White-Glove Sponsor Activation Workflow (For CrownThrive Staff)

1. Purpose of White-Glove Sponsorship

Unlike members who self-manage access, sponsors receive end-to-end handling by CrownThrive staff. This model ensures:

  • Professional delivery with no cut to sponsors.
  • Consistent branding and activation quality.
  • Reliable analytics and follow-up reporting.

2. Sponsor Package Types

Sponsored Booths (3–7 seats)

  • Small-format, interactive sponsor pods.
  • Ideal for demos, 1:1 or small group networking.

Sponsored Stages (120+ seats)

  • Mid-to-large format branded auditoriums.
  • Used for panels, launches, or global sponsor showcases.

Sponsored Global Auditoriums (602 seats)

  • Large-scale anchor activations for global sponsors.
  • Managed with staff moderators, branding assets, and dedicated CTAs.

3. Pre-Event Workflow

Step 1: Intake

  • Confirm sponsor tier and purchased package.
  • Collect logos, banners, background assets.
  • Receive CTAs (e.g., shop links, forms).

Step 2: Setup

  • Build room in ThriveGather with branded assets.
  • Assign to relevant workspace + subdomain (e.g., beauty.crownthrive.com/brandexpo).
  • Test all embeds: CTA buttons, forms, links.

Step 3: Dry Run

  • Run sponsor rehearsal.
  • Confirm moderators assigned.
  • Validate mic/cam, recording, and CTAs.

4. Live Event Workflow

Moderation

  • Admit attendees by membership tier (VIP > Pro > Community).
  • Spotlight sponsor speakers.
  • Manage Q&A flow and session timing.

Sponsor Experience

  • Display logos on screen.
  • Trigger CTAs at key moments (e.g., during product reveal).
  • Capture live feedback via chat and forms.

Technical Management

  • Monitor audio/video quality.
  • Handle breakout assignments if sponsor has multiple booths.

5. Post-Event Workflow

Step 1: Analytics Delivery

  • Compile attendance, engagement, CTA metrics.
  • Compare results to sponsor KPIs.
  • Deliver report (PDF + Excel) within 7 days.

Step 2: Asset Delivery

  • Provide recording links.
  • Deliver chat transcripts if relevant.

Step 3: Upsell Opportunities

  • Suggest multi-event or multi-workspace packages.
  • Highlight regions or workspaces with highest ROI.

6. Roles & Responsibilities

  • Sponsor Success Manager: Coordinates intake and setup.
  • Moderator: Manages live event execution.
  • Analytics Lead: Delivers post-event reports.
  • Admin: Manages subdomain routing and branding consistency.

7. Use Cases by Workspace

  • Art & Retail: Sponsored gallery with “Shop Now” CTA.
  • Beauty & Wellness: Product demo booth with embedded form.
  • Blockchain/Web3: Token launch on Sponsored Stage.
  • Culture & Media: Film panel with sponsor lead capture.
  • Education & Training: Knowledge Stage for edtech sponsors.
  • Networking & Community: Investor showcase with global reach.
  • Advertising & Sponsorship: Full funnel with branded global auditorium.

8. ThriveGather Advantage

White-glove sponsorship is a differentiator:

  • Sponsors focus on content while CrownThrive handles execution.
  • Guarantees consistent delivery across 7 workspaces.
  • Builds trust and long-term sponsor relationships.

This model ensures sponsors view ThriveGather not just as a platform, but as a partner in ROI and brand growth.

Was this article helpful?

What is ThriveGather? (For All Members)