Melanated TV — Brand Master Guide (Help Center)

This is the canonical, table-free master for Melanated TV within the CrownThrive™ ecosystem. Melanated TV serves as one of the core broadcast, streaming, and cultural storytelling pillars under the Melanated Voices Platform and CrownThrive’s Media Division. This document defines the mission, vision, values, audience, personas, content structure, licensing, monetization, CHLOM™ attribution, onboarding, how‑tos, KPIs, compliance, and production requirements. Cross-references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

• Brand: Melanated TV
• URL (canonical): melanatedtv.com
• Doc Type: Brand Master (Public Help Center)
• Owner: CrownThrive Media & Storytelling Division / Melanated Voices Platform
• Version: v1.0
• Last Updated: 2025‑10‑19
• Review Cadence: Quarterly or on major release
• CHLOM™ Fingerprint ID: [auto-generated]
• Canonical Source: Help Center → Brand Masters → Melanated TV

1) Brand Snapshot

1. One‑liner: A culture-first streaming network delivering global melanated storytelling across film, series, live channels, music blocks, and curated capsules.
2. Elevator pitch: Melanated TV is the flagship streaming and broadcast extension of the Melanated Voices Platform. It delivers high-quality curated programming—from indie films to series, shorts, documentaries, discussion blocks, creator showcases, and music segments powered by Virality Music. Built for engagement, built for culture, and fully integrated into the CrownThrive ecosystem.
3. Core promise: Representation at scale. Storytelling with impact. A platform built for us, by us.
4. Role in CrownThrive: Melanated TV sits at the center of CrownThrive’s media distribution stack alongside Melanated Voices TV, Melanated Stock, Virality Music, and ThriveStudio.

2) Mission, Vision, Values

• Mission: Distribute and celebrate melanated stories across borders and generations.
• Vision: Become the definitive home for global Black and melanated content creators across genres and mediums.
• Values: Cultural excellence • Diversity of thought • Representation • Fairness • Innovation • Measurement.
• Editorial standards: Respectful storytelling, verified rights, quality-first curation.

3) Audiences (Who It’s For)

• Viewers: Families, individuals, and communities seeking culturally relevant entertainment.
• Creators & Studios: Filmmakers, writers, and directors needing distribution and analytics.
• Podcasters & Show Hosts: Audio and video creators expanding into TV formats.
• Brands & Sponsors: Companies supporting cultural content via rail sponsorships or takeovers.
• Events & Festivals: Organizers looking for broadcast exposure or on-demand windows.
• Eligibility: 18+ for accounts; youth profiles available where supported.

4) Persona Library

The Multigenerational Household Goals: Family-safe programming, diaspora content. Pain points: Lack of variety; weak parental filters. Touchpoints: Kids profile → curated shelves → weekly reminders.

The Indie Filmmaker Goals: Rights-respecting distribution with real analytics. Pain points: Lack of transparency and revenue opportunities. Touchpoints: Collab Portal → QC → premiere → CrownLytics dashboard.

The Cultural Curator Goals: Build themed blocks and seasonal capsules. Pain points: Disorganized catalogs; uneven metadata. Touchpoints: Editorial console → content rails → analytics.

The Brand Partner Goals: Sponsor cultural content with measurable results. Pain points: Limited analytics; no attribution. Touchpoints: AdLuxe rail → CrownPulse → CrownLytics.

5) Scenarios (Jobs-To-Be-Done)

1. “Weekly Premiere Night” — Viewer subscribes → enables reminders → joins watch party → leaves CrownPulse reaction.
2. “Creator Submission” — Upload via Collab Portal → add licensing type → QC → premiere scheduled → analytics delivered.
3. “Brand Sponsorship” — AdLuxe placement → featured shelf → attribution delivered in CrownLytics.
4. “Festival Takeover” — Event curates 72-hour block → promoted with ThrivePush → broadcast across Melanated TV & Melanated Voices Platform.
5. “Music Showcase Drop” — Virality Music content block premieres; cross-promoted on YouTube.

6) Programming & Features

• On‑Demand Library: Films, shorts, series, docs, talk shows, kids content.
• Live Broadcast Channels: 24/7 curated channels by genre, region, and theme.
• Music Programming: Visualizers, performances, and showcases via Virality Music.
• Kids Profiles: Safe and age-tiered selections.
• Discovery: Region and genre-aware recommendations.
• Accessibility: Subtitles, captions, audio-enhanced tracks where supported.
• Creator Tools: Submission workflow, licensing configurations, analytics.
• Monetization: AVOD, SVOD, PPV/TVOD windows, sponsorship rails, affiliate boosts. Ecosystem hooks: Melanated Voices Platform • Melanated Voices TV • Virality Music • Melanated Stock • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • CrownFluence • CrownRewards.

7) Licensing & Monetization

• Content Types: Features, shorts, series, docs, talk shows, kids content.
• Licensing Models: Fee, revenue-share, hybrid, sponsored showcase.
• Monetization Tracks: Ads, paid subscriptions, PPV, rail sponsorships.
• Royalty Windows: Monthly; CHLOM™-verified.
• Payout Structure: Transparent rev shares; analytics included.
• Billing: Auto-renew; cancellation stops future charges.

8) CHLOM™ Rights & Attribution

• Rights: IP belongs to creator; Melanated TV receives distribution license.
• CHLOM™ Fingerprint: Each title receives unique ID for rights, payouts, and usage.
• Smart Automations: Royalty execution, audit logs, and dataset integrity.
• Contracts: Stored in Collab Portal.

9) Data, Security & Privacy

• Data Stored: Profiles, playback, payments, device logs.
• Privacy Tools: Consent, export, deletion, controls.
• Security: Encryption at rest/in transit; MFA; strict access roles.
• Compliance: GDPR, DMCA, internal CrownThrive policies.

10) Onboarding & Quick Start

Viewers

1. Create account → choose plan → set profiles.
2. Explore curated rails → add to list → enable reminders.

Creators

1. Submit via Collab Portal → choose license model → QC → go live.
2. Review analytics monthly in CrownLytics.

Brands/Festivals

1. Choose sponsorship or takeover → schedule block → analyze post-campaign metrics.

11) How‑Tos

• Submit content with correct specs.
• Configure a premiere week.
• Set up sponsored rails or live takeover.
• Activate PPV or TVOD window.
• Use CrownPulse & CrownLytics for measurement.

12) Troubleshooting & FAQs

• Playback issues: Check bandwidth and device support.
• App issues: Update browser/OS; clear cache.
• Billing: Refunds only for duplicate/unauthorized charges.
• Content missing: QC or rights verification pending.
• Escalation: AI chatbot → email support.

13) Case Studies

• Premiere performance analysis.
• Festival showcase impact.
• AdLuxe rail ROI.
• Cross-platform creator uplift.

14) Use Cases

• Family watch nights.
• Diaspora culture capsules.
• Music premieres.
• Festival simulcasts.
• Educational blocks.

15) Metrics & KPIs

• Watch‑through; retention; premiere conversion; churn.
• PPV performance; sponsorship ROI.
• Kids profile engagement.
• Creator outcomes and rev share performance.

16) Accessibility & Inclusion

• Captioning; multi-language subs; regional content.
• Interface contrast and screen-reader support.
• Accessible alternatives per request.

17) Sustainability & Social Good

• Efficient streaming; no exaggerations.
• Cultural uplift; anti-harassment; safe spaces.

18) Legal & Policy

• Terms, Privacy, DMCA, Billing.
• Incident response.
• Rights claims triage.

19) Roadmap & Changelog

• Expanded apps; new channels; deeper discovery; festival partnerships.

20) Ecosystem Cross‑References (No Links)

Melanated Voices Platform • Melanated Voices TV • Virality Music • Melanated Stock • The Mane Experience • FindCliques • NFTCliques • ChainCliques • CrownThrive IO • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • CrownRewards • CrownFluence • Kamora360 • ThriveTools/OPT • ThriveTools SEO • SocialAI