ThrivePush — Brand Master Guide (Help Center)

It explains mission, audiences, personas, scenarios, features, pricing architecture, CHLOM™ attribution, data/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: ThrivePush
  • URL (canonical): thrivepush.io
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Messaging & Automation
  • Version: v1.0
  • Last Updated: 2025‑08‑26
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → ThrivePush

1) Brand Snapshot

  1. One‑liner: Real‑time, personalized web push notifications that engage, automate, and convert.
  2. Elevator pitch: ThrivePush is a full‑stack web push platform for creators, businesses, and agencies. Craft messages with AI, add rich media and action buttons, segment by audience and behavior, schedule or trigger in real time, and measure outcomes with clear analytics.
  3. Core promise: Increase reach and conversion with consent‑based, privacy‑respecting notifications that take minutes to set up and scale.
  4. Ecosystem role: The outbound nudge layer for the CrownThrive stack—pair with CrownLytics for insights, CrownPulse for social proof, AdLuxe Network for paid lift, CrownRewards for loyalty hooks, Crown Affiliates and Crown Ambassadors for performance and advocacy, ThriveSeat and ThriveTickets for bookings and events, Kamora360 for CRM, CrownThrive IO for tools, and media arms (MVP (Roku), Melanated Voices TV) for amplification.

2) Mission, Vision, Values

  • Mission: Help brands and creators reach the right people at the right moment with respectful, high‑signal notifications.
  • Vision (3–5 years): Be the most trusted, accessible, and measurable push platform for multi‑industry operators.
  • Values: Consent first • Relevance over volume • Accessibility • Security by default • Cultural authenticity • Measurable impact.
  • Operating tenets: Member‑first defaults; automate compliance; ship usable defaults; document clearly; design for inclusivity.

3) Audiences (Who It’s For)

  • Primary: SMBs and Suite Pros, eCommerce brands, publishers, creators, agencies, event organizers.
  • Secondary: Educators and cohort programs, Web3 communities, local chapters.
  • Tertiary: Ambassadors, affiliates, and partners who drive campaigns.
  • Eligibility & restrictions: Requires site ownership/permissions; content must meet acceptable‑use rules; region and browser support may vary.

4) Persona Library (Narrative Profiles)

eCommerce Marketer Goals: Recover carts, promote drops, increase LTV. Pain points: Low email open rates, ad fatigue. Triggers: Launches, restocks, flash sales. Signals: CTR, conversion rate, revenue per send. Touchpoints: ThrivePush + AdLuxe, CrownLytics, Crown Affiliates.

Publisher / Media Editor Goals: Drive recirculation and session depth. Pain points: Algorithm volatility, weak notifications. Triggers: Breaking stories, series launches. Signals: Return visits, pages/session, subs. Touchpoints: ThrivePush + CrownLytics, CrownPulse, media arms.

Suite Pro / Local Operator Goals: Fill openings, reduce no‑shows, push reviews. Pain points: Inconsistent visibility. Triggers: Same‑day slots, promotions, testimonials. Signals: Bookings/week, show‑up rate, review velocity. Touchpoints: ThrivePush + ThriveSeat, Locticians, CrownRewards.

Agency Lead Goals: Orchestrate cross‑brand calendars and report ROI. Pain points: Fragmented tools, unclear attribution. Triggers: Client renewals, seasonal campaigns. Signals: Lift vs. baseline, CTR, assisted conversions. Touchpoints: ThrivePush + CrownLytics, AdLuxe, Kamora360.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Restock & Drop” — Build a segmented push with image and 2 action buttons (Shop Now / Save for Later); schedule for peak times; pair with AdLuxe remarketing; read revenue lift in CrownLytics.
  2. “Local Booking Fill” — Publish same‑day availability via ThriveSeat; trigger a city‑radius push to Suite Pro subscribers; reward with CrownRewards; review no‑show reduction.
  3. “Breaking News Surge” — For publishers, set an instant alert for priority subscribers; follow with a “deep‑dive” recap; promote highlights via CrownPulse.
  4. “Affiliate Flash” — Coordinate a time‑boxed offer with Crown Affiliates; include trackable code in the notification; measure EPC uplift.
  5. “Event Countdown” — Use ThriveTickets to register attendees; schedule T‑72/T‑24/T‑1h pushes with venue info and QR; capture post‑event feedback.
  6. “Win‑Back” — Trigger inactivity‑based messages with personalized value props; throttle frequency and cap sends per user.

6) Features and Tools (What You Can Do)

  • Rich Notifications: Titles, descriptions, images, custom URLs, and up to two action buttons.
  • Segmentation: Target by device, browser, location, language, behavior, or custom lists.
  • Scheduling & Automation: Send now, schedule later, or trigger on events; queue campaigns; set best‑time delivery.
  • Consent & Unsubscribe: Native permission prompts, one‑click opt‑out, and frequency caps.
  • Analytics: Real‑time metrics, conversion tagging, cohort reporting with CrownLytics.
  • Templates & AI Assist: Pre‑built templates and AI caption prompts for speed and tone.
  • Team Collaboration: Roles, approvals, and audit log.
  • Platform Support: Major desktop and mobile browsers; device‑aware rendering.
  • Support: Help Center guides, AI answers, and Collab Portal tickets.

7) Plans and Pricing (Narrative Architecture)

  • Plan tiers: From starter to enterprise with increasing subscriber and send allowances, automation features, and analytics depth.
  • Billing & payments: Monthly/annual options; accepts credit cards, PayPal, and crypto when available.
  • Add‑ons: Priority support, creative review, dedicated IP/domain setup, migration assistance.
  • Overages: Clear per‑subscriber or per‑send rates above plan caps.
  • Discounts: Annual prepay, nonprofit/education, Ambassador cohorts.
  • Enterprise: Custom limits, SSO, SLA, data exports, dedicated success. Pricing builder guidance: Define value metric (subscribers/sends), set fences, model margins, and provide sample bills and edge cases (multi‑domain, high‑frequency alerts).

8) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: ThrivePush™ owned by CrownThrive, LLC.
  • Third‑Party Assets: Fonts, libraries, and images used under permitted licenses.
  • Generated & Submitted Content: You own your content; platform requires license to deliver/measure.
  • Automated Licensing: CHLOM™ LEX for attribution and royalty routing; auditable logs across campaigns.
  • Disclosure Copy (ready): “This message includes promotional content from CrownThrive brands. Terms apply.”

9) Data, Privacy, and Security

  • Data Collected: Subscriber opt‑in state, device/browser metadata, event metrics, and diagnostics.
  • Storage & Retention: Kept for operability, fraud prevention, and analytics per policy.
  • Access Controls: Role‑based permissions, least privilege, SSO where available.
  • Security Practices: Encryption in transit/at rest, backups, vulnerability management, periodic audits.
  • Compliance: Consent management, cookie preferences, ADA awareness, opt‑out enforcement.
  • User Controls: Export/deletion for verified owners; unsubscribe pathways for end users.
  • Incident Response: Triage → owner assignment → communication → post‑mortem.

10) Onboarding and Quick Start

  1. Create an account at the canonical URL and verify email/ownership.
  2. Install the site snippet or plugin; confirm subscription prompt works.
  3. Draft your first campaign using templates or AI; add image and action buttons.
  4. Segment audience and set frequency caps.
  5. Send now or schedule; verify delivery across major browsers.
  6. Tag conversions and review results in CrownLytics within 24–72 hours.
  7. For multi‑brand teams, enable approvals and audit logging.

11) How‑Tos (Step‑By‑Step)

  • Install the JavaScript snippet and test opt‑in/opt‑out.
  • Create your first rich notification with two action buttons.
  • Build a segment by location, device, or behavior (with CSV import when allowed).
  • Schedule a three‑message event sequence with countdowns and QR links.
  • Configure frequency caps and quiet hours.
  • Tag conversions and read results in CrownLytics.
  • Export subscriber data and rotate keys/domains safely.
  • File a support ticket with reproduction steps and timestamps.

12) Troubleshooting and FAQs

  • Opt‑in prompt not showing: Confirm HTTPS, snippet placement, and browser permissions; hard refresh; test in another browser.
  • Low delivery/CTR: Check segment size, quiet hours, asset weight, and relevance; A/B the title/hero image.
  • Images not rendering: Verify supported formats and size; test fallbacks.
  • Unsubscribes spiking: Reduce frequency, tighten targeting, improve value prop; audit quiet hours.
  • Analytics mismatch: Compare same windows; confirm event tags; allow sync time.
  • Escalation: Open a Collab Portal ticket with timestamps, campaign IDs, console logs, and screenshots.
  • SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).

13) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: Industry, size, geography, campaign type.
  • Challenge → Approach → Results: CTR, conversion lift, bookings/revenue, unsubscribes trend.
  • CrownThrive Stack: ThrivePush + CrownLytics + CrownPulse + AdLuxe (+ others as relevant).
  • Replication Steps: Content mix, timing, segmentation, and measurement.
  • Assets: Permissioned creatives and quotes.

14) Use Cases by Persona and Industry

  • eCommerce: Launches, restocks, price drops, win‑backs.
  • Publishers: Breaking alerts, series recaps, subscriber retention.
  • Beauty/Wellness: Same‑day openings, review prompts, membership renewals.
  • Events: Ticket releases, reminders, logistics, feedback loops.
  • Education: Cohort openings, lesson drops, webinar reminders.
  • Web3: Governance reminders and verified community updates with ChainCliques/NFTCliques.

15) Metrics and KPI Framework

  • North‑stars: Opt‑in rate, CTR, conversion rate, revenue/bookings per send.
  • Operational: Delivery rate, latency, error rate, unsubscribe rate.
  • Growth: Activation, week‑four retention, re‑engagement lift, referral rate.
  • Reporting Rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics with CrownPulse signals.
  • Data Dictionary: Define opt‑in, delivery, CTR, conversion, assisted conversion.

16) Community, Ambassadors, and Affiliates

  • Crown Ambassadors: Invite‑only co‑marketing with live activations.
  • Crown Affiliates: Performance rails for time‑boxed offers; tracked codes/links.
  • Community Guidelines: Respect, clarity, zero tolerance for deceptive practices.
  • Rewards: CrownRewards earn/burn hooks at events and partner sites.

17) Accessibility and Inclusion

  • Baseline: Contrast, captions in embedded media, alt text in images, keyboard navigation.
  • Representation: Imagery and voice that reflect our communities.
  • Localization: Language coverage and regional formatting.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: Stripe Climate and EcoDrive contributions; seasonal campaigns such as tree planting, ocean plastic removal, and kelp cultivation.
  • Social: Local economic support through partnerships and events.
  • Impact Reporting: Central audits and public summaries.
  • Messaging: Precise, verifiable claims; avoid over‑statement.

19) Legal, Policy, and Compliance

  • Terms & AUP: Usage rules, prohibited content, moderation.
  • Privacy & Cookies: Consent, preferences, data rights.
  • Licensing: CHLOM™‑based issuance, verification, enforcement; audit trails.
  • Disclosures: Promotional content must be truthful and clearly labeled; honor unsubscribe.
  • Records: Campaign logs and evidence retained per policy.

20) Roadmap and Changelog

  • Themes: Smarter personalization, deeper analytics, more templates, expanded integrations, stronger deliverability.
  • Recent Releases: Date‑stamped notes and impact.
  • Deprecations/Migrations: Timelines and guidance.
  • Feedback Loop: Intake and review cadence across Product, Growth, and Support.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/ThriveOpt • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: push notifications, automation, segmentation, analytics, conversions.
  • Slug: /help/thrivepush/master
  • Meta title: “ThrivePush — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, pricing, how‑tos, and use cases for ThrivePush across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Feature inventory and limits verified.
  • Pricing architecture, examples, and policies reviewed by Legal/Finance.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Install the Snippet,” “Create a Segmented Push,” “Schedule an Event Series,” “Tag and Read Conversions in CrownLytics”).

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