Inventory Management (Sizes, Formats, Floor Prices)

This guide explains how to manage and optimize your ad inventory in AdLuxe, including setting ad sizes, choosing formats, and establishing floor prices to maximize revenue potential.

1. Why Inventory Management Matters

Well-structured and optimized inventory ensures that your ad placements are attractive to advertisers, improves fill rates, and helps achieve higher eCPMs.

Quick Tip: Inventory that balances premium placements with versatile formats attracts a wider range of campaigns.

2. Accessing Inventory Settings

  1. Log in to your AdLuxe account.
  2. Navigate to Inventory from the dashboard.
  3. Select the property and section you want to update.
  4. Choose the specific zone to edit.

3. Setting Ad Sizes

  • Standard Display Sizes: 300x250, 728x90, 160x600, 300x600.
  • Mobile Sizes: 320x50, 300x250 responsive.
  • Video Sizes: Follow VAST/VPAID standards for video player dimensions.

Quick Tip: Offering multiple standard sizes can increase advertiser interest.

4. Choosing Ad Formats

  • Display Ads: Static or animated banners.
  • Video Ads: Pre-roll, mid-roll, post-roll.
  • Native Ads: Blend into your content for higher engagement.
  • Audio Ads: For streaming or podcast properties.

Best Practice: Match formats to your audience’s consumption habits for better performance.

5. Setting Floor Prices

  • Floor price is the minimum CPM you will accept for a zone.
  • Set competitive rates that reflect the value of your audience.
  • Adjust based on historical performance and demand trends.

Quick Tip: Test different floor prices to find the sweet spot between fill rate and revenue.

6. Performance Monitoring

  • Review zone-level reports regularly.
  • Identify high-earning placements and prioritize them.
  • Replace or reposition underperforming zones.

7. Optimization Tips

  • Keep load times low to maintain viewability.
  • Avoid ad clutter by limiting the number of placements per page.
  • Use responsive design for seamless display across devices.

Quick Tip: Better user experience often leads to better ad performance.

8. Next Step

Once your inventory is optimized, proceed to Adding Premium Placement Packages to learn how to package and sell high-value ad space.

Was this article helpful?

Installing Ad Tags (Web, App, OTT/CTV)
Inventory Mapping: Sections & Zones