1. Purpose of White-Glove Sponsorship
Unlike members who self-manage access, sponsors receive end-to-end handling by CrownThrive staff. This model ensures:
- Professional delivery with no cut to sponsors.
- Consistent branding and activation quality.
- Reliable analytics and follow-up reporting.
2. Sponsor Package Types
Sponsored Booths (3–7 seats)
- Small-format, interactive sponsor pods.
- Ideal for demos, 1:1 or small group networking.
Sponsored Stages (120+ seats)
- Mid-to-large format branded auditoriums.
- Used for panels, launches, or global sponsor showcases.
Sponsored Global Auditoriums (602 seats)
- Large-scale anchor activations for global sponsors.
- Managed with staff moderators, branding assets, and dedicated CTAs.
3. Pre-Event Workflow
Step 1: Intake
- Confirm sponsor tier and purchased package.
- Collect logos, banners, background assets.
- Receive CTAs (e.g., shop links, forms).
Step 2: Setup
- Build room in ThriveGather with branded assets.
- Assign to relevant workspace + subdomain (e.g., beauty.crownthrive.com/brandexpo).
- Test all embeds: CTA buttons, forms, links.
Step 3: Dry Run
- Run sponsor rehearsal.
- Confirm moderators assigned.
- Validate mic/cam, recording, and CTAs.
4. Live Event Workflow
Moderation
- Admit attendees by membership tier (VIP > Pro > Community).
- Spotlight sponsor speakers.
- Manage Q&A flow and session timing.
Sponsor Experience
- Display logos on screen.
- Trigger CTAs at key moments (e.g., during product reveal).
- Capture live feedback via chat and forms.
Technical Management
- Monitor audio/video quality.
- Handle breakout assignments if sponsor has multiple booths.
5. Post-Event Workflow
Step 1: Analytics Delivery
- Compile attendance, engagement, CTA metrics.
- Compare results to sponsor KPIs.
- Deliver report (PDF + Excel) within 7 days.
Step 2: Asset Delivery
- Provide recording links.
- Deliver chat transcripts if relevant.
Step 3: Upsell Opportunities
- Suggest multi-event or multi-workspace packages.
- Highlight regions or workspaces with highest ROI.
6. Roles & Responsibilities
- Sponsor Success Manager: Coordinates intake and setup.
- Moderator: Manages live event execution.
- Analytics Lead: Delivers post-event reports.
- Admin: Manages subdomain routing and branding consistency.
7. Use Cases by Workspace
- Art & Retail: Sponsored gallery with “Shop Now” CTA.
- Beauty & Wellness: Product demo booth with embedded form.
- Blockchain/Web3: Token launch on Sponsored Stage.
- Culture & Media: Film panel with sponsor lead capture.
- Education & Training: Knowledge Stage for edtech sponsors.
- Networking & Community: Investor showcase with global reach.
- Advertising & Sponsorship: Full funnel with branded global auditorium.
8. ThriveGather Advantage
White-glove sponsorship is a differentiator:
- Sponsors focus on content while CrownThrive handles execution.
- Guarantees consistent delivery across 7 workspaces.
- Builds trust and long-term sponsor relationships.
This model ensures sponsors view ThriveGather not just as a platform, but as a partner in ROI and brand growth.