Internal Use Only – CrownThrive LLC
Professional Education Guide for Salons, Barbers, Retailers, and Authorized Partners
Introduction
The Melanin Magic Product Knowledge Handbook is the official training and education resource for all wholesale partners, salons, barbershops, beauty supply retailers, ambassadors, educators, and internal CrownThrive teams. This guide delivers a complete breakdown of every core product, ingredient highlights, usage best practices, texture-based recommendations, service integration guidance, and cross-sell strategies. It is designed to support product mastery, enhance retail performance, and strengthen professional services.
This handbook is confidential and contains proprietary brand positioning, formulation insights, and internal ecosystem strategy. Do not share outside the CrownThrive ecosystem.
Brand Overview
Melanin Magic is the professional and retail haircare line crafted to support the beauty, strength, identity, and versatility of melanated hair. The brand serves a full spectrum of textures from straightened hair to wavy, curly, coily, and protective-style clients. Each formula is engineered for moisture balance, manageability, shine, and long term hair health.
Melanin Magic competes in the premium tier, aligned with brands such as Pattern Beauty, Mizani, Moroccanoil, Living Proof, TGIN, Oribe, and Mielle. Our positioning centers on:
• Moisture science designed for melanated hair • Clean, high performance ingredients • Salon-grade results at home and in-studio • Multi-texture compatibility • Protective styling support • Heat-care, color-care, and moisture-locking systems
Product Knowledge Library
Below is the master product education guide for each core Melanin Magic product, organized by category.
Shampoo & Condition Collection
Melanin Magic Daily Miracle Leave-In Conditioner
Category: Leave-In / Moisture / Strengthening
Product Purpose: A lightweight but powerful leave-in conditioner that strengthens, detangles, and revives hair daily. Ideal for moisture-hungry textures and protective styles.
Targets: All textures; especially curly, coily, damaged, color-treated, or heat-stressed hair.
Key Benefits: • Daily strengthening support • Detangles without weighing hair down • Restores moisture • Protects against breakage • Adds natural shine
Key Ingredients: • Biotin (B7) – supports healthy hair growth and strength • Panthenol (Pro-Vitamin B5) – moisture + elasticity • Wheat & Soy Amino Acids – support fullness and resilience • Pea Sprout Extract – improves strand vitality
Usage Instructions: After shampooing and conditioning, apply to damp hair. Comb through and style. Use daily or as needed.
Cross-Sell Strategy: Pairs with MeloMoist Shampoo and Conditioner; supports all styling products.
MeloMoist Shampoo
Category: Cleanser / Moisture / Daily Use
Product Purpose: A hydrating shampoo formulated specifically for melanated hair’s moisture needs, delivering clean, soft, balanced results.
Targets: Wavy, curly, and coily clients; dry or dehydrated textures.
Key Benefits: • Gently cleanses • Restores moisture balance • Enhances softness and manageability
Key Ingredients: • Aloe Vera – hydrates and soothes • Coconut Oil – fatty acids for moisture • Shea Butter – seals hydration • Panthenol – strengthens and conditions
Usage Instructions: Apply to wet hair, massage, rinse thoroughly.
Cross-Sell Strategy: Always recommend MeloMoist Conditioner afterward for full moisture routine.
MeloMoist Conditioner
Category: Moisture / Detangle / Repair
Product Purpose: A rich conditioner that deeply hydrates and detangles while enhancing manageability.
Targets: Dry, brittle, tangled, or chemically processed hair.
Key Benefits: • Deep hydration • Smooths and detangles • Softens and conditions
Key Ingredients: • Shea Butter – moisture retention • Coconut Oil – softness and slip • Aloe Vera – scalp soothing • Argan Oil – shine and nourishment
Usage Instructions: After shampooing, apply generous amount. Leave 2–10 minutes based on texture. Rinse thoroughly.
Cross-Sell Strategy: Pair with MeloMoist Shampoo and Daily Miracle for a full hydration regimen.
Purple Perfection Shampoo
Category: Tone Correction / Color-Care
Product Purpose: Neutralizes brassiness, maintains tone, and brightens blonde, highlighted, or color-treated hair.
Targets: Color-treated hair; highlighted textures; tone maintenance clients.
Key Benefits: • Corrects brass and yellow tones • Enhances color vibrancy • Cleanses without stripping
Usage Instructions: Use in place of shampoo 1–2 times monthly. Leave on 2–3 minutes.
Cross-Sell Strategy: Recommend Repair & Revive Treatment for post-color strengthening.
Repair & Revive Treatment
Category: Deep Treatment / Repair / Hydration
Product Purpose: A rich restorative treatment for damaged, stressed, or chemically treated hair.
Targets: Heat-damaged, color-treated, brittle, or excessively dry textures.
Key Benefits: • Strengthens damaged hair • Repairs signs of stress • Restores softness and shine
Usage Instructions: After shampooing, apply evenly. Leave 5–10 minutes. Rinse.
Cross-Sell Strategy: Bundle with MeloMoist Shampoo + Conditioner for clients with heavy damage.
Volume Boost Shampoo
Category: Volume / Lightweight Hydration
Product Purpose: Creates lift, body, and fullness without weighing hair down.
Targets: Fine, limp, or low-density hair.
Key Benefits: • Adds natural lift • Strengthens fine strands • Lightweight and non-greasy
Usage Instructions: Massage into wet hair. Rinse.
Cross-Sell Strategy: Recommend Volume Boost Conditioner + Amplify Foam for service bundles.
Volume Boost Conditioner
Category: Lightweight Moisture / Body / Strength
Product Purpose: Softens hair while supporting volume and bounce.
Targets: Fine or wavy textures needing both moisture and airiness.
Key Benefits: • Lightweight conditioning • Improves movement and softness • Enhances fullness
Usage Instructions: Apply mid-lengths to ends. Leave 3–5 minutes.
Cross-Sell Strategy: Perfect entry product for salons serving mixed-texture clientele.
Hair Care Repair & Treat Collection
MeloMoist Hair Elixir
Category: Oil / Shine / Protection
Product Purpose: A luxurious hair oil for shine, frizz control, nourishment, and heat protection.
Targets: Curly and coily hair; clients needing moisture with shine.
Key Benefits: • Boosts shine • Controls frizz • Protects during heat styling • Softens and smooths
Key Ingredients: • Hemp Seed Protein – moisture and resilience • Amethyst Oil – shine + heat protection
Usage Instructions: Apply to damp or dry hair. Use sparingly for fine textures.
Cross-Sell Strategy: Recommend with Daily Miracle as a two-step moisture system.
Style & Go Styling Collection
Amplify Foam
Purpose: Volume + lift styling foam Benefits: Adds body, enhances wave patterns, ideal for blowouts and rollers.
Crown Control Pomade
Purpose: Strong hold edge + detail styling Benefits: Perfect for barbers, braiders, and edge detail clients.
Flex Paste
Purpose: Medium hold texture paste Benefits: Defines curls and coils; excellent for sculpting.
Glow & Go Shine Spray
Purpose: High-shine finishing spray Benefits: Adds gloss, smoothes flyaways, finishing touch for all styles.
Lock It! Hairspray
Purpose: Strong hold hairspray Benefits: Secures styles, humidity resistance, no flaking.
Resilient Blow Dry Cream
Purpose: Heat-protective blowout cream Benefits: Protects from heat, adds smoothness, enhances manageability.
VersaStyler Cream
Purpose: Multi-benefit styling cream Benefits: Ideal for braid-outs, twist-outs, sleek looks, and natural definition.
Texture Based Recommendation Guide
Straight Hair
• Volume Boost Shampoo and Conditioner • Resilient Blow Dry Cream • Glow & Go Shine Spray
Wavy Hair
• MeloMoist Shampoo + Conditioner • Amplify Foam • VersaStyler Cream
Curly Hair
• MeloMoist system • Daily Miracle • Flex Paste + VersaStyler
Coily Hair
• Repair & Revive + MeloMoist • Hair Elixir • Crown Control Pomade
Protective Styles
• Daily Miracle • Hair Elixir • Glow & Go Shine Spray
Retail + Service Integration
Suggested Service Menu Upgrades
• Hydration Ritual: MeloMoist Shampoo + Conditioner + Daily Miracle • Repair Reset: Repair & Revive Treatment + Blow Dry Cream • Shine Finish: Hair Elixir + Shine Spray
Retail Upsell Path
- Cleanse
- Condition
- Treat
- Style
- Finish
Bundles increase customer spend by up to thirty five percent.
Cross-Category Recommendations
• Pair treatments with styling for complete rituals • Promote gallon and liter sizes to salons for backbar use • Offer samples for retail trial • Use finishing sprays and oils for styling upsells
Closing Notes
This handbook serves as the internal master reference for all Melanin Magic educational and wholesale operations. All content is confidential and proprietary.
For additional training or support, contact: [email protected]