Targeting & Audience Segmentation

1. Why Targeting Matters

Accurate targeting ensures your ads are shown to people most likely to engage with your brand, reducing wasted spend and improving performance.

Quick Tip: The best results come from combining different targeting types rather than relying on just one.

2. Types of Targeting

• Demographics: Age, gender, language preferences.
• Location: Country, region, city, or custom radius targeting.
• Interests & Behaviors: Based on platform activity and audience preferences.
• Contextual: Match ads to content categories or topics.
• Device & Platform: Target by desktop, mobile, tablet, OTT/CTV.

3. Setting Up Targeting

1. From the Campaign Creation page, navigate to the targeting section.
2. Select one or more targeting options that match your campaign goals.
3. Apply filters to refine your audience.
4. Save your targeting settings before moving to the next step.

Quick Tip: Avoid over-targeting, which can limit your reach and increase costs.

4. Audience Segmentation

Segmenting allows you to create tailored ads for different audience groups:

• Create separate ad groups for different demographics.
• Customize creatives for each segment.
• Compare performance to see which audience delivers the best results.

5. Retargeting

• Reach users who have interacted with your brand before.
• Use pixel or tag-based tracking to build retargeting lists.
• Show relevant offers or reminders to encourage conversions.

6. Best Practices

• Test multiple targeting combinations to find your best audience.
• Use campaign reports to adjust and refine targeting over time.
• Align targeting with creative messaging for consistency.

Quick Tip: Regularly update your targeting criteria to match evolving audience behavior.

7. Next Step

With targeting in place, move on to Budgeting, Pacing & Scheduling to control how and when your ads are delivered.