This guide explains how to ensure your ad inventory delivers high-quality impressions, maintains brand safety, and protects against invalid traffic (IVT). Strong delivery and traffic quality help build advertiser trust and improve long-term revenue.
1. Why Delivery & Traffic Quality Matter
Poor-quality traffic and weak delivery performance can hurt your fill rates, reduce advertiser confidence, and lead to lost revenue. Ensuring that every impression counts is critical to maximizing platform success.
Quick Tip: Advertisers value reliable, clean, and brand-safe inventory above all else.
2. How Ad Requests Flow
- User Visits Page/App → Ad tag requests an ad.
- AdLuxe Auction → Eligible campaigns bid for the impression.
- Winning Creative Rendered → The ad displays to the user.
- Tracking → Impressions, clicks, and other metrics recorded.
Best Practice: Understanding this flow helps identify where bottlenecks or delivery failures occur.
3. Frequency Capping
- Limit the number of times a single user sees the same ad.
- Reduces ad fatigue and improves engagement.
- Can be set per campaign or per creative.
Quick Tip: Common cap settings are 3–5 impressions per user per day.
4. Dayparting
- Schedule ads to run during specific hours or days.
- Align delivery with audience activity patterns.
- Useful for time-sensitive campaigns.
5. Priority Rules
- Determine which campaigns or creatives get preference.
- Use priority for premium direct deals while allowing programmatic to backfill.
6. Brand Safety
- Block ads from appearing alongside inappropriate or harmful content.
- Use category and keyword filters.
- Monitor site/app changes to avoid unintentional placement issues.
7. IVT (Invalid Traffic) Mitigation
- Detect and block bot traffic.
- Monitor for abnormal click-through rates or sudden traffic spikes.
- Partner with verification tools to maintain quality.
Quick Tip: Removing IVT not only protects advertiser trust but also prevents payment clawbacks.
8. Creative Review Outcomes
- Ensure creatives meet AdLuxe content and technical guidelines.
- Quickly reject or request fixes for non-compliant ads.
- Provide clear feedback to advertisers.
9. Delivery Diagnostics
- Check for no-fill issues and adjust targeting or pricing.
- Monitor latency and optimize ad loading.
- Remove blocked or outdated ad tags.
10. Continuous Monitoring
- Review reports daily for anomalies.
- Conduct monthly delivery audits.
- Adjust settings based on seasonal or campaign-specific needs.
11. Next Step
With high-quality delivery and traffic safeguards in place, move to the Monetization & Affiliates section to maximize earnings from your inventory.