Internal Document • CrownThrive LLC • Melanin Magic Division
Strictly Confidential. Not for clients, salons, or public distribution. Contains proprietary training, product mapping, gallon-to-retail math, and profit engineering frameworks.
1. Purpose of This Guide
This guide is engineered for internal CrownThrive staff and authorized ecosystem managers only. It is not meant to be shared outside the CrownThrive ecosystem. The goal is to build a universal internal reference for:
• Professional service protocols using Melanin Magic products • Cost engineering for stylists, barbers, estheticians, and wholesalers • Gallon, liter, and retail-size conversions • Service menu structuring for partner salons • Backbar-to-retail monetization strategy • Repurchase cadence modeling • Profit stacking for salon owners and educators • B2B relationship architecture across CrownThrive platforms
This guide supports internal onboarding for CrownThrive personnel, wholesale support teams, Melanin Magic sales coordinators, and the Collab Portal operations teams.
2. Product Classification Framework
Every Melanin Magic product sits in one of four operational categories:
A. Shampoo & Condition
Backbar, cleansing, moisture, toning, volume-building.
Includes: • MeloMoist Shampoo • MeloMoist Conditioner • Volume Boost Shampoo • Volume Boost Conditioner • Purple Perfection Shampoo • Melanin Magic Daily Miracle
B. Repair & Treat
These products anchor restorative services.
Includes: • Repair & Revive Treatment • Melanin Magic Daily Miracle (dual category) • MeloMoist Hair Elixir
C. Style & Go (Professional)
Performance-based finishing products.
Includes: • Amplify Foam • Crown Control Pomade • Flex Paste • Glow & Go Shine Spray • Lock It! Hairspray • Resilient Blow Dry Cream • VersaStyler Cream
D. Samples / Minis (2 oz) – A Strategic Tool
Internal instruction: Samples should not be sold below retail MSRP. They exist to:
• Increase first-time adoption • Boost salon retail onboarding • Seed influencers and local stylists • Lead to full-size conversions
3. Backbar Cost Engineering (The Real Math)
This is internal-only intelligence that shows salons how powerful our margins are.
Retail Sizes (8 oz)
• Avg COG: 3.50 – 4.80 • Wholesale price: 17.49 – 20.99 • MSRP: 28.99 – 34.99
Salon Margin Example: Retail at 34.99, purchased at 18.59 = 16.40 profit per bottle.
Across a typical 18-unit case: 16.40 × 18 = 295.20 profit.
Liter Sizes (33.8 oz)
• Avg COG: 9 – 11 • Wholesale: 37.98 – 109.98 (depending on formula) • MSRP: 80 – 200 (typical industry range)
Gallons (128 oz)
• Avg COG: 20.50 – 119.00 • Wholesale: 75.00 – 119.00 (depends on product) • Suggested salon use: Backbar only
Gallon Yield
1 gallon = 16 retail bottles (8 oz each)
Example: Buy a gallon for 75.00 Equivalent cost per 8 oz = 4.69 per bottle Sell full-size at 34.99 = 30.30 profit per retail-equivalent unit.
Full gallon yield profit: 30.30 × 16 = 484.80 per gallon
4. CrownThrive Professional Service Protocols
Hydration & Detangling Protocol (Core)
Recommended for: natural hair, protective style prep, wash days.
• Cleanse with MeloMoist Shampoo • Condition with MeloMoist Conditioner • Apply Daily Miracle as a leave-in • Layer MeloMoist Hair Elixir
Result: Hydrated hair with improved slip and moisture retention.
Volume Boost Blowout Protocol
• Cleanse with Volume Boost Shampoo • Condition with Volume Boost Conditioner • Apply Resilient Blow Dry Cream • Finish with Glow & Go Shine Spray
Curl Definition & Styling Protocol
• Use Amplify Foam for lightweight hold • Flex Paste for sculpting edges and coils • VersaStyler Cream for twist-outs and braid-outs
Color-Protecting / Toning Protocol
• Purple Perfection Shampoo (first cleanse) • MeloMoist Conditioner • Daily Miracle (leave-in)
5. Retail Attachments (Mandatory Internal Process)
Every professional service should attach 2 to 3 retail items.
Internal Rule: "Every Service = Retail Solution"
If someone got:
• A blowout → They should leave with Blow Dry Cream or Glow & Go. • A wash-and-style → They should leave with Daily Miracle. • A hydration treatment → They should leave with Elixir + Conditioner.
This rule is key to authorized retailer profitability.
6. Professional Menu Templates (For Authorized Retailers)
We provide salons with a templated menu system:
Core Services
• Hydration Treatment • Melanin Magic Signature Wash & Style • Volume Boost Blowout • Curl Definition Express • Moisture Repair Mask Service
Add-Ons
• Shine Enhancement (Glow & Go) • Repair & Revive Add-In • Purple Toning Add-On
7. Repurchase Cadence Engineering
Average Consumer Uses:
• Shampoo: every 4 to 6 weeks • Conditioner: every 4 weeks • Leave-in / Elixir: every 3 weeks • Styling creams: every 3 to 4 weeks • Hairspray and shine products: ongoing
Authorized retailers get predictable revenue from:
36 – 48 retail units per client per year.
8. Internal B2B Archetypes
A. Salons
Want reliability, high performance, and margins.
B. Barbers
Simpler catalog. Push styling + shine + conditioning.
C. Beauty Supply Stores
Buy in high volume. Want strong inventory turnover.
D. Independent Stylists
Focus on backbar + small retail attachment.
E. Educators
Buy gallons + minis for classes.
This guide aligns messaging for each group.
9. Authorized Retailer Protection (Internal Enforcement)
• No retailer may undercut MSRP. • Violation: temporary suspension, then removal. • CrownThrive monitors online listings monthly via CrownPulse.
10. Internal Profit Stacking Strategy
This section is highly confidential.
Revenue Channels:
• Wholesale margins • Reorders • Seasonal bundles • Crown Affiliates promoting salons • Crown Ambassadors (30 percent max payout)
Our pricing structure ensures:
Minimum 40 percent net profit for CrownThrive while enabling salons to hit:
45 – 55 percent margins on retail.
11. Cross-Ecosystem Integration
Melanin Magic connects to:
• CrownThrive.com (ecosystem HQ) • Crown Affiliates • Crown Ambassadors • FindCliques (local discovery) • ThrivePush (notifications) • CrownPulse (reviews + social proof) • Melanated Voices TV (creator amplification)
All B2B partners expand through CrownThrive’s ecosystem flywheel.
12. Final Note
This guide evolves as CrownThrive expands. All updates should be reviewed quarterly by:
• CrownThrive LLC • Melanin Magic Product Team • Collab Portal Operational Lead
End of Internal Usage Guide.