Melanated TV — Brand Master Guide

This is the canonical, table‑free master for Melanated TV within the CrownThrive™ ecosystem. It explains mission, audiences, personas, scenarios, plans & pricing, features, creator workflows, CHLOM™ attribution, privacy/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: Melanated TV
  • URL (canonical): melanatedtv.com
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Media & OTT
  • Version: v1.0
  • Last Updated: 2025‑10‑19
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → Melanated TV

1) Brand Snapshot

  1. One‑liner: Stream Black, Brown, and POC films, series, live TV, radio, podcasts, wellness, and entrepreneurship—culture first, always.
  2. Elevator pitch: Melanated TV is a culture‑first streaming destination operated by CrownThrive, LLC, featuring movies, series, live channels, live radio, podcasts, music, and originals, with multi‑profile support, parental controls, and creator pathways via the Collab Portal.
  3. Core promise: Your culture. Your stories. Your platform—delivered with inclusive design and measurable impact.
  4. Role in CrownThrive: Flagship media surface that showcases creators and funnels proof to CrownPulse, insights to CrownLytics, nudges via ThrivePush, event tie‑ins through ThriveTickets, loyalty with CrownRewards, creator earnings with CrownFluence, bio‑links via CrownThrive IO, and CRM in Kamora360.

2) Mission, Vision, Values

  • Mission: Amplify melanated voices globally with joyful, rigorous curation—and make them easy to watch, support, and share.
  • Vision (3–5 years): The most trusted, inclusive, and outcomes‑driven OTT home for melanated storytelling and live cultural programming.
  • Values: Cultural authenticity • Accessibility • Safety • Representation • Data honesty • Service.
  • Operating tenets: Clear policies; inclusive discovery; parental controls; measurable creator outcomes.

3) Audiences (Who It’s For)

  • Viewers/Families: Households seeking representative entertainment, education, wellness, and faith content.
  • Creators/Studios/Festivals: Producers submitting films, series, shorts, docs, podcasts, and live channels.
  • Editors/Curators: Programmers building cultural shelves and premiere weeks.
  • Organizers/Partners: Events and brands running showcase weeks and PPV/TVOD specials.
  • Eligibility: 18+ for account holders; parental controls available for kids profiles.

4) Persona Library (Narrative Profiles)

The Family Connector Goals: Safe, representative streaming with kids’ controls. Pain points: Algorithm noise; weak parental features. Signals: Profiles used, kids row engagement, ad preferences. Touchpoints: Plan selection → profiles → parental controls → favorites.

The Culture Devourer Goals: Weekly discoveries across diaspora films and live channels. Pain points: Low‑signal catalogs; limited regions. Signals: Watch‑through, adds to list, premiere RSVPs. Touchpoints: Discovery shelves → live channels → premieres calendar.

Indie Producer (Creator) Goals: Fair distribution, analytics, and promos. Pain points: Gatekeeping; unclear payouts. Signals: Impressions, watch‑through, saves, rev share. Touchpoints: Collab Portal → QC → featured slot → analytics brief.

Festival/Organizer Goals: Curated channel + PPV window with reminders. Pain points: Tool sprawl; rights complexity. Signals: RSVPs, PPV conversion, retention. Touchpoints: Showcase week → ThriveTickets + reminders → recap in CrownLytics.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Pick a Plan & Set Up Profiles” — Choose MVP Access/Plus/Crown; create adult & kids profiles; enable parental controls; start a watchlist.
  2. “Weekend Premiere” — Follow a creator; add reminder; watch exclusive drop; post a reaction block via CrownPulse; share to socials using CrownThrive IO bio.
  3. “Submit Your Film” — Use Collab Portal; select licensing (fee/rev share/hybrid/sponsored); upload media + subtitles; pass QC; review analytics.
  4. “Live Channel Takeover” — Run a 24/7 themed channel week; sell tickets to an AMA via ThriveTickets; prompt with ThrivePush; publish a recap.
  5. “Family Mode” — Create a kids profile; apply content ratings; curate age‑appropriate rows; monitor history.

6) Plans & Pricing (Narrative Architecture)

  • MVP Access — $2/month: Ads on; 1 device; 1 profile; up to 1080p; casting enabled; no offline downloads.
  • MVP Plus — $15/month: Ad‑free; 3 devices; 3 profiles; up to 4K; casting enabled; no offline downloads.
  • MVP Crown — $50/month: Ad‑free; 8 devices; 8 profiles; up to 4K/8K where available; offline downloads on supported apps; VIP premieres/spotlights and occasional event invites.
  • Billing posture: Auto‑renews monthly until canceled; receipts emailed; taxes may apply; refunds limited to duplicate/unauthorized charges (within posted window). Pricing builder guidance: Publish worked examples (solo viewer; family of four; festival month), show device/profile limits, outline regional availability, and disclaim that feature availability can vary by app.

7) Features and Tools (What You Can Do)

  • Video & Audio: Adaptive streaming; up to HD/4K/8K as device/plan allows; surround where available.
  • Devices & Sync: Web, Roku, smart TVs, mobile; casting; progress sync across devices.
  • Profiles & Families: Multiple profiles per plan; parental controls; independent watchlists and recommendations.
  • Discovery: AI‑assisted discovery with regional, genre, language, and theme signals; curated diaspora categories.
  • Live Channels & Premieres: 24/7 themed channels; premiere weeks; festival collaborations.
  • Creator Tools: Collab Portal submissions; flexible licensing; editorial spotlights; analytics dashboards.
  • Support: AI chatbot, Help Center, and email support; typical response 24–48h; billing/tech prioritized. Ecosystem hooks: CrownPulse, CrownLytics, ThrivePush, ThriveTickets, CrownRewards, CrownFluence, CrownThrive IO, Kamora360, ThriveTools/OPT + SEO.

8) Creator & Partner Workflows

  • Submission: Title, synopsis, genre, language/region, runtime, intended rating; upload masters, trailer, artwork, captions/subtitles, and stills.
  • Licensing Options: Fee • Rev share • Hybrid • Sponsored/promotional placements; specific terms set per title.
  • QC & Policy: Technical checks, cultural alignment, rights verification; submission ≠ guarantee.
  • Analytics: Impressions, watch‑through, saves; month‑end summaries; dashboards in the portal.
  • Marketing: Premiere scheduling, featured shelves, creator spotlights; optional AdLuxe buys.

9) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: Melanated TV™ owned by CrownThrive, LLC.
  • Content Rights: Creators retain IP; platform license to host, distribute, promote, and measure; rights‑cleared assets only.
  • Automations: CHLOM™ License Exchange (LEX) for attribution logs, royalty routing, and audit trails across premieres, channels, and placements.

10) Data, Privacy, and Security

  • Data: Accounts, profiles, playback events, payments, diagnostics.
  • Security: Encryption in transit/at rest; least‑privilege access; backups; periodic audits.
  • Controls: Cookie/consent preferences; export/deletion on verified request; incident response.
  • Compliance: Terms & Conditions, Privacy Policy, Refund/Cancellation & Billing Policy, DMCA.

11) Onboarding and Quick Start

Viewers

  1. Pick a plan and create profiles; set parental controls if needed.
  2. Add favorites; explore discovery shelves; enable casting. Creators/Studios
  3. Open Collab Portal; choose licensing; upload assets; pass QC; schedule a premiere.
  4. Review analytics monthly in CrownLytics; add CrownPulse proof blocks. Organizers
  5. Plan a showcase week; coordinate event tickets via ThriveTickets; set ThrivePush reminders; publish recap.

12) How‑Tos (Step‑By‑Step)

  • Choose a plan and set up multi‑profile households with kids controls.
  • Cast to TV and troubleshoot buffering quickly.
  • Submit your content via the Collab Portal with the correct specs.
  • Schedule a premiere week and measure performance in CrownLytics.
  • Handle billing changes, refunds, and plan upgrades/downgrades correctly.
  • File a DMCA or rights report with timestamps and asset lists.

13) Troubleshooting and FAQs

  • “My stream buffers.” Check speeds (HD ≈ 5 Mbps; 4K ≈ 25 Mbps), restart router, try wired, update app/browser; if unresolved, contact support with device/OS/app version.
  • “Can I watch offline?” MVP Crown includes downloads on supported apps; other plans stream online.
  • “Where can I watch?” Web and Roku are supported now; iOS/Android/Smart TV apps are noted in rollout plans.
  • “Refunds?” Cancellations stop future renewals; no partial refunds; refunds limited to duplicate/unauthorized charges within the posted window.
  • Escalation: Use AI chatbot or email; include screenshots, error codes, device details; SLAs: 24–48h standard, billing/tech prioritized.

14) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: Plan mix, device mix, region, launch tactic.
  • Challenge → Approach → Results: Watch‑through, premieres turnout, PPV conversion, retention.
  • CrownThrive Stack: Melanated TV + CrownLytics + CrownPulse + ThrivePush + ThriveTickets (+ others).
  • Replication Steps: Plan selection, discovery, reminders, recap, and measurement.
  • Assets: Permissioned stills, trailers, quotes.

15) Use Cases by Persona and Industry

  • Viewers & Families: Weekly film nights, kids rows, wellness blocks.
  • Creators & Studios: Shorts, features, series, podcasts, festival recaps.
  • Events & Festivals: Showcase weeks, AMAs, PPV/TVOD windows.
  • Brands & Publishers: Sponsored shelves, co‑branded premieres with AdLuxe.
  • Education & Faith: Sermon series via The Sermon Toolkit; entrepreneurship playlists via ThriveU.

16) Metrics and KPI Framework

  • North‑stars: Watch‑through rate, active profiles/HH, premiere attendance, PPV conversion, and churn.
  • Operational: Start‑time latency, buffering rate, subtitle coverage, ticket resolution time.
  • Growth: Activation, four‑week retention, region coverage, creator uptake.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics; add CrownPulse visuals where helpful.
  • Data dictionary: Define watch‑through, active household, premiere RSVP, PPV conversion.

17) Accessibility and Inclusion

  • Baseline: Captions/subtitles, screen‑reader and keyboard navigation, high‑contrast modes, WCAG‑aware patterns.
  • Representation: Programming and imagery reflect global melanated cultures.
  • Localization: Multi‑language captions/subtitles; regional content shelves.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: CDN optimizations; cloud efficiency; avoid over‑claiming.
  • Social: Economic opportunities for creators; accurate representation; anti‑harassment.
  • Impact reporting: Central audits and periodic public summaries.

19) Legal, Policy, and Compliance

  • Terms & Conditions, Privacy Policy, Refund/Cancellation & Billing Policy: Govern usage, payments, and rights; effective dates visible on site.
  • DMCA: Reporting path for rights claims; swift triage.
  • Records: Logs, retention schedules, incident response and breach notices.
  • Licensing: CHLOM™ fingerprint across titles, channels, and promotions.

20) Roadmap and Changelog

  • Themes: Richer discovery, broader caption coverage, expanded apps, festival partnerships, stronger family features.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance for app changes.
  • Feedback loop: Public suggestions triaged; acceptance/rejection rationale shared.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • ThriveTools SEO • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art • The Sermon Toolkit.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: streaming, OTT, live channels, premieres, melanated voices, diaspora cinema, family profiles.
  • Slug: /help/melanated-tv/master
  • Meta title: “Melanated TV — Master Guide | CrownThrive”.
  • Meta description: “Mission, plans, features, creator workflows, how‑tos, and use cases for Melanated TV across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising; reflect app/platform nuances.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Plans, pricing, and device/profile limits captured with examples.
  • Features verified from live pages; app/platform notes included.
  • Creator workflows and policies aligned with Collab Portal.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Choose a Plan & Profiles,” “Cast to TV & Fix Buffering,” “Submit Your Film via Collab Portal,” “Schedule a Premiere Week,” “Billing & Refunds,” “DMCA & Rights Reporting,” “Monthly Performance in CrownLytics”).

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Melanated TV — Brand Master Guide (Help Center)