Creating Your First Campaign

1. Before You Start

Make sure you have:

  • An approved advertiser account.
  • Completed billing setup.
  • Uploaded at least one approved creative.

Quick Tip: Having multiple creatives ready allows you to run A/B tests for better performance.

2. Starting a New Campaign

  1. Log in to your AdLuxe account.
  2. From the dashboard, click Campaigns in the sidebar.
  3. Select New Campaign.

3. Campaign Details

  • Campaign Name: Choose something descriptive for easy reference.
  • Objective: Select your primary goal (e.g., Awareness, Traffic, Conversions).
  • Start & End Dates: Set your campaign duration or choose ongoing.
  • Budget: Enter your total or daily spend limit.

Quick Tip: Start with a modest budget to test targeting before scaling up.

4. Selecting Placements

  • Choose placements within the CrownThrive ecosystem or partner properties.
  • Match placements to your campaign objective (e.g., video ads for brand awareness, display ads for conversions).

5. Targeting & Audience Segmentation

  • Demographics: Age, gender, language.
  • Location: Country, region, city, or radius targeting.
  • Interests & Behaviors: Based on platform activity and user preferences.
  • Contextual Targeting: Match ads to specific content categories.

Quick Tip: Use a combination of targeting options for precision without over-restricting reach.

6. Adding Creatives

  • Select from your creative library or upload new ones.
  • Ensure all creatives meet AdLuxe’s ad specs and guidelines.
  • Preview ads before saving.

7. Review & Launch

  1. Double-check all campaign settings.
  2. Review estimated reach and delivery.
  3. Click Launch Campaign.

Quick Tip: Monitor performance within the first 24–48 hours and adjust as needed.

8. After Launch

  • Track results in Reports.
  • Optimize targeting, creatives, or budget based on data.
  • Test new variations to improve ROI.

9. Next Step

Once your first campaign is live, explore the Ad Creative Upload & Specs guide to ensure you’re using the most effective formats and best practices for future campaigns.

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