This guide explains how to use AdLuxe’s reporting tools to track ad performance, analyze results, and make data-driven decisions that maximize revenue.
1. Why Reporting & Analytics Matter
Accurate analytics let you identify what’s working, fix underperforming placements, and improve ROI. The right data helps you scale smarter.
Quick Tip: Review reports regularly to spot trends early.
2. Real-Time Dashboards
- Monitor live campaign performance.
- See impressions, clicks, conversions, and spend in real time.
- Filter by date, campaign, creative, or property.
3. Campaign, Site, Zone & Creative Reports
- Break down performance at every level.
- Identify high-performing zones and creatives.
- Pinpoint low-value placements for optimization.
Best Practice: Always compare similar time frames before making changes.
4. Conversion Tracking & Postbacks
- Track actions beyond clicks (purchases, signups, downloads).
- Use postback URLs to send conversion data back to advertisers.
- Ensure all tracking pixels or scripts are implemented correctly.
5. Data Export & Scheduled Reports
- Export reports in CSV, XLSX, or PDF for offline review.
- Automate scheduled report delivery to your email.
- Share reports with your sales or marketing team.
6. Interpreting KPIs
- CTR (Click-Through Rate): Measures engagement.
- eCPM (Effective Cost Per Mille): Shows earnings per 1,000 impressions.
- vCPM (Viewable CPM): Focuses on impressions actually viewed.
- CPA (Cost Per Action): Tracks cost for each conversion.
- ROAS (Return on Ad Spend): Measures revenue generated per ad dollar.
Quick Tip: High CTR with low conversions may mean targeting or landing page issues.
7. Using Insights for Optimization
- Shift budget toward high-performing creatives.
- Pause underperforming campaigns or zones.
- Test new formats and targeting strategies.
8. Continuous Improvement
- Review analytics weekly.
- Apply learnings to future campaigns.
- Keep experimenting—data is most valuable when acted upon.
9. Next Step
With a solid understanding of your performance metrics, move to the Billing & Payments section to ensure smooth financial operations.