ThriveTickets — Brand Master Guide (Help Center)

It explains mission, audiences, personas, scenarios, features, pricing & fees, CHLOM™ attribution, data/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: ThriveTickets
  • URL (canonical): thrivetickets.com
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Events & Experiences
  • Version: v1.0
  • Last Updated: 2025‑08‑27
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → ThriveTickets

1) Brand Snapshot

  1. One‑liner: The event platform for creating, selling, and scanning tickets—fast, flexible, and organizer‑friendly.
  2. Elevator pitch: ThriveTickets helps organizers launch events in minutes with seat/table plan design, venue management, secure checkout, Stripe/PayPal payouts, and real‑time dashboards. Attendees get simple discovery, frictionless purchase, and QR‑code entry.
  3. Core promise: Launch quickly, sell confidently, check‑in smoothly, and see results in one place.
  4. Role in CrownThrive: Ticketing nerve center that powers experiences across Locticians, The Mane Experience, Melanin Magic, Crowned Icons, CrownThriveU, MVP (Roku)/Melanated Voices TV showcases, ChainCliques/NFTCliques activations, and community programs. Connects with CrownLytics (reporting), CrownPulse (social proof), ThrivePush (reminders), CrownRewards (loyalty), AdLuxe Network (paid lift), Crown Affiliates/Ambassadors (distribution), CrownThrive IO (bio/link & publishing), ThriveTools/OPT (media weight), and Kamora360 (CRM & ops).

2) Mission, Vision, Values

  • Mission: Empower organizers and communities to host outstanding events with transparent fees, reliable payouts, and a delightful attendee journey.
  • Vision (3–5 years): The most trusted, inclusive, and performance‑honest ticketing platform for culture, commerce, and education.
  • Values: Simplicity • Reliability • Accessibility • Representation • Security by default • Measurable impact.
  • Operating tenets: Ship usable defaults; minimize clicks; keep money flows clear; document everything.

3) Audiences (Who It’s For)

  • Organizers: Festivals, conferences, classes/workshops, charity galas, community gatherings, fashion/beauty shows, faith & wellness, pop‑ups.
  • Venues: Hotels, theaters, galleries, colleges, churches, community centers; venue managers needing seat/table plans and quotes.
  • Attendees: Fans, students, families, and professionals seeking easy purchase and QR entry.
  • Partners: Ambassadors, affiliates, publishers, and agencies supporting launches.
  • Eligibility & restrictions: Comply with acceptable‑use, local laws, payment partner policies; restricted events/regions may apply.

4) Persona Library (Narrative Profiles)

Independent Organizer (Pop‑up/Workshop) Goals: Fast launch, clear fees, quick payouts. Pain points: Complex setup, scattered tools. Triggers: Seasonal drops, maker fairs, masterclasses. Signals: Sell‑through rate, on‑time payouts, refund load. Touchpoints: Event builder → ticket types → promo codes → payouts; check‑in with Scanner App.

Venue Manager Goals: Standardized layouts and quotes, smooth front‑of‑house operations. Pain points: Manual seating charts, last‑minute changes. Triggers: New seasons, touring acts, banquets. Signals: Setup time, seat utilization, incident rate. Touchpoints: Venue management → seat/table plan designer → scanner accounts.

Program Director (Nonprofit/Education/Faith) Goals: Accessible pricing, donations, recurring events, loyalty hooks. Pain points: Multi‑date complexity, volunteer training. Triggers: Fundraisers, conferences, holiday services. Signals: Attendance vs. capacity, donor conversions, repeat visits. Touchpoints: Recurring events → CrownRewards → ThrivePush reminders → follow‑up content via CrownThrive IO.

Promoter/Agency Lead Goals: Campaign orchestration, paid amplification, partner reporting. Pain points: Disparate dashboards, attribution doubts. Triggers: National tours, multi‑city series. Signals: City‑level sell‑through, blended ROAS, refund rate. Touchpoints: AdLuxe buys → Affiliates/Ambassadors → CrownLytics rollup.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Launch a Paid Event in 30 Minutes” — Create event → set ticket tiers & caps → add fees/taxes → enable Stripe/PayPal → publish; schedule ThrivePush reminders; prepare Scanner App; recap in CrownLytics.
  2. “Seated Gala with Tables” — Build seat & table layout → assign holds/sections → sell VIP tables + GA → scan QR at doors; track check‑ins in real time.
  3. “Recurring Class Series” — Clone dates, maintain caps, auto‑carry venue details; push weekly reminders; roll outcomes into Kamora360 clients.
  4. “Nonprofit Fundraiser” — Set donations add‑on, early‑bird codes, and sponsor comps; publish press assets; post‑event CrownRewards thank‑you perks; publish recap via media arms.
  5. “Multi‑Venue Tour” — Add venue pages and quotes; coordinate local Ambassadors; pair AdLuxe lookalikes; monitor city sell‑through and refunds; ship case study.
  6. “Community/Church Event Flow” — Use seat plans or open GA; integrate ministry comms via Sermon ToolKit and ThrivePush; recap attendance and follow‑ups in CrownLytics.

6) Features and Tools (What You Can Do)

  • Event Builder: Titles, schedules, locations, ticket types (GA/VIP/tables), taxes, capacities, promo codes, waitlists.
  • Seat & Table Plan Designer: Drag‑and‑drop seating and tables; assign seats; publish holds; support for banquets and theaters.
  • Venue Management: Create venue profiles with capacity/amenities; request/manage venue quotes.
  • Payments & Payouts: Secure checkout; payouts via Stripe and PayPal with organizer‑side integration.
  • Check‑In & Scanning: iOS/Android Scanner App; QR codes; live attendance dashboard; scanner accounts for staff.
  • Recurring & Cloning: Multi‑date series with shared settings.
  • Attendee Self‑Service: Account, ticket download/transfer, help center guidance.
  • Organizer Help Center: Step‑by‑step articles for selling, scanning, refunds, rescheduling, and more.
  • Support: Help Center + contact path; Collab Portal for escalations. Ecosystem connections: CrownLytics (reports), CrownPulse (proof), ThrivePush (nudges), CrownRewards (loyalty), AdLuxe (paid lift), Crown Affiliates/Ambassadors (distribution), CrownThrive IO (bio/link), ThriveTools/OPT (asset compression), Kamora360 (CRM/ops), Go‑Flipbooks (digital programs).

7) Pricing & Fees (Narrative Architecture)

  • Attendee fee: $1 per ticket added at checkout.
  • Organizer fee: 10% per ticket sold, deducted before payout.
  • Payment processing: Additional gateway fees may apply depending on payment method.
  • Refunds: Per organizer policy; platform does not issue refunds directly; provide clear refund windows on each event.
  • Payouts: Organizer payout requests via Stripe/PayPal according to schedule; ensure verified payment profiles. Pricing builder guidance: Publish worked examples for GA vs. seated events; show fee math; document edge cases (comped tickets, donation add‑ons, tax‑inclusive pricing, reschedules/cancellations).

8) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: ThriveTickets™ owned by CrownThrive, LLC.
  • Event Content: Organizers retain ownership of listings and media; platform requires a license to display and measure.
  • Ticket Art & Media: Use only assets you own or are licensed to use; maintain an attribution registry; avoid unlicensed audio/lyrics.
  • Automated Licensing: CHLOM™ LEX routes attributions/eligible royalties for co‑created media; audit trails retained.
  • Disclosure block (ready): “Fees and refund policies are set per event; platform fees apply at checkout.”

9) Data, Privacy, and Security

  • Data: Accounts, event metadata, ticket transactions, payouts, and diagnostics.
  • Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
  • Access Controls: Role‑based permissions; scanner accounts with least privilege.
  • Compliance: Terms, Privacy, Cookies, GDPR compliance; ADA awareness.
  • User Controls: Export/deletion on verified request; impersonation and abuse reporting.
  • Incident Response: Triage → owner assignment → comms → post‑mortem.

10) Onboarding and Quick Start

For Organizers

  1. Create an account at the canonical URL; verify email.
  2. Build your first event; set ticket types, caps, and fees/taxes.
  3. Add venue and, if needed, design seat/table plans.
  4. Connect Stripe and/or PayPal for payouts.
  5. Publish the event; schedule ThrivePush reminders.
  6. Train staff on the Scanner App; test check‑in.
  7. After the event, request payout and review results in CrownLytics. For Attendees
  8. Create an account; find events by category/location/date.
  9. Buy tickets; access QR code in “My Tickets.”
  10. Use QR on arrival; manage transfers/refund requests per event policy.

11) How‑Tos (Step‑By‑Step)

  • Create and publish your first event.
  • Set up Stripe or PayPal for organizer payouts.
  • Build a seat and table plan and assign seats.
  • Manage venue pages and request venue quotes.
  • Configure recurring events or clone a series.
  • Scan and check‑in with the Scanner App (iOS/Android).
  • Set promo codes, waitlists, and comps responsibly.
  • Define and display a clear refund policy; process reschedules.
  • Export post‑event reports; log follow‑ups in Kamora360.

12) Troubleshooting and FAQs

  • “My payout isn’t appearing.” Confirm payment profile, event closed status, payout schedule, and gateway verification; re‑request if needed.
  • “The scanner won’t read QR.” Check lighting, device camera permissions, and network; fall back to manual lookup; test with a sample ticket.
  • “Seat holds aren’t respected.” Refresh the plan; clear caches; re‑publish holds; verify caps on each tier.
  • “Refund dispute.” Reference the event’s posted policy; gather evidence; escalate via Collab Portal if platform action is required.
  • “Duplicate tickets reported.” Investigate order IDs; revoke codes; annotate incident; contact support with timestamps.
  • SLA: Community (best effort), Standard (48h), Priority (24h), Enterprise (contracted).

13) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: Event type, capacity, geography, channels.
  • Challenge → Approach → Results: Sell‑through %, check‑in speed, refunds resolved, revenue distribution.
  • CrownThrive Stack: ThriveTickets + CrownLytics + ThrivePush + CrownPulse (+ others as relevant).
  • Replication Steps: Ticket tiers, caps, codes, seating decisions, staff plan, measurement plan.
  • Assets: Permissioned photos and attendee quotes.

14) Use Cases by Persona and Industry

  • Beauty/Fashion: Runways and showcases; VIP tables and influencer rows with CrownFluence collabs.
  • Community & Faith: Multi‑service events; outreach days; tie‑ins via Sermon ToolKit.
  • Education: Workshops, bootcamps, speaker series; CrownThriveU funnels.
  • Nonprofit: Fundraisers with donations and sponsor perks; CrownRewards post‑event thank‑yous.
  • Arts & Entertainment: Theater seating, GA festivals, after‑parties; paid lift via AdLuxe.
  • Tech/Web3: Hackathons and project showcases; discovery via ChainCliques/NFTCliques.

15) Metrics and KPI Framework

  • North‑stars: Sell‑through rate, on‑time payouts, check‑in speed, refund resolution time.
  • Operational: Seat utilization, scanner success rate, ticket transfer success, support response time.
  • Growth: Organizer activation, week‑four retention, repeat events, Ambassador pipeline.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics with CrownPulse signals.
  • Data dictionary: Define “sell‑through,” “checked‑in,” “refund resolved,” and “transfer success.”

16) Community, Ambassadors, and Affiliates

  • Crown Ambassadors: Invite‑only capsules and city takeovers; co‑branded assets.
  • Crown Affiliates: Performance rails for event referrals and bundles.
  • Community guidelines: Respect, authenticity, safety; zero tolerance for harassment or fraud.
  • Rewards: CrownRewards earn/burn hooks for verified actions and attendance.

17) Accessibility and Inclusion

  • Baseline: Contrast, captions for tutorial media, alt text, keyboard navigation; clear seat labeling.
  • Representation: Imagery and voice reflecting our communities.
  • Localization: Currency/date formats and venue address formats; multi‑region categories.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: Digital tickets reduce waste; OPT lowers media weight; climate efforts (Stripe Climate/EcoDrive) communicated responsibly.
  • Social: Community uplift through accessible pricing and local partnerships.
  • Impact reporting: Central audits and public summaries; avoid over‑claiming.

19) Legal, Policy, and Compliance

  • Terms & AUP: Participation and content rules; prohibited events; dispute processes.
  • Privacy, Cookies, GDPR: Consent preferences and data rights; data controller is CrownThrive, LLC.
  • Fees & Refunds: Attendee/organizer fees, gateway fees, and organizer‑led refunds; update schedules communicated when changed.
  • Records: Logs, payouts, and retention schedules with audit trails.

20) Roadmap and Changelog

  • Themes: Faster seat maps, better refunds tooling, deeper payout visibility, richer venue marketplace, and smoother multi‑date management.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance.
  • Feedback loop: Intake and review cadence across Events, Product, and Support.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: event ticketing, seat & table plans, venue management, payouts, scanning, QR.
  • Slug: /help/thrivetickets/master
  • Meta title: “ThriveTickets — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, pricing & fees, how‑tos, and use cases for ThriveTickets across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Feature inventory and limits verified.
  • Fees/pricing architecture and policies reviewed by Legal/Finance.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Publish Your First Event,” “Connect Stripe/PayPal,” “Design Seats & Tables,” “Set Up Recurring Dates,” “Scan & Check‑In,” “Define Refunds Clearly,” “Post‑Event Reporting in CrownLytics”).

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