CrownThrive Hybrid Incubator — Program Handbook & Playbooks (v1.1)

Operating Principle: One Seat, Multiple Industries. Build once, monetize everywhere across the CrownThrive ecosystem.

Ecosystem Alignment: FindCliques • NFTCliques • ChainCliques • CrownThrive IO • CrownLytics • CrownPulse • ThrivePush • ThriveGather • ThrivePeer • ThriveTickets • Thrive AI Studio • ThriveTools / ThriveOpt • Kamora360 • Collab Portal • CrownRewards • CrownFluence • Crown Ambassadors • AdLuxe Network • Go-Flipbooks • CrownThriveU • Locticians • ThriveSeat • Locticians TV • The Mane Experience • XENthrive • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • The TAME Gallery • The Artful Mane Gallery • Wearable Art • ThriveStudio • CHLOM (ACE • ADE • CHM • CLOM • LEX • DLA).

Purpose of this Handbook: Provide the definitive set of playbooks, sprint programs, launchpads, checklists, scorecards, governance policies, and exit pathways to take founders from intake → traction → launch → scale → graduation → exit.

0) Table of Contents

  1. Program Architecture & Tracks
  2. Cohort Types & Operating Cadence
  3. 12-Week Core Sprint Program (by week)
  4. Fast-Track (4-Week) & Deep-Tech (24-Week) Variants
  5. Playbook Library (Strategy, Growth, Product, Ops, Data, Compliance/CHLOM, Sustainability, Media/IP, Community, Rev-Share & Wholesale)
  6. Scorecards, Rubrics & Gates (Advancement Criteria)
  7. Launch Readiness, Data Room & Investor Week
  8. Graduation Paths & Exit Options
  9. Governance, Risk & Policy Stack (Executive Council + Committees)
  10. Operating OS (Tools, Rituals, Artifacts, Automations)
  11. Admissions, Triage & Onboarding Flows
  12. KPI Trees, Dashboards & Analytics Specs (CrownLytics)
  13. ADE Split Recipes & License Maps (CHLOM)
  14. Sustainability Hooks (EcoDrive, Stripe Climate)
  15. Standard SOPs, Templates & Checklists
  16. Partner Tiers, Credits & Perks
  17. Program Economics & Pricing (Incubator tiers)
  18. Wholesale & Retail Enablement (Melanin Magic, XENthrive)
  19. Media & Syndication (ThriveStudio, MVP/Melanated Voices TV, Locticians TV)
  20. Marketplace & Publisher Monetization (AdLuxe Network)
  21. Community Engine (ThriveGather/ThrivePeer)
  22. Local Services Acceleration (Locticians + ThriveSeat)
  23. Creator & IP Packaging (Go-Flipbooks + CrownThriveU)
  24. Appendix A–K: Forms, Schemas, Play Mats, and Sample Assets

1) Program Architecture & Tracks

Launchpads (choose one primary, add cross-tracks as leverage):

  1. Creator & Media Launchpad — ThriveStudio • MVP/Melanated Voices TV • Go-Flipbooks • CrownThriveU • CrownFluence
  2. Beauty & Wellness Pro Launchpad — Locticians • ThriveSeat • XENthrive • Melanin Magic • CrownRewards
  3. CPG & E‑Commerce Launchpad — XENthrive • Melanin Magic • AdLuxe • CrownAffiliates • Crown Ambassadors
  4. SaaS & AI Launchpad — Thrive AI Studio • CrownThrive IO • ThriveTools/ThriveOpt • CrownPulse/ThrivePush
  5. Web3 & Licensing Launchpad — ChainCliques • NFTCliques • CHLOM (ACE/ADE/CHM/CLOM/LEX/DLA)
  6. Marketplace/Publisher Launchpad — AdLuxe Network • CrownFluence • FindCliques/ChainCliques

Cross-Ecosystem Levers (available to all tracks): Kamora360 (ops), Collab Portal (briefs/NDAs/milestones), CrownLytics (analytics), CrownPulse (social proof), ThrivePush (engagement), CrownRewards (loyalty), ThriveTickets (events), ThriveGather/ThrivePeer (community), Go-Flipbooks (sales assets), ThriveStudio (production), Crown Ambassadors/Affiliates (distribution).

2) Cohort Types & Operating Cadence

Cohort Types

  • Standard (12 weeks): Default journey for most ventures.
  • Fast-Track (4 weeks): Experienced operators with validated demand; focus on GTM lift + investor readiness.
  • Deep-Tech (24 weeks): AI/SaaS/Web3 with novel IP; heavier CHLOM, security, and compliance tracks.

Cadence

  • Weekly: Stand-up (30m), KPI review (30m), working clinic (60m), office hours (90m), peer retro (30m).
  • Bi-weekly: Growth review (pipeline + experiments).
  • Monthly: Board-style checkpoint with Executive Council + Committees; gate scoring.
  • Always-On: Collab Portal (tickets, milestones), Kamora360 (SOPs), CrownLytics dashboards.

Rituals

  • Demo Looms, Evidence Logs, Builder Diaries, Win Wall, Red Flag Radar, Experiment Graveyard.

3) 12-Week Core Sprint Program (by week)

Each week includes: Objectives → Deliverables → Proof (evidence) → Tools → Risks → Review.

W0: Orientation & Readiness

  • Objectives: Define ICP, value prop, risk register, and tool stack.
  • Deliverables: Operating memo; KPI tree; Access to CrownLytics, CrownPulse, ThrivePush, Kamora360.
  • Proof: ICP matrix; narrative one-pager; metric baseline.
  • Tools: Collab Portal, Kamora360, CrownThrive IO.

W1: Customer Discovery

  • Objectives: Validate pains/willingness-to-pay.
  • Deliverables: 10–20 interviews, insights grid, demand hypotheses.
  • Proof: Signed statements, pre-orders/intents, price sensitivity.
  • Risks: Confirmation bias; overfitting.

W2: Offer & Monetization

  • Objectives: Package tiers, pricing tests, affiliate/ambassador rails.
  • Deliverables: 3-tier offers, bundles, subscription and wholesale logic.
  • Proof: Test sales; conversion deltas; early LTV signals.
  • Tools: CrownAffiliates, Crown Ambassadors, ADE (program splits).

W3: Brand, Narrative & Media

  • Objectives: Message-market fit; brand kit; 3 hero assets.
  • Deliverables: Messaging matrix; visual system; 3 produced assets via ThriveStudio; flipbook deck.
  • Proof: Hook-rate lift; creator partnerships; AdLuxe creative QA.

W4: MVP/Prototype

  • Objectives: MVP live (product/service).
  • Deliverables: No-code MVP (ThriveTools/ThriveOpt • CrownThrive IO); service-MVP via ThriveSeat; e‑com via XENthrive.
  • Proof: Functional scope, onboarding flow, QA proof.

W5: GTM Experiments

  • Objectives: 3–5 loops in market.
  • Deliverables: Paid tests via AdLuxe; directory seeding on FindCliques/ChainCliques/NFTCliques; CrownPulse social proof.
  • Proof: CAC under target on ≥2 channels; referral lift.

W6: Data & Analytics

  • Objectives: Dashboards + A/B ops.
  • Deliverables: KPI tree wired in CrownLytics; guardrails; test registry.
  • Proof: Weekly deltas; experiment velocity.

W7: Compliance & CHLOM

  • Objectives: Licensing, rights, royalties automated.
  • Deliverables: License map; ADE split file; SBT/DID plan; contracts.
  • Proof: Attestations; programmable payouts; policy acceptance logs.

W8: Community & Loyalty

  • Objectives: Set up rituals, loyalty tiers, rewards.
  • Deliverables: ThriveGather/ThrivePeer plan; CrownRewards perks; engagement calendar.
  • Proof: Retention > target; DAU/WAU lifts; NPS baseline.

W9: Ops & Finance

  • Objectives: SOPs, SLAs, unit economics.
  • Deliverables: Kamora360 SOP pack; CAC:LTV model; fulfillment/returns flow.
  • Proof: Contribution margin positive (or trending), cycle-time cuts.

W10: Sustainability & Impact

  • Objectives: EcoDrive/Stripe Climate hooks live; impact KPIs.
  • Deliverables: Impact statement; verification links; badge display standards.
  • Proof: Impact badges on PDP/Landing pages; audited numbers.

W11–12: Launch Readiness & Investor Week

  • Objectives: Data room & pitch stack; go-live orchestration.
  • Deliverables: One-pager; deck; FAQ; terms; AdLuxe launch plan; publisher/wholesale packs.
  • Proof: Live revenue; pipeline; committed partners; investor meetings.

4) Sprint Variants

Fast-Track (4 Weeks)

  • W1: Offer + Pricing; W2: GTM + Creatives; W3: Data Room + Compliance; W4: Launch + Investor Day.

Deep-Tech (24 Weeks)

  • Adds security reviews, CHLOM testnets, zero-knowledge attestations, SDK docs, and early adopter pilots; 3 graded checkpoints.

5) Playbook Library (Deep-Dive)

5.1 Strategy & Market

  • ICP Ladder: TAM/SAM/SOM templates; pain-chain mapping; jobs-to-be-done survey kit.
  • Category Design: enemy/point-of-view, lightning strike calendar, narrative arcs for media.
  • Pricing: dynamic, cohort-based, founder-Friendly bundles; anchor + decoy; wholesale margin guardrails.
  • Partner Channels: Ambassadors vs. Affiliates vs. Fluence; co-marketing SOWs; AdLuxe publishers.

5.2 Growth & Distribution

  • Growth Loops: referral → content → community → product; play mats for each with setup in CrownPulse/ThrivePush.
  • Paid Media via AdLuxe: creative spec; pacing; frequency caps; lift tests; brand safety.
  • SEO: local (Locticians, service pros), programmatic (city/category pages), topic authority clusters.
  • Social Commerce: live shopping, UGC incentives, laddered rewards via CrownRewards.

5.3 Product & Service Ops

  • Service-MVP via ThriveSeat: booking flows, no-shows, dynamic pricing, upsell with retail bundles.
  • CPG Ops: COGS control; QA; subscription packaging; 3PL SLAs; returns and warranty SOPs.
  • SaaS: onboarding, activation milestones, usage thresholds, support playbooks.

5.4 Data & Experimentation

  • KPI Trees: North Star + input metrics per track.
  • A/B Ops: hypothesis sheet, power checks, test registry, stop/ship rules.
  • Cohorts: retention curves, churn forensics, resurrection campaigns.

5.5 Compliance & CHLOM (ACE • ADE • CHM • CLOM • LEX • DLA)

  • License Taxonomy: content, brand, code, distribution, geography, duration, exclusivity.
  • ADE Recipes: creator collab, franchise overrides, wholesale tiers, syndication, SaaS revenue shares.
  • Identity & Attestations: DID/SBT plan, policy acceptance proofs, audit trails.
  • Governance: DLA roles, vote procedures, dispute resolution lanes.

5.6 Sustainability & Social Good

  • EcoDrive/Stripe Climate standard placements; claims validation; reporting cadence.
  • Impact KPIs: trees planted, ocean plastic removed, kelp cultivated; narrative templates.

5.7 Media & IP Packaging

  • ThriveStudio pipelines (pre → prod → post); asset vaulting; Go-Flipbooks for catalogs & decks.
  • MVP/Melanated Voices TV & Locticians TV: syndication terms, ad inventory mapping via AdLuxe.

5.8 Community Engine

  • ThriveGather/ThrivePeer: roles, rituals, badges, moderation, AMA calendar.
  • Reputation & Rewards: streaks, quests, laddered perks with CrownRewards.

5.9 Rev-Share, Wholesale & Publisher Monetization

  • Crown Affiliates & Ambassadors: recruitment, enablement kits, payout schedules.
  • Wholesale: line sheets, MOQs, seasonal promos, retailer onboarding.
  • AdLuxe: inventory zones, premium placement packages, rate cards, compliance.

6) Scorecards, Rubrics & Gates

Eight Gates (100 pts total; ≥80 to advance):

  1. Problem–Solution Proof (12)
  2. Offer & Pricing (12)
  3. MVP Quality (12)
  4. GTM Evidence (14)
  5. Data & Ops (12)
  6. Compliance/CHLOM (12)
  7. Community & Loyalty (12)
  8. Sustainability & Brand (14)

Per-Gate Rubrics: Detailed criteria with scoring bands (Insufficient / Emerging / Target / Exemplary), evidence types, and remediation sprints.

7) Launch Readiness, Data Room & Investor Week

Investor Pack: Narrative 1-pager, 12-slide deck, KPI dashboard, cohort summaries, traction timeline, risk register, CHLOM license map, ADE splits, IP list, compliance attestations, unit economics, fundraising terms.

Launch Plan: AdLuxe paid mix, creator partnerships (CrownFluence), directory boosts (FindCliques/ChainCliques), affiliate ramps, event via ThriveTickets, loyalty offers.

8) Graduation Paths & Exit Options

  • Profitability Track: 3 months positive contribution margin; retention thresholds.
  • Capital Track: data room + soft-circled commitments or ThriveFund award.
  • Distribution Track: wholesale/retail or media syndication signed.
  • License Track: CHLOM licensing and ADE royalties ≥ target.
  • Franchise/Physical Track: Melanin Magic Suites blueprint verified.

Exits/Scale: Internal roll-up; external acquisition; RBF; franchise scale; IP licensing & media syndication.

9) Governance, Risk & Policy Stack

  • Structures: Executive Council; Executive, Advisory, Membership & Ethics Committees.
  • Reviews: Week 4/8/12 checkpoints; pass/remediate rules; removal clauses; dispute resolution.
  • Policy Artifacts: code of conduct, brand safety, content standards, ad policies, privacy & data handling.

10) Operating OS (Tools, Rituals, Artifacts, Automations)

  • Tools: Collab Portal (briefs/milestones), Kamora360 (SOPs/SLAs), CrownLytics (dashboards), CrownPulse (social proof), ThrivePush (nudges), CrownRewards (loyalty), ThriveTickets (events).
  • Artifacts: Weekly KPI snapshot; experiment logs; retro notes; SOP updates; asset library (Go-Flipbooks).
  • Automations: onboarding sequences; score auto-updates; risk alerts; affiliate payouts via ADE.

11) Admissions, Triage & Onboarding Flows

  • Readiness Quiz: problem clarity, time capacity, capital, risk flags.
  • Intake: ICP, goals, constraints, compliance landscape, required licenses.
  • Onboarding: tool provisioning; calendar; KPI baselines; cohort placement; mentor matching.

12) KPI Trees, Dashboards & Analytics (CrownLytics)

  • Creator/Media: views→subs→sponsors→RPM; watch-time; retention.
  • Service Pros: bookings→attendance→repeats; CAC by channel; upsell rate.
  • CPG/DTC: AOV, CVR, CAC:LTV, churn, subscription mix; wholesale sell-in/out.
  • SaaS/AI: activation, WAU/MAU, expansion, GRR/NRR, payback.
  • Marketplace/Publisher: fill rate, eCPM, ARPU, premium share, advertiser churn.
  • Dashboards: cohort tables; experiment registry; funnel plots; impact metrics.

13) ADE Split Recipes & License Maps (CHLOM)

  • Recipes: Creator Collab 70/20/10; Franchise 65/20/10/5; Wholesale 60/15/15/10; Syndication 50/30/20; SaaS Revenue Share 85/10/5.
  • License Map: asset type, scope, geography, exclusivity, duration, renewal, sublicensing; attestations & ZK proofs.
  • Payouts: programmable streaming; audit-ready logs; dispute flows via DLA.

14) Sustainability Hooks

  • Placements: PDP badges, cart page, email footers, investor pack slide.
  • Verification: EcoDrive dashboard; Stripe Climate share link; quarterly report template.
  • Narratives: campaign spotlights (trees, ocean plastic, kelp) with quantified impact.

15) Standard SOPs, Templates & Checklists

  • SOPs: onboarding, support, refunds, returns, content QA, ad approvals, brand safety, data retention, incident response.
  • Templates: one-pager, deck, media kit, outreach, SOWs, SLAs, creator briefs, retailer contracts, CHLOM license terms.
  • Checklists: launch, compliance, data room, storefront QA, booking ops, wholesale.

16) Partner Tiers, Credits & Perks

  • Tiers: Build • Launch • Scale • Enterprise.
  • Perks: AdLuxe credits; CrownFluence creator credits; ThriveStudio hours; directory features; evaluation tooling; VIP support.

17) Program Economics & Pricing

  • Transparent fee tiers; revenue-share options via ADE; grant-style stipends via ThriveFund; performance bonuses for exemplary gate scores.

18) Wholesale & Retail Enablement

  • Melanin Magic & XENthrive: line sheets, MOQs, seasonal drops, bundles, B2B onboarding, distributor agreements, merchandising playbooks.

19) Media & Syndication

  • MVP/Melanated Voices TV, Locticians TV: programming slots, ad rules, brand safety, creator revenue splits; promo kits; trailer specs.

20) Marketplace & Publisher Monetization (AdLuxe)

  • Inventory: web / app / OTT; sizes & formats; premium packages; rate cards.
  • Compliance: creative QA, prohibited categories, dispute & appeals.
  • Analytics: placement performance; frequency; lift; optimization.

21) Community Engine (ThriveGather/ThrivePeer)

  • Rituals: weekly AMAs, challenges, spotlights; Badges: contributor, mentor, finisher; Moderation: rules, escalation ladder, restorative actions.

22) Local Services Acceleration (Locticians + ThriveSeat)

  • Playbooks: city-page SEO, partnerships, membership bundles, retail add-ons, cancellation/no-show economics, dynamic pricing.
  • ThriveSeat: calendar hygiene, reminders, deposits, tipping, review loops.

23) Creator & IP Packaging (Go-Flipbooks + CrownThriveU)

  • Outputs: course outlines, syndication packets, sponsor kits, flipbook catalogs, licensing one-sheets, distribution terms.

24) Appendix A–K (Samples)

A. Gate Scorecard (detailed bands) B. Intake & Readiness Forms C. Weekly KPI Snapshot Template D. Experiment Registry Sheet E. Data Room Checklist F. ADE Split File (CSV schema) G. License Map Template H. Sustainability Statement I. SOP Pack Index J. Media Kit Outline K. Investor FAQ

Appendix F: ADE Split File (CSV Schema)

entity_id,entity_role,asset_id,license_scope,split_percent,payout_freq,lockup_days,vesting,notes

Appendix G: License Map (Fields)

  • Asset ID, Owner, Licensee(s), Rights Granted, Geography, Exclusivity, Start/End, Renewal, Sublicense, Fees/Royalties, Compliance Attestations.

Appendix C: Weekly KPI Snapshot (Fields)

  • North Star; Input KPIs; Experiment count; Wins/Losses; Risks; Next week focus; Ask.

Working Calendars

Standard (12W) Launch Calendar (sample highlights):

  • W1: interviews + narrative draft
  • W2: pricing & landing test
  • W3: creative production
  • W4: MVP live
  • W5: ads + directories
  • W6: dashboards + tests
  • W7: CHLOM + ADE
  • W8: community + loyalty
  • W9: SOPs + finance
  • W10: impact hooks
  • W11–12: launch + investor week

Deep-Tech Add-Ons: threat modeling, privacy reviews, ZK attestations, SDK docs, pilot MOUs, audit prep.

Glossary (Selected)

  • ACE: Adaptive Compliance Engine for rule mapping, risk scoring, anomaly detection.
  • ADE: Attribution & Distribution Engine for programmable splits & royalties.
  • CHM/CLOM: Tokens for fees/staking and governance/alignment respectively.
  • LEX: License Exchange; DLA: Decentralized Licensing Authority.
  • DID/SBT: Identity primitives for attestations and non-transferable credentials.

Final Notes This handbook is the living source of truth for the CrownThrive hybrid incubator. All programs, scorecards, and playbooks must align with CrownThrive’s mission to drive impact, build legacy, and empower communities through bold strategies, cultural authenticity, and sustainable business models.

Was this article helpful?

CrownThrive Hybrid Incubator — Program Handbook & Playbooks (v1.0)