOM™)
- Brand IP: Melanin Magic™ owned by CrownThrive, LLC.
- Customer Content: You own reviews and media; the platform requires a license to display and measure.
- Creator Campaigns: Rights‑cleared assets with disclosure rules; co‑marketing governed by CHLOM™ License Exchange (LEX) with auditable logs.
- Labeling: Honest ingredient and usage claims; retain formulation documentation.
9) Data, Privacy, and Security
- Data: Accounts, orders, shipping details, returns, analytics, diagnostics.
- Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
- Access Controls: Role‑based permissions; least privilege.
- Compliance: Terms, Privacy, and Cookie preferences; incident response and breach notices.
- User Controls: Export/deletion on verified request; dispute handling.
10) Onboarding and Quick Start
Shoppers
- Create an account at the canonical URL; browse collections.
- Choose by need (moisture, growth, repair); read usage and safety notes; add to cart; checkout.
- Track your order; review and share your routine; join CrownRewards where available. Wholesale/Stockists
- Apply for wholesale; review MOQs and shipping thresholds.
- Place your first order; download retail education cards; plan a launch event. Creators
- Apply to Crown Affiliates or coordinate with Crown Ambassadors; request a creative kit.
- Publish a routine guide using CrownThrive IO; measure EPC and share results.
11) How‑Tos (Step‑By‑Step)
- Pick the right routine by hair/skin need.
- Read labels and patch‑test safely.
- Track orders and shipments; interpret tracking updates.
- Start a return with proper condition and proof.
- Prepare a wholesale order and set a re‑order cadence.
- Publish a creator routine with proof and disclosures.
- File a support ticket with timestamps, order ID, and photos.
12) Troubleshooting and FAQs
- “Where’s my order?” Review processing windows and the provided tracking link; contact support if outside the delivery window.
- “Are products right for my hair/skin?” See product pages and the safety pledge; perform a patch test; discontinue if irritation occurs.
- “International shipping?” Available to select countries; contact support for options and rates.
- “How do I return?” Initiate within the window; ensure items are unused and in original packaging; include order details.
- “Contact path?” Use the posted email/contact routes; include order number and photos when relevant.
- SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).
13) Case Study Pattern (for Publication)
- Title: Outcome + persona + timeframe.
- Snapshot: Routine type, region, channel mix.
- Challenge → Approach → Results: Repeat rate, refund rate, NPS, EPC (if creator).
- CrownThrive Stack: Melanin Magic + CrownLytics + CrownPulse + ThrivePush (+ others).
- Replication Steps: Routine, proof, follow‑ups, and measurement plan.
- Assets: Permissioned reviews, UGC, and photos.
14) Use Cases by Persona and Industry
- Beauty & Wellness: Daily routines, travel sets, post‑service retail.
- Education: Course kits and classroom demos via ThriveU.
- Retail & Boutique: Wholesale assortments and seasonal capsules.
- Creators & Media: Routine guides, roundups, and sample programs.
- Events: Pop‑ups and tour merch with ThriveTickets orchestration.
15) Metrics and KPI Framework
- North‑stars: Repeat purchase rate, routine completion, NPS.
- Operational: Processing time, on‑time delivery, refund rate, claim accuracy.
- Growth: Activation, four‑week retention, wholesale adoption, creator EPC.
- Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics; add CrownPulse visuals where helpful.
- Data dictionary: Define routine, attach rate, refund, EPC, on‑time delivery.
16) Community, Ambassadors, and Affiliates
- Crown Ambassadors: City capsules and creator collabs.
- Crown Affiliates: Performance rails for routine guides and roundups; disclosures required.
- Community Guidelines: Respect, authenticity, anti‑harassment; zero tolerance for deceptive claims.
- Rewards: CrownRewards earn/burn hooks for eligible actions and events.
17) Accessibility and Inclusion
- Baseline: Alt text, high‑contrast design, keyboard navigation; captions for media.
- Representation: Products and stories reflect our communities.
- Localization: Regional currency/date formats and shipping expectations.
- Accommodation: Contact path for accessible alternatives.
18) Sustainability, Social Good, and Impact
- Environmental: Support climate and ocean initiatives (CO₂ removal, tree planting, ocean plastic removal, kelp cultivation) and publish precise, verifiable claims.
- Social: Empowerment via representation, apprenticeships, and skills; ethical sourcing goals.
- Impact reporting: Central audits and public summaries where feasible.
19) Legal, Policy, and Compliance
- Policies: Terms of Use, Privacy Policy, Shipping & Returns, and FAQs govern participation and purchases.
- Cosmetic Use Disclaimer: Products intended for cosmetic purposes; patch‑test guidance; discontinue use if irritation occurs; consult professionals as needed.
- Advertising & Disclosures: Follow FTC and platform rules; honest claims only.
- Records: Logs, approvals, retention schedules; incident response and breach notices.
- Licensing: CHLOM™ fingerprint and audit trail for listings, media, and creator assets.
20) Roadmap and Changelog
- Themes: Stronger routines education, expanded assortments, richer creator kits, wholesale playbooks, and tighter shipping SLAs.
- Recent releases: Date‑stamped notes and impact.
- Deprecations/migrations: Timelines and guidance.
- Feedback loop: Intake and review cadence across Retail, Product, and Support.
21) Ecosystem Cross‑References (No Links)
FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • ThriveTools SEO • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.
22) SEO, Taxonomy, and Navigation (Narrative)
- Category: Help Center → Brand Masters.
- Tags: melanin‑rich beauty, haircare, skincare, wellness, sustainability, wholesale.
- Slug: /help/melanin-magic/master
- Meta title: “Melanin Magic — Master Guide | CrownThrive”.
- Meta description: “Mission, features, wholesale, how‑tos, and use cases for Melanin Magic across the CrownThrive ecosystem.”
23) Editorial Voice and Style
- Voice: Direct, strategic, culturally authentic, empowering.
- Structure: Short paragraphs and bullet lists; no tables.
- Claims: Specific and verifiable; avoid over‑promising; include safety guidance.
- Visuals: Representative imagery and simple diagrams where helpful.
- Consistency: Standard capitalization and terminology across Help Center.
24) Production Checklist (Ship‑Ready)
- Mission/vision/values finalized.
- Persona library validated.
- Scenarios documented with cross‑brand flows.
- Feature inventory and safety/claims verified.
- Pricing, shipping windows, and returns policy captured with examples.
- Wholesale details and thresholds documented.
- How‑tos drafted, tested, and time‑boxed.
- Troubleshooting and FAQs sourced from real issues.
- Case study scheduled or published.
- KPIs wired to CrownLytics; CrownPulse placements validated.
- Accessibility and localization review complete.
- Sustainability and attribution language added.
- Legal and CHLOM™ fingerprint verified.
- SEO meta and slug set; nav placement approved.
- Support/SLA tier mapping done.
- Changelog entry created and owner assigned.
End of master. Clone for how‑to subsections (e.g., “Pick a Routine by Need,” “Patch‑Test Safely,” “Track Orders & Windows,” “Start a Return,” “Wholesale Starter Order,” “Creator Capsule Guide,” “Monthly Retail Review in CrownLytics”).