1. CrownThrive Channel Network (Viloud-Powered Channels)
CrownThrive’s media network encompasses multiple streaming channels built on the Viloud platform. Each channel is tailored to a specific content brand or audience segment. Below is a breakdown of all key channels, their types, technical setups, monetization via the AdLuxe Network, content strategies, and integrations with other CrownThrive initiatives:
MVP+ (Melanated Voices Platform Plus)
- Channel Type: FAST – a scheduled 24/7 linear channel intended for distribution on external Free Ad-Supported TV platforms (e.g. The Roku Channel, Samsung TV Plus). This is CrownThrive’s flagship FAST channel, leveraging Viloud’s FAST feature (limited to one channel under the current plan). It includes an Electronic Program Guide (EPG) and SCTE-35 ad break markers inserted into its HLS stream for ad insertion.
- Technical Configuration: The MVP+ channel outputs an HLS
- Monetization (AdLuxe): MVP+ is monetized via server-side and client-side ads using the AdLuxe Network. The Viloud player supports standard VAST/VMAP video ads and even interactive VPAID ads. For MVP+, CrownThrive utilizes SSAI (Server-Side Ad Insertion) to stitch ads into the stream at SCTE-35 markers, ensuring seamless TV-like ad breaks. AdLuxe supplies a VAST ad tag URL which is configured in the channel settings. This allows ads from AdLuxe’s demand partners (e.g. Google AdX, SpotX, etc.) to fill the breaks in real-time. All IAB categories are enabled (from IAB1 Arts & Entertainment to IAB26 Technology) to maximize fill, though category targeting is tuned to MVP+’s content mix (lifestyle, culture, wellness – primarily IAB2, IAB18, etc.). The ad formats include video interstitials (pre/mid-roll ads), overlay banners, and interactive units as supported by the player. VAST wrappers are used to chain multiple ad sources if AdLuxe’s direct inventory doesn’t fill, and fallback ads or promos are served for any unfilled slots (monetization rules ensure no blank airtime).
- Content Strategy: MVP+ is the all-in-one flagship channel showcasing the breadth of CrownThrive content. It curates a mix of the best programming from all sub-brands – e.g. inspirational segments from ThriveHope, expert interviews from CrownThriveU, music videos from Virality Music, kids educational shorts from ThriveKids, sports highlights from ThriveSports, and so on – creating a diverse 24/7 lineup. The programming is scheduled in themed blocks to ensure a cohesive viewer experience (morning motivation, afternoon education, prime-time entertainment, etc.). MVP+ strongly aligns with CrownThrive’s cultural mission of celebrating melanated voices and diverse stories; content is vetted to ensure authentic representation and inspiration. High-profile original shows (produced via ThriveStudio) premiere on MVP+ to drive viewership. By concentrating top content here, MVP+ serves as the front door of the CrownThrive ecosystem on FAST platforms, enticing viewers to explore more specialized channels and services.
- Integrations: MVP+ has deep integrations with other CrownThrive components. It regularly promotes ThriveGather events (e.g. streaming select community events or conferences live on MVP+ and running trailers for upcoming events), and highlights CrownThriveU courses (short “masterclass” teasers or expert tips segments that funnel interested viewers to the full courses on CrownThriveU). Through Virality Music, MVP+ features exclusive music video premieres and artist spotlights (tying into Virality’s artist promotion pipeline). These integrations not only diversify content but also drive users to CrownThrive’s interactive platforms (e.g. a segment may encourage viewers to join a ThriveGather live Q&A or enroll in a CrownThriveU program). MVP+ essentially acts as the convergence point where entertainment meets education and community – reinforcing CrownThrive’s holistic brand.
MVP (Melanated Voices Platform)
- Channel Type: VOD & Live Platform – MVP is the on-demand hub of CrownThrive’s video content (the “Melanated Voices TV” experience). Rather than a single linear feed, MVP functions as a library of content accessible on-demand, complemented by a linear stream for scheduled events and programming. (Within Viloud, MVP is set up as an On-Demand channel containing a catalog of videos that users can select at will, alongside a default linear playlist).
- Technical Configuration: The MVP platform is delivered via a branded website (accessible at tv.melanatedvoices.com and integrated on Roku as the “Melanated Voices Platform” channel app). On the web, this is implemented using Viloud’s branded site feature with a custom domain CNAME mapping. The site presents an interactive VOD menu (categories like Beauty, Wellness, Business, etc.) and also offers a “Watch Live” feed which is essentially a continuously playing linear loop of featured content. Technically, the on-demand content is a mix of videos stored in Viloud (within the 1500-minute allotment) and externally hosted content (linked via YouTube or external CDNs) to conserve storage and bandwidth. The player is white-labeled and integrated with analytics to track on-demand views and user engagement. Live streaming capability is enabled for MVP (the plan allows one concurrent live stream), so CrownThrive can broadcast live events (e.g. webinars, community talks) on the MVP site; during a live event, Viloud automatically switches the channel to the live feed and back to VOD after it ends.
- Monetization (AdLuxe): As an on-demand platform, MVP uses client-side ad integrations predominantly. Video content in the VOD library can be preceded by pre-roll ads or interrupted by mid-roll ads for longer videos, using AdLuxe’s VAST tags in the player. Since Viloud supports VAST/VMAP, the scheduling of ads within on-demand videos can be defined (e.g. a VMAP template for mid-roll at natural breaks). Display ads (banners, sidebars) are also layered onto the MVP website interface via AdLuxe’s display ad server – for example, banner ads for beauty products or entrepreneurial services can appear alongside the video content, targeted contextually to the section (IAB categories for beauty, wellness, etc.). The monetization logic here is to balance user experience with revenue: shorter content may only have a pre-roll, while long-form content (like a 30-minute talk) might insert a mid-roll break. AdLuxe’s programmatic engine uses OpenRTB targeting on the MVP site to serve ads relevant to the content category and user (leveraging data, with privacy compliance). For instance, someone watching a finance tips video might see fintech ads. All ads on MVP adhere to quality standards and the cultural mission – categories that conflict with the community values (e.g. inappropriate content) are blacklisted.
- Content Strategy: MVP (Melanated Voices Platform) is the on-demand repository and community space for CrownThrive’s core audience. Its content library spans many formats: documentaries, tutorials, interviews, user-generated content, and mini-courses – all centered on amplifying melanated voices and expertise. Key content verticals include Natural Hair & Beauty (e.g. loc care tutorials, product reviews), Wellness & Mental Health, Entrepreneurship & Finance (business tips, success stories), Culture & Community (documentaries, talk shows), and Creative Arts (music, fashion, etc.). MVP’s mission-driven curation means every piece of content is selected for its relevance and empowerment value to the community. User engagement is encouraged – viewers can interact via comments or community forums (integrated through the main CrownThrive site). New content is added daily to keep the library fresh, and community submissions are solicited via a Collab Portal (creators can submit their videos for inclusion, subject to quality guidelines). MVP thus serves as both a Netflix-style VOD for the CrownThrive audience and a portal for creators to be showcased. It complements the always-on MVP+ FAST channel by offering depth: if MVP+ is broadcasting a snippet or if viewers want to dig deeper into a topic seen on MVP+, they can head to MVP for on-demand viewing.
- Integrations: MVP is tightly integrated with CrownThrive’s user systems and community features. Users can log in with a CrownThrive account, which ties into CrownRewards and the affiliate program for tracking engagement. CrownThriveU is integrated such that certain free preview lessons or webinars from the courses are available on MVP to entice enrollment (with links to take the full course on CrownThriveU). The Locticians community (which focuses on natural hair) is also embedded – e.g. Locticians TV content is accessible through MVP’s beauty section, and MVP cross-promotes the Locticians directory for finding hair professionals. Because MVP is a platform rather than just a channel, it also links out to resources like ThriveGather (event sign-ups, e.g. “Live Q&A happening – join via ThriveGather”) and Virality Music (there’s an audio section where users can stream community podcasts or music playlists, powered by Virality’s catalog). These integrations reinforce that MVP is not just a streaming site but a central hub where media, education, and community converge, aligned to CrownThrive’s ecosystem approach.
ThriveHope
- Channel Type: Dual – On-Demand Library + Linear “Syndicated” Channel. ThriveHope has two components: ThriveHope OD (on-demand content) and ThriveHope SYND (a 24/7 linear stream of curated content from the ThriveHope library). This mirrors the approach used in Locticians TV (which offers both an on-demand catalog and a nonstop stream). ThriveHope OD is a VOD channel in Viloud containing all videos related to personal growth and inspiration, while ThriveHope SYND is a scheduled/looped linear channel (not an official FAST with EPG, but a continuous stream) that draws from those videos in a programmed loop.
- Technical Configuration: The ThriveHope content is hosted on a branded sub-site (e.g. likely tv.crownthrive.com/thrivehope or a dedicated domain) under the CrownThrive TV umbrella. With Viloud, ThriveHope OD would be one channel (VOD type) where viewers can select videos by category (e.g. “Motivation”, “Spirituality”, “Success Stories”), and ThriveHope SYND is another channel (linear type) that can be embedded as a “Watch Now Live” feed. The SYND channel uses Viloud’s scheduler to create a loop of content; for example, it may schedule a sequence of uplifting videos totaling a few hours and then automatically loop. Technically, because only one channel (MVP+) gets the special FAST/SSAI treatment, ThriveHope SYND operates as a regular linear channel with client-side ads (ads are triggered by the player). The channel’s player is customized with ThriveHope branding (perhaps a serene theme matching its uplifting content). All videos are encoded as HLS for adaptive streaming. Where possible, videos are linked via external sources (e.g. YouTube motivational talks) to save platform storage.
- Monetization (AdLuxe): ThriveHope’s channels monetize primarily through video ads and sponsored messages that align with its inspirational theme. AdLuxe supplies VAST tags for pre-roll ads on on-demand videos (e.g. an ad for a wellness app before a meditation video). On the linear SYND stream, periodic ad breaks are configured in the playlist (e.g. after every 2-3 videos, a short ad break is inserted). Since ThriveHope content is uplifting and often personal, ads are carefully vetted – categories like mental health services (IAB13), education (IAB5), or family-friendly consumer brands are prioritized, whereas disruptive or negative ads are avoided to maintain tone. Ad formats include standard 15-30 second video spots and static display banners on the site’s margins. Monetization rules might include frequency capping (so a user doesn’t see too many ads in a short time) and category matching (e.g. an inspirational talk might pair with an ad for an online therapy platform). The AdLuxe network uses contextual targeting on ThriveHope OD: it recognizes keywords in video metadata (like “wellness”, “faith”, “entrepreneurship”) and serves relevant ads (like health & wellness products for wellness videos, business coaching ads for success story videos). Because ThriveHope is about hope and positivity, CrownThrive may also incorporate PSAs or community ads (house ads) for non-profits or CrownThrive’s own initiatives if paid ads are not available, ensuring even ad slots add value for viewers.
- Content Strategy: ThriveHope is the inspiration and personal development channel. Its content strategy focuses on uplifting stories, motivational talks, holistic wellness, and community success narratives. The on-demand library features categories such as: Personal Growth (motivational speeches, goal-setting workshops), Mental & Spiritual Wellness (guided meditations, yoga sessions, faith-based encouragement), Success Stories (interviews with entrepreneurs or community leaders who overcame adversity), and Community Hope (documentaries or short films highlighting positive change in melanated communities). The ThriveHope team curates content that resonates emotionally and offers practical hope – for example, a mini-series on “Thriving After Trauma” or daily “Morning Motivation” clips. User engagement is encouraged by inviting viewers to submit their own success stories or messages of hope via the Collab Portal. These user stories, once vetted, might air during certain slots, making the audience feel represented. The SYND stream (ThriveHope SYND) plays a continuous flow of this content – effectively a “feel-good channel” one can tune into any time for a boost. It might have recurring segments on the hour (e.g. a daily affirmation at the top of each hour, a meditation break in the afternoon, etc.). This consistency builds loyal habits. Content is refreshed frequently (with new videos added weekly) to keep it from becoming stale. Overall, ThriveHope’s strategy underlines CrownThrive’s cultural mission by focusing on empowerment and resilience narratives, often highlighting people of color who excel or heal, thereby providing role models and guidance for viewers.
- Integrations: ThriveHope integrates with ThriveGather by featuring community events such as virtual support circles, wellness webinars, or live motivational events. For instance, a ThriveGather live session with a life coach could be simulcast on ThriveHope SYND (using the one live-stream slot, if scheduled, or by temporarily switching the channel to live mode). Post-event recordings then go into the ThriveHope OD library. ThriveHope content also cross-pollinates with CrownThriveU – for example, after a short free video on financial empowerment, it might promote a deeper CrownThriveU course on entrepreneurship. Virality Music’s role is smaller here, but occasional use of uplifting background music tracks from Virality’s licensed library can enhance the emotional impact of ThriveHope videos (Virality Music provides royalty-free or licensed music so that ThriveHope videos have inspiring soundtracks without copyright issues). Additionally, ThriveHope might leverage CrownThrive’s community networks – e.g. featuring members from ThriveAlumni (successful program graduates) or highlighting stories posted on the Locticians/Community forums – to source authentic content. In summary, ThriveHope acts as a bridge connecting CrownThrive’s educational, community, and media efforts by spreading positive, actionable inspiration.
ThriveKids SYND
- Channel Type: Linear “Syndicated” Channel – a 24/7 looping channel dedicated to children’s and family content. (Currently focused on the linear stream; on-demand availability for kids content can be offered through MVP’s library or a future dedicated OD channel.) ThriveKids SYND runs as a non-stop scheduled channel with child-friendly programming.
- Technical Configuration: ThriveKids SYND is set up in Viloud as a linear channel with continuous playout of kid-friendly videos. It is accessible via the main CrownThrive TV site (e.g. a tv.crownthrive.com/thrivekids section) or possibly via its own domain if mapped. The schedule is arranged to simulate a kids’ TV network: cartoons, educational clips, music for kids, etc., cycling throughout the day. Because of the single live stream limitation, ThriveKids content is pre-recorded; any live special (like a kids talent show) would have to be scheduled separately and use the shared live slot. Technically, content is curated from safe sources (original animated shorts, public domain education cartoons, or licensed YouTube kids content) and uploaded or linked externally. Ensuring COPPA compliance is critical: the channel’s player and site do not collect personal data from children and no account sign-in is required to watch. The player might have limited interactive features to keep it simple for kids.
- Monetization (AdLuxe): Monetizing kids content is done very cautiously to comply with regulations and maintain trust. AdLuxe will enforce strict COPPA-compliant ads – meaning no targeted ads using personal data, and all ads must be appropriate for children/families. The channel may limit advertising to certain day parts (e.g. fewer ads during times when very young kids watch). Acceptable ad categories include toys, family entertainment, education products, etc., generally mapped to IAB categories like Parenting (IAB14) and Education. In practice, ThriveKids SYND might implement more house ads and sponsorships: e.g. “This program is brought to you by [Educational Brand]” as brief sponsor spots, rather than frequent commercial breaks. If using VAST, the AdLuxe network can serve contextual ads (for example, an animated educational segment might be followed by an ad for a children’s learning app, via AdLuxe’s display ad server or video ad server with contextual matching). Video ads are kept short (15s) and infrequent. Banner ads on the site (if any) are minimal and perhaps replaced with static sponsor logos or promotions for CrownThrive’s own family initiatives. The monetization strategy leans towards quality over quantity of ads – possibly bundling ThriveKids as a sponsorship package for select advertisers. The AdLuxe platform will likely restrict any sensitive categories and ensure no clickable external ads for the kids player (to avoid kids accidentally browsing away). In summary, revenue is generated in a kid-safe manner, possibly sacrificing some revenue in exchange for trust and compliance.
- Content Strategy: ThriveKids focuses on content that is educational, fun, and reflective of diverse cultures. The channel features: educational cartoons that include characters of color, STEM shows for kids, storytelling sessions (folktales from different cultures), music and dance segments (nursery rhymes, kid-friendly Afrobeat dance-alongs, etc.), and kid hosts or influencers presenting short segments. A key strategy is to highlight representation – e.g. animations or live-action shorts where children of the CrownThrive community can see themselves represented positively. CrownThrive may produce original mini-shows via ThriveStudio, such as a puppet show teaching about African history or a science experiment series hosted by a young presenter. User engagement is via parents: CrownThrive invites parents in the community to submit short videos of kids doing positive things (like a 2-minute clip of a child reading a poem or demonstrating a recipe with their family). Those can be compiled into a weekly “Community Kids Spotlight” episode on the channel. Content scheduling takes into account time of day and age group – mornings might have content for preschoolers, afternoons for grade-school educational content, and evenings for family viewing. This thoughtful programming helps position ThriveKids as a go-to family channel with cultural flair.
- Integrations: While the content is for kids, integrations occur via the parents and broader ecosystem. CrownThriveU might indirectly integrate by offering parenting or children’s education courses (advertised to parents during ThriveKids programming breaks – e.g. a banner “Check out CrownThriveU course on Child Entrepreneurship for Teens”). ThriveGather integration could include broadcasting community events like kids talent showcases or virtual field trips arranged by CrownThrive (streaming them on the channel). Virality Music can contribute by providing a library of children’s music or beats for use in the background of content (ensuring lively, rights-free audio). Additionally, the CrownRewards program might include incentives for families (e.g. watch and answer a quiz about an educational video to earn points, encouraging active viewing). Overall, ThriveKids SYND strengthens CrownThrive’s family outreach and ensures the ecosystem serves all age groups.
ThriveGaming SYND
- Channel Type: Linear SYND (Looped) – a 24/7 channel streaming gaming-related content. (No separate on-demand channel yet; gaming videos might be accessible on-demand via MVP’s library under a gaming category). ThriveGaming SYND is a continuous loop of e-sports highlights, game reviews, streams, and tech shows oriented to gaming.
- Technical Configuration: ThriveGaming is configured as a Viloud linear channel with scheduled blocks. Content includes recorded gameplay streams, review videos, and possibly CrownThrive’s own gaming shows. This channel likely leverages external video links heavily – for example, embedding YouTube gaming content or Twitch replays – to avoid storage burdens. A custom domain like tv.crownthrive.com/thrivegaming or similar is used. The channel might have a program schedule that resets every X hours featuring different game genres (morning for casual/mobile games, afternoon for console games, late night for e-sports tournaments, etc.). The video player is skinned with a sleek, tech-oriented theme (to appeal to gamers) and includes chat or interactive widgets if feasible (though Viloud doesn’t natively support chat, CrownThrive might embed a Discord link or similar for community). Since live gameplay streaming could be a draw, CrownThrive might occasionally use their one live stream slot to broadcast a live gaming session or tournament on ThriveGaming (coordinating schedule so it doesn’t conflict with other live needs).
- Monetization (AdLuxe): The gaming channel is a prime target for advertisers in tech and entertainment categories (IAB7: Games, IAB1: Entertainment, etc.). AdLuxe will serve video ads for gaming accessories, new game releases, and tech gadgets in the mid-roll slots between segments. ThriveGaming SYND likely has more frequent ad breaks than some other channels (mirroring the ad density of typical gaming streams, but still kept reasonable). The AdLuxe programmatic server will utilize audience interest data (e.g. if integrated with user profiles, known gamers might see more relevant game ads). Format-wise, interactive ads could be interesting here – e.g. VPAID ads that allow clicking to see game trailers (though on connected TV the interactivity is limited to click-through). Interscroller or full-screen interstitial ads might announce big game launches during natural breaks. AdLuxe may also use wrapper tags to connect to specialized gaming ad exchanges for niche sponsor deals. Additionally, product placement style promotions might occur (for example, a short sponsored segment from a game studio could run as content between videos). Payment flows and referrals on AdLuxe could incentivize gaming content creators: e.g. if a creator’s video runs on ThriveGaming, they might get a revenue share of the ad impressions it generates. This aligns with CrownThrive’s support for creators – a concept borrowed from platforms like Twitch’s model, but implemented via AdLuxe’s tracking (creators tagged to content and paid accordingly).
- Content Strategy: ThriveGaming aims to engage the black and brown gaming community and beyond, highlighting diversity in gaming. Content includes: gameplay highlights (especially featuring melanated gamers or characters), reviews of popular games with cultural commentary, “Let’s Play” style walkthroughs, competitive e-sports match replays (especially from fighting games or sports games with diverse participants), and tech talk segments (like discussions on game development, coding for kids, etc.). CrownThrive might partner with up-and-coming gaming streamers from its community, airing edited versions of their streams on the channel to give them exposure (a win-win: content for the channel, publicity for the streamer). The schedule could dedicate segments like “Indie Game Spotlight” to promote minority-developed games, or “Retro Replay” nights showing classic games with commentary. By focusing on inclusion, ThriveGaming carves a niche where gamers of color feel represented (e.g. coverage of characters or storylines that resonate with the community, discussions around diversity in the gaming industry). New content is sourced via community submissions and partnerships – for example, if CrownThriveU runs a course on Game Design, some tutorial snippets from that could air here as educational bits.
- Integrations: ThriveGaming ties into ThriveGather by possibly hosting virtual gaming tournaments or community game nights (organizing through ThriveGather and streaming on the channel). CrownThrive could set up an online tournament (e.g. a Madden or NBA2K tournament) and broadcast the finals live on ThriveGaming SYND – leveraging the live capability occasionally. CrownThriveU integration might include promoting its tech courses (like coding, game design) to viewers – for instance, a lower-third graphic during a gameplay video might invite viewers to “Learn game development at CrownThriveU”. Virality Music synergy: gaming content often uses background music; Virality can supply hip-hop or EDM tracks from its catalog for montage videos or streamer intros, ensuring no copyright strikes and also giving Virality’s artists exposure. Additionally, AdLuxe’s integration means any interactive features (like scanning QR codes on screen for game discounts) can be tracked and rewarded via CrownRewards (e.g. viewers get points for engaging with sponsored gaming challenges). Thus, ThriveGaming serves entertainment while also funneling viewers to educational and community opportunities in the CrownThrive ecosystem.
ThriveSports SYND
- Channel Type: Linear SYND (Live & Loop) – a continuous channel for sports and fitness content. It streams a mix of recorded sports content and possibly some live segments (e.g. local sports or live commentary) in a looped schedule.
- Technical Configuration: ThriveSports is established as a linear channel where content like sports talk shows, highlights, workout programs, and documentaries play around the clock. Using Viloud’s scheduler, different “shows” are slotted (morning workout hour, afternoon sports talk, evening game replays, etc.) and then repeated daily. The channel can broadcast up to 1080p sports footage; because of the 50,000-minute monthly cap, long live streams of sports are limited, but shorter live sessions (like a live panel discussion on sports topics) can be scheduled, making use of the single live stream input as needed. Videos of sports events may be externally sourced – for example, CrownThrive might partner with HBCU (Historically Black Colleges) sports networks or local leagues to get highlight reels, which can be ingested via external .m3u8 feeds to avoid storage limits. The site interface (likely via tv.crownthrive.com or a sports subdomain) shows a schedule or “Now Playing” info, which could be manually updated since only MVP+ has an EPG feed. If needed, CrownThrive might create a simple EPG for ThriveSports on the website itself. The player might include a ticker or scoreboard graphic overlay (manually added by editing the videos or via an HTML overlay if possible) to enhance the sports feel.
- Monetization (AdLuxe): ThriveSports attracts advertisers in fitness, apparel, sports gear, nutrition, and automotive categories. AdLuxe will deploy a variety of ad formats here: standard video spots during natural breaks (e.g. halftime of a recorded game, or between segments of a talk show), overlay ads like a banner at the bottom (similar to how live sports have score-bar ads), and potentially sponsored scoreboard sections. Programmatic ads via OpenRTB will match categories such as IAB17 (Sports) and IAB8 (Health/Fitness) to the content. CrownThrive could also integrate SSAI-like insertion on its own by editing long-form content to include placeholder slots where ads can be spliced in for the linear stream. On the AdLuxe side, monetization rules for sports might include regional targeting if content is local (e.g. show local gym ads to viewers in that region using geotargeting data from AdLuxe’s demand partners). The network supports real-time bidding, so if a big game highlight is playing and draws more viewers, AdLuxe can auction that ad slot at a premium (ensuring high CPM ads fill peak times). For direct sponsors, the channel might air sponsored segments – for example, “Player of the Day brought to you by [Brand]” as part of content (this is facilitated outside AdLuxe or via AdLuxe’s direct campaign management). Payment logic ensures CrownThrive or any content partner (like a local sports content provider) gets a share of revenue; if a partner supplied footage, AdLuxe can track impressions during that content block and allocate a revenue share per contractual terms (this requires internal tracking, perhaps via ad tag macros or manual calculation). Referral incentives: if a sports influencer brings advertisers to AdLuxe, they could earn referral commissions, though this is more of a business development detail.
- Content Strategy: ThriveSports showcases athletic excellence and health within CrownThrive’s community. Content ranges from traditional sports highlights (with a focus on athletes of color or underrepresented sports) to fitness and wellness programming. Key elements: Highlights & Replays of basketball, football, track, etc., possibly from community leagues or college games; Sports Commentary & Talk – CrownThrive might produce a weekly sports roundtable via ThriveStudio where commentators discuss sports news from a cultural perspective; Fitness & Training – daily workout shows or yoga for athletes (tying in wellness, given CrownThrive’s bent towards holistic health); Documentaries – short features on historic sports figures from diverse backgrounds, or the intersection of sports and social issues. A unique angle could be featuring sports not usually in mainstream but popular in certain cultures (e.g. double-dutch competitions, step dancing, etc., treated as sports). CrownThrive can leverage community content: e.g. a member of the CrownThrive community who’s a personal trainer might host a 15-minute daily exercise segment; or a local coach might share training drills on the channel. This user-generated approach builds community ownership. The schedule ensures there’s always something energetic on – mornings might start with a workout, midday could have talk/replays, evenings prime-time games or documentaries. As with all CrownThrive content, representation and empowerment remain key: celebrating black athletes’ achievements, encouraging viewers to stay fit, and discussing topics like sports entrepreneurship or scholarships for youth.
- Integrations: ThriveSports naturally intersects with ThriveGather for live events – e.g. CrownThrive could organize a community 5K run or a live sports clinic, broadcast snippets on the channel and use ThriveGather for sign-ups. If CrownThrive sponsors local sports events or is present at a festival, those events can be covered and aired. CrownThriveU might offer courses for sports professionals (like a course on sports marketing or health/nutrition); the channel can advertise these between programs (“Interested in a career in sports management? Check out CrownThriveU…”). Virality Music provides upbeat tracks for highlight reels or fitness segments, ensuring dynamic soundtracks with proper rights. The channel could also drive traffic to the Locticians/Wellness directory if a viewer is interested in personal fitness coaching – e.g. a ticker message: “Need a personal trainer or wellness coach? Visit our directory on CrownThrive.” In essence, ThriveSports isn’t siloed – it promotes healthy living (tied to CrownThrive’s wellness mission) and connects viewers to educational and community resources to engage beyond just watching.
ThriveMusic SYND
- Channel Type: Linear SYND (Music Video Channel) – a 24/7 music video and music culture channel. (On-demand music videos might be accessible via Virality Music’s platform or MVP, but the channel itself is linear, reminiscent of a traditional music TV channel.)
- Technical Configuration: ThriveMusic SYND is configured to play back-to-back music videos, concerts, and related content in a continuous stream. Much of the content comes through Virality Music pipelines – e.g. official music videos from independent artists in Virality’s catalog or licensed videos from YouTube for major artists (as allowed). The technical challenge is rights management: CrownThrive will focus on music where they have distribution rights (Virality artists or public domain performances) or content that is cleared via platforms like YouTube’s embed permissions. These videos are likely linked as external streams (YouTube links can be added to Viloud channels) to save storage and avoid copyright uploads. The channel can also feature audio-visual content like lyric videos or recorded live sessions. Because it’s music, having smooth transitions is key – possibly the channel uses short filler clips (like artist interviews or “coming up next” bumpers) between videos to allow ad insertion points. The video player displays track info (e.g. adding on-screen text of song title and artist, which might be manually burned into the video or shown via the “TV guide / now playing” feature on Viloud’s site). The site for ThriveMusic might be part of CrownThrive TV or a dedicated domain (tv.crownthrive.com/thrivemusic or integrated with viralitymusic.com).
- Monetization (AdLuxe): ThriveMusic can be monetized similar to how music TV channels are – periodic ad breaks every few songs. AdLuxe’s network will serve ads in categories appealing to a music audience: entertainment, tech (headphones, streaming services), lifestyle brands, etc. Since music videos can vary in length, a rule might be to insert a 60-second ad block after 2-3 videos. The channel likely uses client-side ads (the player triggers them) as opposed to full SSAI, given it’s not the primary FAST output. With AdLuxe’s video ad server, they ensure ads are delivered in high quality suitable for connected TV or web (possibly using VAST with adaptive streaming for ads). A unique monetization approach here: branded content and sponsorships – e.g. a segment like “New Music Showcase” could be sponsored by a brand and include a short advertorial or mention. AdLuxe can manage such direct campaigns by scheduling specific ad creatives at set times (using VMAP or manual scheduling on the channel). They also support VPAID interactive ads which could let viewers click to listen to a full song or visit an artist page, but interactive elements might only work on web, not on TV. Payment logic might involve sharing revenue with artists for their video plays – since Virality Music’s model includes revenue-sharing, CrownThrive can allocate a portion of ad revenue to the music content owners. AdLuxe’s tracking would ensure each video’s play counts and associated ad impressions are logged, and Virality’s system would credit the artists accordingly (e.g. via smart contracts or internal accounting). In terms of referral incentive, if artists bring their own sponsors to advertise on the channel, CrownThrive could give them a cut or extra exposure – the AdLuxe platform is flexible to accommodate custom deals in the network.
- Content Strategy: ThriveMusic is essentially CrownThrive’s version of an MTV/BET-style channel focusing on music that resonates with its community. The content mix includes: music videos across genres (hip-hop, R&B, Afrobeat, reggae, soulful pop, etc.) with a spotlight on independent and emerging artists from Virality Music; short interviews or behind-the-scenes clips (e.g. a 5-minute segment of an artist interview from a CrownThrive podcast or Virality studio session) woven between blocks of videos; live performance recordings (tiny desk-style concerts, open mic nights from the community); and possibly user-submitted music content (with quality control). A scheduling strategy could be by genre or mood – e.g. mornings: upbeat tracks, afternoon: throwback classics, late night: chill vibes. Special programming can include countdown shows (top 10 charts for the week), themed hours (genre-specific or region-specific music), and event-based programming (if there’s a big music awards or festival, highlights related to it). The Virality Music integration is crucial: whenever a Virality artist releases a new video, ThriveMusic gets it first, effectively acting as the promotional outlet. Conversely, the channel’s existence encourages artists to join Virality Music for a chance at exposure. Culturally, the channel ensures representation in music – giving airplay to artists from the African diaspora and beyond who might not get mainstream coverage. This not only entertains but empowers by showcasing diverse talent.
- Integrations: By design, ThriveMusic is deeply integrated with Virality Music. All content here funnels back to Virality’s platform – the channel constantly prompts viewers with “Love this song? Find it on Virality Music to stream or buy” or QR codes to Virality’s SoundCloud/Songtradr pages. It effectively acts as a video front-end for Virality. ThriveStudio may contribute by producing live sessions or music shows (like a session series in CrownThrive’s studio featuring local artists). Those productions then air on ThriveMusic. ThriveGather integration could involve broadcasting live concerts or DJ sets – e.g. a virtual music festival hosted on ThriveGather and simultaneously streamed on the channel (one of the few times the live stream slot would be devoted to a multi-hour event on ThriveMusic). This can significantly boost engagement, with chat happening on ThriveGather while the channel provides the video feed. Also, through CrownThrive’s ecosystem, music content can tie to merchandise or events – an on-screen banner might advertise an upcoming tour or direct to a merchandise store (CrownThrive’s e-commerce integrations). The synergy of music, events, and commerce is a long-term monetization play and cultural enrichment, making ThriveMusic a vibrant part of the ecosystem.
ThriveFinance SYND
- Channel Type: Linear SYND – a 24/7 channel dedicated to finance, business, and economics content, running in a loop. (On-demand finance content likely lives on CrownThriveU or MVP, while the channel provides a continuous “business TV” experience.)
- Technical Configuration: ThriveFinance is structured like a financial news/education channel. Content is scheduled perhaps in hour-long blocks focusing on different aspects (entrepreneurship, investing, career development, etc.). Much content can be sourced from CrownThriveU’s business courses (edited into TV-friendly formats), CrownThrive’s podcasts (audio repackaged with visuals), and curated YouTube content (e.g. TED talks on finance, minority business showcases) via external linking. The channel might incorporate slides or ticker feeds – for example, it could display motivational quotes or business tips between videos, or even a simplified stock ticker if targeting investors (though real-time data would require an API, so likely not in initial phase). The Viloud platform doesn’t natively support dynamic data overlays, but CrownThrive could simulate a “ticker” by pre-producing a video segment that looks like one and updating it periodically. As with others, a custom domain or path provides access (possibly under tv.crownthrive.com or tv.crownthriveu.com since it aligns with the educational side). The video quality is standard HD, mostly talking-head and slideshow content which compresses well (light on bandwidth). If live webinars or coaching sessions happen, they can be simulcast here (with careful scheduling because of the one-live limit).
- Monetization (AdLuxe): ThriveFinance content is attractive to advertisers in finance, education, and B2B services (think IAB3: Business, IAB7-18: financial services, IAB5: Education). AdLuxe will fill ad slots with ads like banking services, fintech apps, online courses (maybe even CrownThrive’s own courses). The channel likely has fewer but more high-value ads – e.g. a couple of longer ad breaks per hour, as viewers of finance content may tolerate deeper informational ads. AdLuxe’s programmatic logic might include dayparting: during work hours, serve more B2B or productivity tool ads; evenings or weekends, serve personal finance or side-hustle ads. Also, sponsored content can be a revenue form: for instance, a segment “Startup Spotlight” could be sponsored by an incubator or a bank, managed as part of AdLuxe direct deals. The network’s OpenRTB integration allows it to draw from premium advertisers (maybe even LinkedIn, Microsoft, etc.) who bid on context of “business content”. Because this channel might have lower general audience but a more niche professional audience, CPMs can be higher – AdLuxe can set a floor price for ads to ensure only quality/high-paying ads run. If unsold, house ads for CrownThriveU or partner messages fill in. Payment and referral flows: CrownThrive might allow financial content creators (like a YouTube finance guru whose videos they air) to input their own referral codes into ads (AdLuxe could accommodate a custom parameter in the ad call), so if a viewer signs up for a service via that ad, the creator gets a referral bonus – incentivizing top creators to contribute content to the channel.
- Content Strategy: ThriveFinance aims to empower viewers with financial literacy and business acumen, focusing especially on the needs of entrepreneurs and professionals in underrepresented communities. Programming includes: Small Business Spotlights – mini-docs or interviews featuring successful Black/Brown entrepreneurs sharing how they built their businesses; Financial Literacy 101 – explainers on credit, investing, homeownership (some could be animated explainers or clips from CrownThriveU courses); Career and Leadership – tips on professional growth, perhaps a talk show format with HR experts (potentially produced by ThriveStudio); Market Watch – not real-time stock news (unless later integrated), but weekly recaps of economic trends or how-to’s on investing basics; and Tech and Innovation – showcasing startups, especially those launched within CrownThrive’s incubator or community (synergy with CrownThrive’s incubator initiatives). Tone-wise, it’s educational but accessible – demystifying finance with culturally relevant context (e.g. church financing in community, cooperative economics). The channel updates content frequently by pulling from CrownThriveU’s continuously expanding courses and hosting live Q&As (e.g. a monthly “Financial Clinic” live show). Over time, user engagement can shape content: the community might request topics via forums, and those get turned into new show segments. Overall, the strategy is to position ThriveFinance as the go-to source for wealth-building knowledge among CrownThrive’s audience – aligning with the mission to foster economic empowerment.
- Integrations: CrownThriveU is a major content source and beneficiary – the channel effectively teases CrownThriveU content (e.g. broadcasting a snippet of a course on marketing, then prompting viewers that the full course is available on CrownThriveU). This drives course enrollments. Conversely, top instructors from CrownThriveU might get interview segments on the channel to build their brand. ThriveGather can be integrated via virtual conferences or panels on business topics that are streamed on the channel (like a mini online summit on minority entrepreneurship). These events would use ThriveGather for interaction but reach a broader audience via the channel. AdLuxe integration here is interesting: since AdLuxe is an ad tech product of CrownThrive, ThriveFinance might occasionally educate its own viewers about AdLuxe (for example, a segment on “monetizing your website” could mention AdLuxe as a solution for entrepreneurs with digital content). This way, the channel even helps recruit publishers or advertisers to AdLuxe – a meta integration. Virality Music’s role is minor but present: background music in finance explainers or intro/outro music for shows can use Virality’s library (perhaps subtle instrumental beats to maintain a professional vibe). Lastly, CrownRewards could incentivize viewership – e.g. “Watch our 8PM show and answer a question on the forum to earn reward points” – encouraging people to not only consume content but act on it (like applying for that business grant advertised, etc.). This holistic integration ensures ThriveFinance doesn’t just inform but spurs real economic action in the community.
ThriveCulture SYND
- Channel Type: Linear SYND – a continuous channel focusing on arts, culture, and lifestyle content. This channel is like the “variety” or cultural magazine channel covering topics such as art, fashion, travel, food, and history through a culturally empowering lens.
- Technical Configuration: ThriveCulture runs as a scheduled loop channel on Viloud, drawing from a wide array of short-form and long-form content. The channel likely rotates through themes (e.g. a cooking show segment followed by a travel vlog, then an arts documentary). It might repurpose content from CrownThrive’s blog or partner content sites (for example, Locticians’ style videos, or The TAME Gallery’s art content if any). Videos are encoded or linked accordingly. The channel’s presentation could include subtitling (since cultural content might involve multilingual aspects or historical info, having captions ensures accessibility). Domain-wise, it might live on tv.crownthrive.com or be linked from related sites (Locticians site likely links to it as well since culture overlaps with lifestyle). If any live cultural events occur (like a live-streamed festival or art show via ThriveGather), the channel can temporarily carry it. Otherwise, it’s pre-recorded content cycling.
- Monetization (AdLuxe): ThriveCulture’s broad lifestyle scope allows for a wide variety of advertisers: fashion brands, travel services, food and beverage, arts organizations, etc. AdLuxe will use dynamic ad targeting here – since content genre changes throughout the day, the ad server can adjust targeting on the fly. For example, during a cooking segment, serve a food delivery service ad; during a travel segment, serve an airline or tourism ad. This could be achieved by segmenting the schedule and attaching specific AdLuxe ad tags for each content category block (Viloud doesn’t natively swap ad tags per program, but CrownThrive could split ThriveCulture into sub-channels or insert category bumpers with their own ad calls). The channel also offers creative monetization: sponsored content vignettes (e.g. a 2-minute mini feature about a destination sponsored by a travel agency) can be inserted, arranged via AdLuxe as direct deals. Standard mid-roll and pre-roll ads are present too, with frequency depending on content length. Ad formats could include interactive shoppable ads – e.g. during a fashion segment, an overlay might show a QR code or link to purchase an item featured. AdLuxe’s system can handle such companion ads, enhancing engagement. Payment and referral: if a particular content creator (say a chef whose cooking videos are on the channel) brings advertisers or products, they could share in revenue. AdLuxe’s referral tracking might give that creator a percentage of any ad revenue from advertisers they referred. This incentivizes creators to help monetize the channel. The OpenRTB connections ensure that even niche advertisers (like art galleries or cultural events) can bid to appear in relevant slots.
- Content Strategy: ThriveCulture is a celebration of lifestyle and creativity, aligned with CrownThrive’s cultural mission of elevating diverse voices. Content types include: Food & Culinary – cooking demonstrations, explorations of traditional recipes, spotlights on Black-owned restaurants; Travel & Heritage – travelogues focusing on destinations in Africa, the Caribbean, Latin America, or within diaspora communities (or even local cultural tours of cities like DC, New Orleans); Fashion & Style – segments on natural hair fashion (crossover with Locticians), interviews with designers, coverage of cultural fashion events; Arts & Literature – profiles of artists, poets, authors, and showcases of their work (maybe snippets from The TAME Gallery or similar initiatives); History & Storytelling – short documentaries or oral history clips that educate on cultural heritage. The programming aims for a rich tapestry – one hour you might learn how to cook jollof rice, the next you’re watching a mini-doc on Harlem Renaissance art. By design it’s varied but unified by the theme of cultural richness. CrownThrive likely partners with cultural content creators and influencers – e.g. a travel vlogger from the community becomes a regular contributor, or a historian shares weekly “Did You Know” history shorts. Frequency of fresh content is important to keep viewers engaged with new discoveries, so the team curates from a large pool and rotates segments frequently. If CrownThrive organizes cultural events (like art shows or a film festival), recorded footage from those events also feeds the channel. This strategy positions ThriveCulture as a window into the global melanated experience – entertaining and educating viewers about their own and others’ cultures.
- Integrations: ThriveCulture naturally intersects with Locticians (beauty/fashion side), The TAME Gallery (if CrownThrive runs art initiatives, as hinted by search results), and ThriveGather events (like cultural fairs or webinars). For example, an event from ThriveGather focusing on “Diaspora Food Festival Virtual Event” could be streamed on the channel. CrownThriveU might plug in where there are relevant courses – e.g. if there’s a course on “Starting a Fashion Business” or “Culinary Entrepreneurship,” the channel can feature a snippet and direct viewers to that course. Virality Music contributes culturally-themed music to accompany travel or food segments (imagine upbeat Afro-Caribbean music behind a travel segment in Jamaica – Virality artists can provide that). Also, when showcasing literature or podcasts, CrownThrive might use content from its ThrivePodcast network (if one exists) or audio content from MVP’s audio section by adding visual elements – a way to repurpose content across media. Lastly, AdLuxe might be integrated as a subject itself in content – for instance, an interview with CrownThrive’s team about how they support minority-owned media (implicitly promoting AdLuxe and the ecosystem). In summary, ThriveCulture is the glue that ties together the creative and lifestyle aspects of CrownThrive, and its integrations make sure viewers can dive deeper into any interest via the ecosystem’s other platforms.
ThriveBusiness SYND
- Channel Type: Linear SYND – a dedicated channel for business development, entrepreneurship, and professional content, running continuously. (This has thematic overlap with ThriveFinance, but while Finance covers money matters broadly, ThriveBusiness zeroes in on entrepreneurship, startups, and career development – essentially the practical “business how-to” content. It likely shares content with CrownThriveU extensively.)
- Technical Configuration: ThriveBusiness is configured as a linear stream of workshops, interviews, and how-to videos relevant to building and running businesses. Many of these videos come straight from CrownThriveU course recordings or webinars (with permission to broadcast them). For example, a CrownThriveU course on social media marketing might be edited into episodic segments and aired. Additional content may be pulled from webinars CrownThrive has hosted, or external sources like TEDx talks by entrepreneurs of color, etc. The channel runs on the CrownThriveU domain (since it’s closely related) – for instance, tv.crownthriveu.com might host both live classes and this channel’s stream. Technically, to avoid eating up all storage, only select high-impact videos are uploaded and many are linked. This channel might also employ scheduled reruns of CrownThrive’s own events: if CrownThrive did a virtual summit last quarter, those recordings can fill a weekend “Business Summit Marathon” on the channel. Because content tends to be longer form (hour-long talks, etc.), the schedule blocks are larger. If any live events are planned (like a live coaching session), those are infrequent and would take over the stream at scheduled times (promoted in advance). The player might have chapter markers (if pre-recorded videos have them) so viewers who join mid-way can know what topics are being covered.
- Monetization (AdLuxe): ThriveBusiness, like ThriveFinance, commands high-value niche ads – think software services, B2B solutions, online courses, etc. AdLuxe will serve targeted video ads and banner ads aimed at entrepreneurs: for instance, ads for website builders, bookkeeping software, or even CrownThrive’s own services (like its incubator or consulting). Many ads might be direct or partnership-based: CrownThrive could approach organizations that support small businesses (SBA, fintech startups, etc.) to advertise here knowing the audience is relevant. AdLuxe’s programmatic side will make sure standard business ad inventory (from networks like LinkedIn Marketing or Google’s B2B advertisers) are tapped when available. The channel might also use native advertising: e.g. a short segment “Business Tool of the Day” which is actually sponsored content demonstrating a particular SaaS tool – produced in a way that fits the content style. AdLuxe can facilitate these as direct deals outside the typical VAST framework. Additionally, since ThriveBusiness viewers might take notes or visit links, companion ads on the site (like a sidebar with a special offer code) can be effective; the AdLuxe display server can show a companion banner in sync with a video ad. Payment logic might feed into affiliate deals: if a viewer signs up for a service via an ad they saw on ThriveBusiness, CrownThrive (or even the content presenter if it was their referral link) could get a commission – tracked by AdLuxe’s referral system. For referral incentives, CrownThrive’s consultants or mentors might bring in clients who then advertise on AdLuxe; those mentors could get a finder's fee (AdLuxe can credit referrers a percentage of spend, akin to an affiliate program).
- Content Strategy: ThriveBusiness is all about practical knowledge and inspiration for entrepreneurs and professionals. Content lineup includes: Workshops & Tutorials – e.g. “How to Build Your Brand on Instagram,” “SEO basics for your salon’s website” (these can be drawn from CrownThriveU modules or created fresh via ThriveStudio); Founder Stories – interviews or case studies of successful business owners (focusing on challenges overcome, lessons learned – aligned with CrownThrive’s incubator narrative); Career Growth – perhaps segments on leadership, resume building, or switching careers (some overlap with ThriveFinance but more about personal professional development); Incubator Insider – updates or documentaries on startups within CrownThrive’s own programs, giving viewers a reality-TV style look at entrepreneurs in action; and Tech and Innovation – coverage of how emerging tech (AI, Web3 – which CrownThrive is involved in) can be leveraged by small businesses, presented in approachable mini-segments. The channel’s strategy is to provide round-the-clock mentorship in a sense – whenever someone tunes in, they get either actionable advice or motivation to continue their business journey. It complements static courses by offering a lean-back learning experience. Content is updated frequently with new tips and talks, especially as CrownThriveU adds courses or CrownThrive runs new events. In alignment with the mission, there’s an emphasis on topics like overcoming systemic barriers, accessing funding as a minority entrepreneur, building generational wealth through business, etc., making the content highly tailored to the audience’s realities.
- Integrations: As expected, CrownThriveU is the cornerstone integration – the channel promotes courses (“Up next: a preview from our Marketing 101 course, enroll for the full course at CrownThriveU.com” etc.), and uses CrownThriveU content as programming. The channel might also serve as a lead generator for CrownThrive’s services: e.g. a segment might segue into “Need personalized help? Our CrownThrive consulting services or mentorship are available – visit our site.” ThriveGather integration can manifest as live Q&A sessions scheduled on the channel. For example, a monthly “Ask an Expert Live” event where viewers can tune in and simultaneously ask questions through ThriveGather’s platform (the channel would broadcast the video and direct serious questions to a ThriveGather link for interactivity). AdLuxe itself could be highlighted – perhaps as part of an “advertising tips” segment or as a case study for how to monetize a website (with AdLuxe being the example), reinforcing ecosystem synergy. Virality Music doesn’t have a large role here except perhaps for intro/outro music in shows (provided by a professional, unobtrusive track from Virality’s collection). Finally, ThriveAlumni (CrownThrive’s community of program graduates) might be both content and audience – profiles of alumni businesses can become channel content, and alumni might use the channel to advertise job openings or services (through AdLuxe). In essence, ThriveBusiness SYND not only educates but directly connects viewers to CrownThrive’s entrepreneurial ecosystem (tools, courses, mentors), making it a powerful tool for business development in more ways than one.
ThriveWellness SYND
- Channel Type: Linear SYND – a 24/7 wellness and health-focused channel, streaming content on physical health, mental health, self-care, and holistic living.
- Technical Configuration: ThriveWellness is organized as a looped channel with segments including workout routines, yoga/meditation sessions, nutritional advice, mental health talks, etc. It likely draws content from partnerships with wellness experts in the CrownThrive community and possibly replays from events (e.g. if CrownThrive had a “Wellness Wednesday” webinar series, those recordings play here). The channel might function similarly to a health & wellness cable channel: scheduled exercise programs in the morning, healthy cooking in midday (overlap with ThriveCulture food content, but here with a nutrition focus), therapy/counseling discussions in evenings, etc. Technically, content may come from Locticians platform (they have wellness content in their mix) and CrownThriveU (if any health courses) plus new content from ThriveStudio (like guided meditation videos). The channel’s site presence could be on Locticians or CrownThrive (since Locticians’ community touches wellness). It might share domain with Locticians TV or have its own sub-section, given Locticians already covers beauty/wellness. The player could incorporate features like countdown timers for workouts or a gentle music background for meditation (these would be part of the content videos themselves).
- Monetization (AdLuxe): Wellness content can be sponsored by health and beauty advertisers. AdLuxe will include ads for products like skincare, fitness gear, vitamins, therapy apps, etc., aligning with IAB categories like Health & Fitness (IAB8) and Style/Beauty (IAB1-5). Many wellness brands love sponsored content, so we might see branded segments (e.g. a 5-minute “wellness tip of the day” courtesy of a sponsor) – AdLuxe handles those deals directly. Standard ads: pre-rolls before a yoga session, mid-rolls between segments. One special consideration: some mindfulness or yoga sessions might run 20-30 minutes uninterrupted; in those cases, CrownThrive would schedule ad breaks beforehand or after, to not disrupt the flow (maybe a single sponsor for the whole session). AdLuxe could implement a sponsorship mode where an entire program is “brought to you by [Brand]” and only a brief message at start/end is shown, instead of normal ads. The network’s programmatic ads can also include local businesses like clinics or spas if geo-targeting is possible, giving relevant local content. Payment logic might share revenue with wellness instructors featured; if an independent yoga teacher’s video is aired, they might get a stipend or revenue share from ads during their slot. The referral system might also reward viewers: for example, an advertiser (a fitness app) could give a referral code on the channel, and any sign-ups using it yield a commission to CrownThrive (AdLuxe tracks conversion if integrated with the advertiser’s API). This blends advertising with affiliate marketing for additional monetization.
- Content Strategy: ThriveWellness centers on improving viewers’ well-being and is very much a public service as well as entertainment channel. Content segments include: Exercise & Fitness – ranging from high-energy workouts to beginner-friendly exercises (targeting different fitness levels), possibly led by trainers from the community; Yoga & Meditation – calming sessions to reduce stress, could be daily morning and late-night segments; Nutrition & Cooking – healthy recipes, meal prep demonstrations, discussions on dietary tips (with a cultural twist, like making traditional recipes healthier); Mental Health & Self-Care Talks – therapists or life coaches discussing topics like anxiety, self-esteem, relationships (some content can come from ThriveHope if it overlaps, but with a more instructional tone); Wellness Journeys – testimonials or documentaries following someone’s health journey (e.g. weight loss journey, mental health journey), providing relatable inspiration. The channel ensures content is inclusive and culturally competent – for instance, addressing health issues prevalent in communities of color (like hypertension, diabetes) with empathy and actionable guidance, or featuring modalities like herbal medicine or spiritual practices that are culturally significant. The programming likely has a comforting, community feel (perhaps even live call-in shows could be a future feature). New content might come from partnerships with health organizations; CrownThrive could collaborate with a health nonprofit to produce a series on community health, which would run on the channel. Also, Locticians network members (who often focus on holistic wellness) might contribute content. The strategy is to make wellness knowledge accessible and engaging 24/7, reinforcing CrownThrive’s mission of uplifting the whole person (not just economically or culturally, but physically and mentally too).
- Integrations: ThriveWellness crosses over with Locticians significantly, since Locticians TV already promises wellness content in addition to hair/beauty. In practice, ThriveWellness might be the evolved form of Locticians’ wellness stream – possibly the “Locticians SYND” channel already includes such content. As CrownThrive grows, they might rebrand or separate the streams, but integration is there: viewers on Locticians TV are pointed to ThriveWellness content and vice versa. ThriveGather could be used for virtual group activities like live meditation sessions or group workouts – those events scheduled via ThriveGather can appear on the channel calendar and be simulcast. CrownThriveU integration: if there are courses like “Holistic Health Coaching” or “Nutrition for Entrepreneurs,” those can be promoted. Perhaps CrownThriveU or a partner might eventually certify viewers (imagine a weekly quiz on content that leads to a “certificate of wellness knowledge” – just an engagement idea). Virality Music plays a subtle but vital role: wellness videos benefit from soothing music – CrownThrive can utilize Virality’s catalog of ambient or instrumental tracks to underscore yoga/meditation sessions, rather than paying third-party licensing. Not only does this avoid royalty fees, it also showcases those tracks (which could be available on Virality’s site for personal use). Finally, synergy with CrownRewards: encouraging healthy habits can be tied to rewards (e.g. watch 5 workout videos this week, earn points towards a discount on wellness products in CrownThrive’s marketplace). Through these integrations, ThriveWellness becomes not just a channel but part of a larger support system for community health, connected with CrownThrive’s commerce and education arms.
ThriveGather SYND
- Channel Type: Linear SYND / Event Channel – a unique channel focusing on community events, live gatherings, and social content. Unlike the others, ThriveGather SYND might not run 24/7 with pre-recorded content alone; instead, it heavily features live or recently-recorded events from CrownThrive’s community platform (ThriveGather). It serves as the “events channel” of the ecosystem.
- Technical Configuration: ThriveGather SYND operates in two modes: live broadcast during scheduled community events, and looped highlights the rest of the time. When there’s a live event (a workshop, panel, conference session, concert, etc.), this channel becomes the live stream outlet for it – leveraging the single live input (meaning only one event at a time can be streamed). CrownThrive would coordinate so that major events don’t overlap or, if they do, only one is chosen for the channel while others remain purely online. Outside of live events, the channel reverts to a loop of event recordings, interviews from events, user-generated live content, or even a “virtual lobby” stream. For instance, between events it might show a montage of past event highlights or a schedule of upcoming events with background music. Technical setup involves quick switching: Viloud allows interrupting a linear channel with a live stream input, so ThriveGather SYND is basically a linear channel that frequently gets interrupted by live feeds, then returns to VOD playout once the live ends. The domain is likely tv.crownthrive.com (main site) or directly embedded on the ThriveGather site (which might be separate but can embed a player). If needed, a backup stream link (like the watch.viloud.tv link) is provided for reliability. The channel’s schedule is dynamic – CrownThrive might publish a weekly “ThriveGather TV Guide” listing live events times and highlight programs.
- Monetization (AdLuxe): ThriveGather SYND’s monetization is a bit different because live events may have their own sponsorships. When broadcasting a live event, the channel would honor that event’s sponsorship (e.g. a community event might have a sponsor who expects their logo or ads to be shown). AdLuxe can integrate by injecting sponsor ads or lower-thirds during the live feed (via a manual or SSAI process). For general playout, the channel can run normal ads between event segments – likely promos for upcoming events (house ads) or ads relevant to community (education, local businesses). Programmatic ads can fill slots when there’s no specific sponsor – e.g. after a recorded panel discussion finishes, insert a 2-minute ad break. However, because event content might not pause for ads, CrownThrive will often place ads only at natural breaks (like intermissions or post-event). AdLuxe’s system might thus be used more for display/banner ads overlaying the video (like a translucent banner at bottom thanking sponsors) or pre/post-roll around event streams, rather than frequent mid-rolls that could disrupt live speeches. During off-peak looping, standard video ads can run since those are just recordings. All IAB categories could appear, but likely focusing on event-friendly ads: tech, education, maybe travel (if advertising upcoming conferences). Payment and referral: if events sell tickets or have paid registration, the channel could advertise an event and include a referral code for viewers to sign up next time, tracked via CrownThrive’s referral system (not directly an ad thing, but part of monetizing events). Also, if external organizations host events on ThriveGather platform and want them televised, CrownThrive could charge a fee or revenue share, essentially selling broadcast exposure (AdLuxe could track these as campaigns or have them pay for guaranteed airtime).
- Content Strategy: ThriveGather SYND is the heartbeat of the CrownThrive community in real-time. Its content revolves entirely around events and interactive experiences. Examples of content: Live Panels & Webinars – community discussions on topics from business to beauty, streamed in real-time; Conferences & Summits – CrownThrive’s multi-session virtual conferences, where the channel might jump between “stages” or present a curated main feed; Workshops & Classes – occasional free live classes from CrownThriveU instructors to entice enrollment; Community Shows – perhaps a weekly “open mic” night or talent show where community members perform or speak (curated and live-streamed); Social Hangouts – even virtual meetups or group chats could be televised in part (with participants’ consent). Between live events, content includes event recaps, best-of compilations, user testimonials from events, and a rolling listing of upcoming events or real-time social media feeds. The channel is somewhat unpredictable by nature – it’s event-driven – but that can be exciting for viewers who know something live and communal is often happening. Essentially, it’s CrownThrive’s version of C-SPAN mixed with live variety show: it makes the community’s activities visible to all. This can encourage more people to join events or just tune in to see what’s happening in the community at any given time. Strategically, CrownThrive uses this channel to drive FOMO (fear of missing out) and thus increase participation in their ecosystem; seeing an event on the channel might prompt a viewer to actually register next time to participate actively. It also archives the collective knowledge and fun from events by replaying them, extending their life and reach beyond the live attendees.
- Integrations: By definition, ThriveGather SYND is an integration of ThriveGather (events platform) with the media network. It takes events from the web platform (which might involve Zoom or a custom interface) and puts them on TV/web streaming. This means integration with ThriveTickets/ThriveEvents (their event management system): the channel will often show a prompt like “Get tickets for the next event at ThriveTickets.com” or display event codes. CrownThriveU might use this channel for live course previews or graduation ceremonies for its cohorts, making education part of community celebration. If CrownThrive has a ThriveAlumni network, their meetups could be featured to inspire new members. Virality Music might integrate by providing live entertainment – e.g. a live music showcase event on ThriveGather would double as content here, and promote Virality artists. When no formal event is on, CrownThrive could even stream curated music playlists (with Virality tracks) as a “radio hour” to keep the channel active (monetizing lightly and giving artists exposure). AdLuxe’s integration is more behind-the-scenes here but if any event is specifically about digital advertising or monetization, that content could naturally mention AdLuxe. Essentially, ThriveGather SYND serves as the live collaborative arm of CrownThrive TV, weaving together education, entertainment, and networking events into a single viewer experience, and in doing so it showcases every other part of the ecosystem (since events often revolve around those parts).
Locticians SYND
- Channel Type: Linear SYND – a nonstop curated stream under the Locticians brand, focused on natural hair care and beauty. (Locticians also has an On-Demand channel as noted on their site: “Locticians On-Demand”, but here we focus on the syndicated stream).
- Technical Configuration: Locticians SYND is already implemented via Viloud as per Locticians.com: it’s described as a “Non-stop stream of the best loc care and beauty tutorials”. This channel likely pulls from a library of videos that Locticians (the platform) has – including YouTube tutorials, influencer content, and CrownThrive’s own produced videos (like expert Q&As, product demos). It runs in a continuous loop, perhaps around a 4-6 hour content block that repeats. Locticians SYND is accessible at tv.locticians.com (the custom domain mapped to the Viloud site). Indeed, Locticians TV’s page has a “Watch Locticians SYND” link that opens tv.locticians.com, presumably with the linear channel playing. The Locticians site also lists a Locticians On-Demand channel, which likely is a separate VOD channel on the same domain for user-selected viewing of all videos. Technically, the Locticians SYND channel uses Viloud’s scheduler to line up various videos: hair styling tutorials, product reviews, interviews with trichologists, etc. Being part of the AppSumo plan, it counts towards the channel limit but benefits from the unlimited external video link feature (Locticians can link many YouTube how-to videos without storage cost). Player customization includes the Locticians brand (which is part of the Melanated Voices network – logos, colors aligned with their style). Also, since Locticians content is highly visual (focusing on hair), the stream is likely encoded at good quality (720p/1080p) to show details clearly.
- Monetization (AdLuxe): Locticians SYND monetizes via ads that appeal to the beauty and personal care segment. AdLuxe provides targeted ads for haircare products, beauty brands, and possibly local salons or training programs. For example, a VAST ad for a natural hair product line might play during a break. According to Locticians community needs, ads might also include services like dermatology clinics or wellness retreats (IAB categories: Fashion & Beauty, Health). Given Locticians is an existing platform, they may have direct sponsorships – e.g. a particular haircare brand could sponsor an hour of programming (“Brought to you by XYZ Oils”). The AdLuxe network will manage both programmatic and direct ads: programmatic for filling general slots, direct for any exclusive sponsor deals (which can be scheduled via AdLuxe’s ad server to ensure they run at agreed times). Additionally, native advertising fits well: a short tutorial video from a sponsor can run as if content (with disclosure) – e.g. “How to use XYZ Oil for your locs” could be content that is actually branded. AdLuxe’s system can classify that as sponsored content but present it seamlessly. Payment logic might also include affiliate marketing: Locticians could have affiliate links/codes for products featured – those could be shown on-screen or in a companion banner. If viewers purchase through those, CrownThrive/Locticians get a commission. The referral incentive flow may involve community influencers: if an influencer’s video is featured and it includes an affiliate code for a product, AdLuxe can attribute sales to that influencer and reward them (thus motivating content contributions). This aligns with CrownThrive’s ethos of shared success.
- Content Strategy: Locticians SYND is all about hair care, beauty, and style within the natural lifestyle community. The content is curated to continuously engage anyone interested in locs and natural hair: How-to Tutorials (e.g. how to start locs, styles for various lengths, maintenance routines), Product Reviews (influencers or experts reviewing shampoos, oils, tools), Expert Talks (snippets from trichologists or veteran locticians giving advice on scalp care, etc.), Community Spotlights (feature a Locticians directory member or a salon, showing their work and story), and Live Q&A replays (maybe recordings from when an expert took questions live on Locticians forum, if any). Locticians SYND presumably aims to loop the “best of the best” content to keep viewers learning and entertained continuously. New content comes from both the Locticians community (members often upload or suggest videos) and CrownThrive’s own production. For example, CrownThrive might produce a series “Loc Journey” following individuals over time – those episodes become part of the rotation. The strategy is to position Locticians SYND as the go-to passive watch channel for anyone in the natural hair journey – you can turn it on anytime and get tips or inspiration, without having to search around YouTube. It strengthens brand loyalty to Locticians by providing value 24/7. And culturally, it centers and celebrates Black hair care practices and knowledge sharing, fulfilling the mission of representation and empowerment through something as personal as hair.
- Integrations: Locticians SYND is integrated with the broader Locticians platform – e.g. viewers can click “Watch Locticians SYND” on locticians.com and also see links to “Book an appointment” or “Find a loctician near you” on the same page. In fact, the Locticians TV page explicitly ties into their directory and portal (with mentions of Collab Portal for submitting content and connecting with experts). So, as someone watches Locticians SYND, the site likely still has navigation encouraging them to explore the community directory or the forum. ThriveGather integration: Locticians might host live virtual events (like hair care workshops or live product demos) – these can be broadcast on the channel as special live segments, similar to what ThriveGather SYND would do but focused on hair/beauty niche. CrownThriveU integration might be minimal here, unless CrownThriveU offers cosmetology or beauty business courses (in which case, ads or mentions for those courses can appear). Virality Music can contribute to Locticians SYND by providing background music for tutorials (some tutorial creators prefer music under their voiceovers). CrownThrive could encourage use of Virality’s royalty-free tracks in original content, thereby showcasing those tracks on the channel. Additionally, AdLuxe integration means local businesses from the Locticians network (like a salon owner who wants to advertise a product line) can do so easily – the AdLuxe platform can empower even small businesses to place ads on the channel targeted to their city or audience, effectively turning the community into both content contributors and advertisers in a healthy ecosystem. In summary, Locticians SYND is a fully realized niche channel that also acts as a funnel: it draws viewers into the Locticians community (to book services, buy products, join discussions) and into CrownThrive’s monetization loop, all while enriching them with knowledge and connection.
CrownThriveU SYND
- Channel Type: Linear SYND – an education-focused channel streaming free lectures, course previews, and knowledge content from CrownThriveU. It can be seen as an “open education TV” channel that complements the CrownThriveU platform by offering continuous learning content.
- Technical Configuration: CrownThriveU SYND likely runs on tv.crownthriveu.com (the CrownThriveU video site). It is set up to stream a playlist of course excerpts, instructional videos, and webinar recordings. The content is drawn from CrownThriveU’s course library (with permission to broadcast segments for marketing purposes), from expert webinars hosted on the platform, and from related educational content (like TED-style talks or industry interviews CrownThrive curates). The channel might be scheduled with “faculty hours” – e.g. a block of marketing lessons, then a block of wellness lessons, etc., showcasing different categories available on the platform. Technically, since CrownThriveU courses are premium content, the channel carefully selects segments that are valuable yet will entice viewers to enroll for full courses (essentially acting as a teaser and lead generator). The Viloud channel is configured as linear with looping schedule, possibly updated weekly to highlight different courses. Live integration: occasionally, CrownThriveU might offer a live class or info session free to the public – this can be streamed live on the SYND channel to drive interest (leveraging the one live slot if not in use by something else at that time). The channel branding follows CrownThriveU style (academic yet engaging, maybe with lower-thirds showing course titles and where to sign up). They may also integrate captions for accessibility since educational content benefits from it.
- Monetization (AdLuxe): While the ultimate goal is to convert viewers into paying students rather than monetize via ads, CrownThriveU SYND can still carry advertising that aligns with professional development and education. AdLuxe can serve ads for tools and services beneficial to learners (e.g. productivity apps, e-learning software, certification programs) or even ads for CrownThrive’s own services (like “Join CrownThrive membership” etc.). Many ad slots might actually be house ads: promoting specific CrownThriveU courses (“Enroll now in [Course Name] at 20% off”), which AdLuxe can manage as internal campaigns. External advertisers could include universities or training programs, but since CrownThriveU itself is a training platform, external edu ads might be limited to not distract from CrownThriveU’s offerings (unless they are complementary, like language learning apps or something). The channel could also feature scholarship or sponsor messages – for example, if a company sponsors a batch of scholarships on CrownThriveU, a segment or ad can thank them, functioning as CSR advertisement. Programmatically, if any category fits, it might be Business or Education ads, but CrownThrive might intentionally keep the ad load light here to maintain a high-value feel. Instead, monetization is indirect: the channel’s biggest “ad” is CrownThriveU itself. Payment logic for any external ads is straightforward (typical revenue share to CrownThrive), and referral incentives aren’t a big focus unless maybe giving students a code to refer others to CrownThriveU after seeing the channel. Possibly, AdLuxe could track if a viewer saw a certain course promo on the channel and then signed up (through a code or timing correlation) – proving the channel’s efficacy as a marketing tool.
- Content Strategy: CrownThriveU SYND is essentially an always-on open classroom, reflecting CrownThriveU’s mission of accessible professional and personal education. Content is taken from actual courses and learning materials: think of 15-minute snippets of a video lesson, a recorded snippet of a live coaching session, or a summary of a course module. Additionally, fresh content might be created such as “Top 5 Tips” compilations (derived from courses), interviews with instructors or industry experts, and general motivational content about learning. The programming might have themes per day or hour – e.g. “Marketing Monday” with marketing course clips, “Tech Tuesday” with IT skills content, “Wellness Wednesday” with personal development lessons, etc. Each piece of content clearly indicates which course or topic it’s from, essentially acting as a preview. The strategy is to give genuine value (so viewers stick around and trust the content quality) while consistently inviting them to deepen their learning on the CrownThriveU platform. Over time, as new courses launch, their previews get added; if courses update, new segments replace older ones to keep content current. Another angle: CrownThriveU SYND can showcase success stories – short videos of how a course helped someone’s career (inspirational content that doubles as marketing). By curating content in an interesting flow rather than pure ads, the channel can attract a regular audience of aspiring learners who may not yet be paying – gradually converting some into customers. It essentially broadens CrownThriveU’s reach beyond those who have signed up, into the top of the funnel.
- Integrations: CrownThriveU SYND integrates deeply with CrownThriveU (platform) – viewers are repeatedly directed to the website to sign up for full courses. The channel might use QR codes or short URLs on-screen for specific courses to track engagement. It also ties in with ThriveAlumni: alumni of CrownThriveU or CrownThrive’s incubator might be featured to show real outcomes of learning (which builds credibility and community). ThriveGather integration could involve broadcasting certain open webinars or alumni panel discussions (which are events but also learning experiences). For example, a live “Ask the Instructor” session could be on ThriveGather and simulcast. AdLuxe indirectly benefits because as CrownThriveU grows its student base via this channel, more content and possibly more advertising opportunities arise across the ecosystem – but directly, AdLuxe’s only role here is serving the internal promotions and any gentle external ads as discussed. Virality Music might supply background tunes for interstitials or intro music for segments to keep energy (e.g. a subtle background track during a slide presentation to avoid dead air). Furthermore, the CrownRewards program could incentivize channel viewers: maybe “watch and learn” challenges where if someone answers quiz questions about content they saw on the channel, they get reward points or even a discount on a course. This encourages active viewing and ties back into the user accounts on CrownThrive’s platform. Summarily, CrownThriveU SYND is both an educational service in line with CrownThrive’s empowerment goals and a strategic marketing tool, integrated with the whole ecosystem of events, community, and services to maximize the platform’s impact.
(Note: Additional channels like XENthrive TV or others hinted in the ecosystem would follow a similar detailed breakdown, but the above covers the primary channels listed. Each channel’s setup ensures it aligns with CrownThrive’s mission of empowering the community through content, while leveraging Viloud’s capabilities and CrownThrive’s AdLuxe monetization to sustain and grow the network.)
2. Branded TV Website Infrastructure and Hosting
CrownThrive’s media distribution is facilitated through a network of branded web TV sites (using Viloud’s white-label web player and custom domain feature). Each content brand has its own online “channel home” under a custom domain, creating a seamless and branded user experience. Below is the breakdown of the website infrastructure and how it supports the channels:
- Custom Domain Mapping: CrownThrive utilizes custom CNAME mapping to host each channel’s web player on memorable, brand-specific URLs. For example, tv.locticians.com, tv.melanatedvoices.com, tv.crownthriveu.com, tv.crownthrive.com, tv.xenthrive.com, etc., all point to Viloud-hosted channel pages. Through the Viloud dashboard, each “branded website” is assigned one of these domains (Viloud supports multiple custom domains with the stacked plan). This means when a user goes to tv.locticians.com, they see the Locticians TV interface with the Locticians SYND and On-Demand channels, rather than a Viloud URL. The mapping is done via DNS CNAME records that point the custom domain to Viloud’s servers, and Viloud provides SSL so that all these sites are secure (HTTPS). The result is a unified CrownThrive network of sites that appear as first-party platforms to the audience, strengthening brand identity. Each domain is structured to host potentially multiple channels or sections: for instance, tv.locticians.com might contain both the live stream and on-demand library for Locticians, and similarly tv.crownthrive.com could serve as an umbrella site listing all CrownThrive channels (or specifically host MVP+). The linking between them is also considered – e.g. the Melanated Voices site links to Locticians TV and vice versa, creating a web of CrownThrive properties. Should CrownThrive decide to consolidate, tv.crownthrive.com could be a central hub with a channel guide that then opens each channel’s stream in its respective domain or as an embedded player.
- Hosting Strategy: By using Viloud’s cloud playout and hosting, CrownThrive offloads the heavy lifting of video streaming infrastructure. Viloud provides global CDN delivery for the video content (both live and VOD), meaning when viewers access the custom domain sites, the video streams (.m3u8 HLS) are delivered efficiently worldwide. The hybrid hosting strategy here involves mixing Viloud’s hosting with external video sources: CrownThrive only uploads critical or original content to Viloud (within the 1500-minute storage limit), and leverages external hosting for the bulk of content (YouTube, Vimeo, or self-hosted HLS links). This not only conserves storage but also mitigates the 50k minutes viewing cap, as external streams (like YouTube if embedded via Viloud) do not count against Viloud bandwidth. Essentially, the custom domain sites act as shells that aggregate content from various sources into one branded experience. For purely live events, CrownThrive can ingest via RTMP into Viloud for distribution (for the one allowed live stream at a time), and the Viloud platform then streams it out to viewers via those custom domains. In terms of uptime and backups, CrownThrive lists a backup stream URL (like watch.viloud.tv/… link) for at least Locticians TV, which suggests they have a plan if a custom domain has an issue – viewers can be directed to Viloud’s generic domain as a fallback. The web infrastructure is also configured for scalability: each domain can handle the concurrent viewers up to the plan’s limits (50k minutes/month equates to an average concurrency of around ~100 viewers 24/7, but peaks can be higher if others are lower). For future growth, see Roadmap section on hybrid solutions beyond Viloud. Importantly, each site’s hosting via Viloud means CrownThrive doesn’t need separate web servers for video – they only manage the DNS and front-end embedding, and Viloud ensures the streaming backend (with adaptive HLS, etc.) is running smoothly.
- Ad and Analytics Layering: On each custom domain site, CrownThrive layers its advertising and analytics tools to track performance and monetize effectively. Advertising: The Viloud player on these sites is configured with AdLuxe’s ad tag URLs (for VAST/VPAID), so video ads are pulled into the player directly. Additionally, the site templates (which Viloud allows some customization of) can include AdLuxe’s display ad scripts – for instance, CrownThrive can insert HTML/JS for banner ads in the page around the video player. Because they have white-label control, they might integrate an AdLuxe ad server script to call banner ads at the top or sidebar of the page, turning each site into a multi-format ad inventory source (video + display). These sites also incorporate analytics: Viloud provides basic player analytics (views, watch time per video, etc.) and CrownThrive likely adds its own analytics like Google Analytics or Matomo via the custom code option. This would track user behavior (page views, clicks on various channel buttons, geo data) across the domains. It’s crucial for measuring which channels are most viewed and when. Moreover, AdLuxe itself will supply ad analytics – CrownThrive can see ad impressions, fill rates, revenues by channel in the AdLuxe dashboard. Combining these, CrownThrive can analyze, for example, that “ThriveMusic SYND at 8pm gets high viewership from age 18-24 and a high ad CPM” and adjust strategy accordingly. The analytics also feed back into advertising: content categories on each channel can be tagged (via IAB content categories, metadata) so that AdLuxe’s programmatic engine can do contextual targeting (this mapping of content to IAB categories is part of the setup for each channel’s profile in AdLuxe). All sites carry CrownThrive’s privacy policy and cookie notices as required, since they do use cookies for analytics and possibly ad targeting. In terms of user data, no login is required to watch the streams (except MVP’s interactive platform perhaps), so they are mostly tracking general metrics, but if a user is logged into a CrownThrive account on another subdomain, they might unify tracking via a shared analytics property to see if engaged community members also tune into TV content.
- Brand Segmentation and Hierarchy: Each site/domain corresponds to a major brand in the CrownThrive ecosystem, establishing a clear segmentation: Locticians for hair/beauty, Melanated Voices (MVP) for broad culture and media, CrownThriveU for education, etc. This segmentation allows content to be tailored and marketing to be targeted per audience. The hierarchy is such that CrownThrive (the parent company) has an umbrella site (crownthrive.com) which likely links out to these sub-branded sites or describes the ecosystem. Under that, each brand’s site is somewhat autonomous in content but unified in design ethos (consistent navigation cues that it’s part of CrownThrive – e.g. a footer credit “All Rights Reserved, CrownThrive, LLC” on each). The segmentation extends to analytics and monetization: each domain can have its own analytics profile and ad placement IDs, enabling CrownThrive to, for instance, sell ads specifically on “Melanated Voices TV” separately from “ThriveKids TV” if desired, based on audience differences. In hierarchy terms, some domains serve as hubs for multiple channels: tv.crownthrive.com might be used for the MVP+ channel or as a network hub listing all channels (like a portal where you choose what to watch). Meanwhile, tv.locticians.com is a niche hub containing Locticians SYND and On-Demand inside it. Similarly, tv.crownthriveu.com might host CrownThriveU SYND and possibly links to the on-demand course portal (or even embed some free course content). The brand hierarchy is also reflected in site navigation: for example, on Locticians TV site, they explicitly list “Melanated Voices TV” with a link to tv.melanatedvoices.com in the navigation, indicating MVP is the broader brand parent. This cross-linking shows MVP is the top-level media brand, with Locticians being a sub-brand channel of it. We see CrownThrive’s ecosystem treating Melanated Voices Platform as a main brand with sub-channels (Locticians TV is “by Melanated Voices TV”). In effect, the websites mirror this structure: Melanated Voices TV site likely references all its child channels (Locticians, etc.), and CrownThrive’s main site references all major segments (we saw references to Locticians TV, XENthrive TV, etc., on the main CrownThrive page). This structured navigation ensures a user can jump between content verticals easily. The hierarchy also helps with audience segmentation: each site caters to its specific community and has appropriate messaging – e.g. the Locticians site emphasizes community and submissions for loc content, whereas CrownThriveU’s site emphasizes courses and certifications. All segmented sites roll up under the unified CrownThrive ecosystem for business strategy (common monetization via AdLuxe, user base via CrownRewards, etc.), but present distinct entry points to appeal to different interests.
In summary, the web infrastructure uses Viloud’s multi-site white-label capability to create a network of interlinked, brand-consistent microsites, each hosting the streaming channels and on-demand offerings of a particular CrownThrive brand. This provides CrownThrive both control and flexibility: control in branding and content per site, and flexibility to expand (new domain for a new channel can be added easily) and to direct traffic among them. The custom domains and integrated ads/analytics ensure that, from a user perspective, they are engaging with CrownThrive’s own “mini-OTT” network, while underneath, the heavy work is managed by the Viloud platform and global CDN for reliable streaming.
3. AdLuxe Network Blueprint (Monetization Ecosystem)
AdLuxe Network is CrownThrive’s in-house advertising network and ad-tech infrastructure, powering monetization across all CrownThrive media channels and beyond. This section outlines the blueprint for AdLuxe, including its categorization system, supported ad formats, programmatic logic, and financial model:
- IAB Category Coverage (IAB1–IAB26): AdLuxe is configured to recognize and target all standard IAB content categories from IAB1 (Arts & Entertainment) through IAB26 (Technology) for granular ad targeting. Each piece of content or each channel in the CrownThrive ecosystem is tagged with one or multiple IAB categories that best describe it. For example, Locticians content is tagged under IAB2 (Automotive – actually that’s not relevant; more likely IAB18 “Style & Fashion” and IAB8 “Health & Fitness” for wellness), ThriveGaming under IAB17 (Games), ThriveFinance under IAB3 (Business) and IAB14 (Personal Finance), etc. By covering the full range of IAB categories, AdLuxe can onboard advertisers from virtually any industry and ensure their ads only show against relevant content. This is crucial for brand safety and high CPMs – an advertiser can target “IAB19 (Technology) > Streaming Video” if they want tech-savvy audiences, or “IAB5 (Education)” to align with CrownThriveU content, for instance. The AdLuxe ad server maintains an updated taxonomy and can also handle sub-categories for more precision. Additionally, AdLuxe implements content exclusions as needed: categories that CrownThrive wishes to avoid (e.g. no IAB13 (Politics) ads on certain channels, or no alcohol ads on ThriveKids) are configured in the network rules. In essence, AdLuxe’s breadth of category support means it’s capable of serving as a full-stack network for all content verticals CrownThrive touches, and even beyond CrownThrive (if they choose to extend AdLuxe services to partner publishers eventually).
- Ad Format Enablement Matrix: AdLuxe is a multi-format ad network, supporting a wide matrix of ad types to maximize revenue and fill rates across platforms. The formats include:
- Display Banners: Standard IAB banner sizes (728x90 leaderboard, 300x250 MPU, 160x600 skyscraper, etc.) for web and mobile web placements. These are used on the TV sites (around the video player) and also potentially in-app (if OTT apps are built later).
- Video Ads (VAST): In-stream video ads are a core format – both linear (pre-roll, mid-roll, post-roll) and non-linear (overlays). AdLuxe’s video ad server supports VAST 4.x, meaning it can handle multiple creatives, Mezzanine files, and interactive extensions as needed. All CrownThrive channels utilize VAST for their video breaks, pulling ads from AdLuxe.
- Interactive Video (VPAID): For web player environments, AdLuxe can serve VPAID ads which allow interactive elements on top of video (like clickable overlays, mini games). This could be used for, say, a ThriveGaming interactive ad where viewers can click to vote or play a small demo. On connected TV, VPAID is often not supported, so AdLuxe ensures graceful fallback to plain VAST.
- VMAP & Wrappers: AdLuxe can generate VMAP schedules to predefine an ad pod (useful if CrownThrive wants to schedule multiple ads in one break). It also honors VAST Wrapper tags – meaning if AdLuxe doesn’t have a direct ad, it can call out to partner ad networks in a waterfall. For example, AdLuxe might wrap a Google AdManager or SpotX tag, so if its own inventory is empty, the wrapper passes the request outward. This keeps fill rates high.
- Interscrollers / Rich Media: On mobile web, AdLuxe supports interscroller ads (ads that appear as you scroll, taking up most of the screen in a smooth transition). This could be implemented on CrownThrive blog pages or community forums, but for the TV content sites which are more static, interscrollers may not be as relevant unless those pages get a scroll feed of content. Regardless, AdLuxe’s ad server has capability for rich media HTML5 ads, full-screen interstitials (which could be triggered when a user navigates or opens a stream in a mobile app), and possibly native ads as well.
- DOOH and CTV: Looking forward, AdLuxe is built to deliver ads to Connected TV (OTT) and even Digital Out-of-Home screens. For CTV, it means ads served via AdLuxe in the CrownThrive Roku/FireTV apps will be TV-compliant (high-bitrate video, no clickable elements, etc.) and trackable via server-side beacons. The FAST channel MVP+ with SCTE markers can interface with CTV platforms: either AdLuxe can pre-fill ads server-side for the FAST output, or the FAST platform (like Roku Channel) might handle filling – in which case AdLuxe could supply inventory via deals with those platforms. Either scenario is anticipated in the AdLuxe design.
- Monetization Rules and Programmatic Logic (SSP/DSP, OpenRTB): AdLuxe functions as both an SSP (supply-side platform) for CrownThrive’s own inventory and a small ad exchange of sorts for demand sources. It is OpenRTB-compliant, meaning it can conduct real-time auctions with DSPs (Demand-Side Platforms) and trading desks. The monetization rules are set to prioritize direct and high-value demand while filling all available ad opportunities:
- Waterfall & Header Bidding: AdLuxe likely employs a hybrid of waterfall and header bidding for display ads. For video, it might sequentially call partners if needed. The network can integrate with header bidding wrappers (Prebid.js or similar) on web, allowing multiple demand sources to bid on banner placements simultaneously, maximizing CPM. This is mentioned in AdLuxe’s offering of handling exchange via OpenRTB and Header Bidding adapters.
- Floor Prices and Tiers: CrownThrive sets floor CPMs for each channel/category based on audience value. For example, ThriveFinance might have a higher floor CPM than ThriveKids. If bids come in below floor, AdLuxe either passes or shows a house ad, preserving viewer experience and not underselling inventory.
- SSP Partnerships: AdLuxe connects to major DSPs (Google DV360, The Trade Desk, Amazon, etc.) so that whenever an ad slot is available on a CrownThrive channel, it broadcasts a bid request with details (content category, user device, geo, etc.). Because categories are well-defined, it can attract relevant bids. AdLuxe also allows direct SSP connections – for instance, if CrownThrive wants to ensure fill for video, it might link with an SSP like SpotX or FreeWheel for backfill, essentially acting as a meta-SSP.
- Direct Campaign Management: The network has an interface for CrownThrive (and potentially external advertisers in the future) to set up direct campaigns. For instance, if a brand wants to run a month-long campaign across all channels with certain frequency cap, AdLuxe can directly traffick those creatives to meet impressions goals. These direct campaigns might be sold at flat rates or guaranteed impressions, sitting at the top of the priority stack (with preemption rights over programmatic if needed).
- Frequency Capping & Targeting: AdLuxe enforces frequency capping so users aren’t bombarded – e.g. no more than 1 ad per X minutes on linear channels, or no user sees the same ad more than 3 times a day. Targeting rules allow campaigns to zero in on specific channels or audience segments (like only on MVP+ during primetime, or only to users in the USA). The network uses whatever data is available – contextual mainly, but if CrownThrive accounts are logged in on the site, potentially first-party data (like age group, interests) can be used in future to do more audience-based targeting. Importantly, it avoids sensitive targeting that was disallowed (like anything involving personal sensitive attributes).
- OpenRTB Auction: When operating as an exchange, AdLuxe can solicit bids in an open auction. For example, when a mid-roll ad break on MVP+ arises, AdLuxe sends an OpenRTB bid request to all integrated DSPs with info like “Channel: MVP+, Content: Cultural/Entertainment, Device: CTV, Impression type: video 30s”. DSPs respond with bids and creatives if they have a matching campaign (say, an advertiser targeting “African-American audiences interested in entertainment”). AdLuxe’s server picks the highest CPM bid that meets all criteria and returns that ad to the player. If no bid beats the floor or fills, then a direct-sold or house ad is used (as per the waterfall logic).
- Quality and Compliance: AdLuxe follows rules to ensure ad quality – e.g. using industry filters to block malware, enforcing VAST timeouts so a bad ad tag doesn’t stall the stream, and complying with privacy (providing opt-outs, honoring Do Not Track if applicable, and since CrownThrive’s audience may include EU residents, GDPR/CCPA compliance via consent strings in RTB calls).
- SSAI for FAST: In the case of MVP+ FAST channel, AdLuxe integrates with the SSAI insertion process. When SCTE-35 markers signal an ad break, an SSAI module (possibly via a partner or built-in if CrownThrive has that capability) will call AdLuxe for content to fill that break. AdLuxe then runs its auction for a pod of ads (it might compile several 15s ads to fill a 60s break, for example) and returns them to the SSAI server, which stitches them into the stream. This ensures FAST platform viewers see ads without needing a client-side call (which they can’t do on Roku’s end). The SSAI integration, combined with OpenRTB, effectively turns MVP+ into a monetized TV channel on par with other FAST channels.
- Reporting & Optimization: AdLuxe provides detailed reports so CrownThrive can optimize. It tracks revenue by channel, by category, by time of day. Using this, they might adjust programming or ad strategies (for example, if reports show late-night on ThriveMusic has low fill, they might reduce ad breaks then or sell that slot in a bundle with higher-demand slots). The feedback loop means programming and monetization strategy are intertwined and continuously improving.
- Payment Logic and Referral Incentive Flow: AdLuxe handles financial flows both internally (CrownThrive as the publisher network) and potentially externally (affiliate/referral programs):
- Revenue Collection and Payout: AdLuxe collects ad revenue from various sources – programmatic demand (usually net 60-90 days payment from DSPs), direct advertisers (per their contract terms), etc. Because CrownThrive is the sole publisher at the moment, AdLuxe’s role is mainly to route the money to CrownThrive’s accounts. In the future, if AdLuxe expands to serve other publishers or content partners, it will manage payouts to them. For now, it would credit revenues to each channel/business unit for internal accounting (helping CrownThrive know how much each content vertical earned). The funds then feed into CrownThrive’s overall budget for reinvestment.
- Referral Incentives: CrownThrive likely has an affiliate/referral scheme in place (for example, the search result about “Crown Affiliate Program – Earn up to 15% commissions” might indicate a broader referral program in their ecosystem). With AdLuxe, referral incentives could work in a few ways:
- Bringing Advertisers: If a CrownThrive community member or partner refers a new advertiser to the AdLuxe network (say a small business that wants to advertise), CrownThrive can give the referrer a commission (maybe a percentage of that advertiser’s ad spend for the first campaign). AdLuxe can track this by tagging the advertiser account to a referrer ID and calculating 1% (as an example) of spend to allocate to the referrer, as indicated by some affiliate info.
- Bringing Publishers/Partners: If in future other content creators integrate their streams with AdLuxe (for example, a partner site using AdLuxe for ads), a referrer who brought them could get a cut. But currently, it’s mostly internal.
- Viewer Engagement Referrals: Indirectly, CrownThrive might use ad revenue to reward viewers via CrownRewards. For instance, if viewers watch ads (or interact with them), they might earn points. While not a direct referral, it’s a user incentive tied to monetization. However, this needs to be balanced carefully to not violate any ad platform policies (generally you can’t incentivize clicking ads, but incentivizing watching content that happens to have ads is fine).
- Internal Cross-Promo: CrownThrive’s referral incentive might also mean if a user of one platform (like Locticians) refers someone to become an advertiser or partner on CrownThrive/AdLuxe, they get some membership benefits. These flows would be managed outside the ad server but tracked by CrownThrive’s CRM.
In summary, the AdLuxe Network is built to be a comprehensive advertising solution that maximizes revenue for CrownThrive’s media properties while maintaining control over ad quality and targeting. Its support of all IAB categories and ad formats ensures any advertiser can find inventory to fit their needs, and any ad opportunity can be filled. Programmatic OpenRTB capabilities place it on par with industry-standard exchanges, enabling real-time competition for CrownThrive’s ad slots, thereby increasing CPMs and fill rates. The monetization rules ensure an optimal viewer experience (with pacing, targeting, and content alignment), and the financial framework of AdLuxe not only brings in revenue but also potentially distributes it in a way that incentivizes the growth of the ecosystem (through referrals and sharing with content partners). AdLuxe is, in essence, the revenue engine that powers CrownThrive’s sustainability, turning content views into a thriving business while respecting the community it serves.
4. Viloud AppSumo Plan Constraints and Solutions
CrownThrive’s current implementation is bound by the limits of the Viloud AppSumo lifetime plan it has activated. These constraints include 1 FAST channel, 1 concurrent live stream, 1500 minutes of hosted video storage, and 50,000 streaming minutes per month on Viloud’s platform. Understanding and working within (and around) these limits is crucial for successful operation. Here’s how CrownThrive manages these constraints and plans for them:
- FAST Channel Limit (1 FAST Channel): The plan allows only a single channel with FAST capabilities (i.e., SCTE-35 ad markers and an EPG). CrownThrive designates MVP+ as this FAST channel – the flagship channel that gets the full FAST treatment for distribution on third-party platforms. This means MVP+ is the only channel where Viloud inserts SCTE-35 markers into the HLS stream and generates an EPG XML feed, enabling integration with services like Roku Channel or Plex as a linear channel. All other channels (the “SYND” channels like ThriveKids, ThriveMusic, etc.) are run as standard linear channels without FAST markers. Solution: Even without FAST markers, those channels can still run ads via client-side insertion, they just won’t have EPG metadata for outside platforms. In practice, CrownThrive focuses external distribution efforts on MVP+ initially – pitching it to FAST platforms as “Melanated Voices TV” with its schedule feed. The other channels are accessible via CrownThrive’s own sites/apps only for now. If CrownThrive wants to expose another channel on a FAST platform, they have a couple of workarounds: (1) periodically swap which channel is using the FAST slot (though doing so frequently isn’t practical, they might temporarily make ThriveSports FAST if partnering with a sports OTT service, then switch back – but this is complex and not ideal), or (2) create a combined channel feed that rotates content blocks from multiple channels as one FAST channel. The latter is an interesting approach – for example, CrownThrive could program MVP+ such that certain hours of the day are “MVP+” content, others are “ThriveKids hour” or “ThriveMusic hour”. Then on external platforms, it appears as one channel with varied programming, but internally it promotes all sub-brands. This approach squeezes more utility out of the single FAST channel. Meanwhile, CrownThrive monitors if Viloud offers expansion – if an enterprise upgrade or additional FAST channels become possible, that’s in the roadmap (see Roadmap section on scaling beyond channel caps). For now, one FAST channel is treated as a prized resource and allocated where it can have the biggest impact (the main MVP+ channel that represents the network broadly).
- Live Stream Limit (1 Simultaneous Live Stream): The plan allows only one concurrent live stream channel at a time (Viloud Premium offers 5, but under AppSumo stacking, it seems we are limited to 1 live input with our current tier). This means CrownThrive can only broadcast one live event across the entire network at any given moment. Solution: CrownThrive carefully schedules live events so they do not overlap. All brands share the single live pipeline – effectively a “one-at-a-time live channel” that can be plugged into any programmed channel. For example, if a Locticians live Q&A is scheduled 3pm–4pm, CrownThrive ensures no other channel is doing a live event at that time. At 3pm, they use Viloud’s feature to interrupt Locticians SYND with the live stream (or have a dedicated Locticians Live channel that is turned on at that time) and broadcast. Later that evening, if CrownThriveU wants to do a live webinar, it must wait until the previous live is done. CrownThrive likely keeps a central calendar (via ThriveGather’s event system) of all live broadcasts and assigns the live stream slot accordingly. In practical terms, they might set up a single “CrownThrive Live” RTMP input in Viloud and simply switch which channel it’s assigned to at any given time. Coordination is key: the content teams across Locticians, ThriveKids, etc., communicate their live needs and CrownThrive staggers them. If two live events must happen at once (say a conflict in scheduling), CrownThrive has contingency plans: possibly stream one event via an alternative method (like directly on YouTube or Zoom outside of Viloud) while the other uses the Viloud pipeline. They could then later air the recorded version of the second event on delay. This way, audience can still see both, one live and one slightly delayed “as live.” Another strategy is to simulcast one live event on multiple channels if relevant – using the single input to cover two audiences at once, e.g. a business talk might stream on both ThriveFinance and ThriveBusiness by embedding the same live feed on both sites (this doesn’t double the input, it’s one stream shown in two places). That however counts as two channels pulling the same live feed, which Viloud might or might not allow easily. If not directly supported, CrownThrive could embed a YouTube live player on one site as a workaround for the second channel. Overall, the one-live limit pushes CrownThrive to be efficient and strategic with live content – prioritizing the events that truly need to be real-time, and packaging others as pre-recorded premieres if necessary.
- 1500 Minutes Storage: With ~1500 minutes (which is 25 hours) of video hosting included, CrownThrive has to be judicious about what to upload to Viloud’s cloud. Solution: Embrace external hosting and linking for the majority of content. Viloud allows unlimited external video links with no bandwidth charge, so CrownThrive offloads content to platforms like YouTube (unlisted or public videos), Vimeo, or its own CDN if available. For example, many tutorial videos or music videos are likely embedded via their YouTube URLs in the channels, which do not consume storage or streaming quota on Viloud. The 1500 minutes are reserved for content that either can’t be externally hosted or is better kept in-house: such as original CrownThrive shows that aren’t on YouTube, or content where they want more control (maybe full course videos for CrownThriveU previews, exclusive interviews, etc.). Even for those, CrownThrive encodes efficiently (perhaps compressing to reasonable bitrate) to maximize minutes within that storage. They might also periodically prune content – Viloud storage can be managed by removing older videos that are seldom used (especially if they exist elsewhere too). Additionally, they can swap videos in and out seasonally (keeping only currently needed content in storage). Another tactic: use shorter placeholder videos for certain programming and have them dynamically load longer content from external sources at playback. For instance, an on-demand item might be a short intro uploaded to Viloud, which then triggers playing a long external stream (though this might need custom coding beyond Viloud’s basic features). But at the simplest, external CDN usage is the primary solution – e.g. linking an .m3u8 from a cloud storage for long-form content. If CrownThrive has access to a free/cheap storage (like an AWS S3 with Cloudfront, or an IPFS pinning for decentralized hosting, given CrownThrive’s web3 interests), they might host large video files there and input their URLs into Viloud channels. This completely bypasses the storage cap and also the streaming cap as noted below. Essentially, the 1500 minutes become a cache for content that absolutely must be served via Viloud’s infrastructure (perhaps for SSAI or ad stitching reasons for the FAST channel – those might need to be within the platform for markers). CrownThrive will continually audit the storage usage and ensure they don’t hit the limit; if they approach it, they’ll delete older or less critical files and rely on external links instead (Viloud also likely stops new uploads if above quota, so they keep an eye to avoid disruptions).
- 50,000 Minutes/Month Streaming Cap: This cap (~833 hours) is the aggregate of all viewer watch time for videos hosted on Viloud (including live) per month. If not managed, a few hundred regular viewers could consume that quickly. Solution: Use external streaming for high-traffic content and apply bitrate optimization. As mentioned, any content served from an external source (YouTube CDN, etc.) does not count towards this limit. So CrownThrive configures channels so that as much content as possible is offloaded. For example, if Locticians SYND runs primarily YouTube videos, then no matter how many people watch, Viloud’s counter doesn’t tick – it’s using YouTube’s bandwidth. Similarly, live streams could be simulcast on YouTube Live or Facebook Live for additional viewers, to take the load off Viloud if expecting a large audience. CrownThrive might encourage casual viewers to watch via those social streams, reserving the Viloud embedded stream for the website audience that might be smaller or more targeted. Also, they can adjust the streaming bitrate/quality – Viloud supports adaptive streaming, but CrownThrive can control the source quality of uploads. By using moderate bitrates (say 720p instead of 1080p for certain channels that don’t require full HD), each minute viewed uses less data, thus possibly counting as fewer “minutes” if Viloud calculates by data (though it likely calculates purely time, but lower quality might deter some from lengthy watch or reduce rebuffer overhead). Another tactic is time-based scheduling: CrownThrive could intentionally put “filler” content that’s externally hosted during peak hours. For instance, if MVP+ sees high viewership at 8pm, ensure some of the programming then is pulling from an external link (like a movie on a public domain CDN) so that those viewer minutes don’t count. Save the Viloud-hosted content for times or channels with lighter viewership to spread out usage. CrownThrive will also monitor usage via Viloud analytics – if they see they are approaching say 80% of the 50k cap mid-month, they can proactively switch more content to external for the remainder of the month, or temporarily reduce promotional pushes to watch certain channels heavily. The worst-case if they exceed is presumably either overage charges (Viloud may allow paying for extra minutes) or service pausing. CrownThrive’s plan likely as an AppSumo deal doesn’t automatically allow overages (since it’s lifetime), so more likely they must stay within or upgrade to a custom plan. As a precaution, they likely have alerts set (maybe manually checking weekly usage metrics). Over time, if viewership grows, hitting this cap will be a good problem (indicating success) but then they’d need to consider moving to a paid plan or splitting load to other platforms. They could even use multiple Viloud accounts (if they happened to purchase more codes under different accounts) – one hack: run some channels on one account and others on another, each with its own 50k limit. But assuming one account, they do as much as possible externally. In summary, offloading bandwidth to external CDNs is the core method to avoid hitting the 50k limit – as evidenced by Viloud’s own suggestion that linking external .m3u8 incurrs no bandwidth charge. CrownThrive leverages that fully.
- Other Constraints: The plan likely limits number of channels and websites too, but given 5 codes stacked, CrownThrive has around 25 channels and 15 custom domains allowed (if 5 channels & 3 domains per code linearly), which covers their current needs (we identified ~15 channels and a handful of domains). Should they approach those limits, they would consolidate where possible (e.g. multiple related channels under one domain site as separate “sections” rather than consuming separate domain slots). The plan includes “Ads monetization” and “M3U8 output” as unlocked features (from 3 codes onward), which CrownThrive already uses – so no issue there. However, one quality constraint noted is that scheduling is limited to a 7-day loop on Viloud, meaning you can’t set different schedules beyond one week. CrownThrive works within that by just treating the week as a template and updating as needed – not a major issue, but worth noting operationally.
In essence, CrownThrive’s operational strategy under the AppSumo plan is to navigate within limits by using external resources cleverly. They treat Viloud as the backbone for playout and player functionality, but not necessarily as the source for all content data. By distributing content storage and streaming load to platforms like YouTube and leveraging Viloud’s unlimited external link allowance, they effectively bypass the most restrictive quotas while still enjoying the benefits of a unified channel experience. Additionally, careful live event scheduling and prioritized FAST usage ensure they make the most of premium features where it matters. This frugal and smart use of resources allows CrownThrive to run a multi-channel network on what is essentially a lightweight plan, until such time that upgrading or augmenting it becomes necessary (which the long-term roadmap addresses).
5. Virality Music and ThriveStudio Integration (Content Pipeline & Production)
Virality Music and ThriveStudio are two content engines within CrownThrive that fuel the media ecosystem with fresh content and ensure a smooth pipeline from production to channel delivery. Integrating these with the channels means establishing workflows for acquiring, producing, and distributing music and video content across the network:
- Virality Music’s Music Video Pipeline: Virality Music – CrownThrive’s music division – is tasked with providing a steady stream of music videos and audio content for channels like ThriveMusic, MVP+, and others. The pipeline works as follows: Independent artists signed up on Virality (or partnered with it) submit their music videos or live performance videos to Virality’s platform. Virality Music handles the licensing and distribution rights – ensuring CrownThrive has the rights to broadcast these videos on its channels (essential for avoiding takedowns). Once approved, these videos go into a media library accessible by the programming team. From there, the content programming team schedules them on ThriveMusic SYND or inserts them as segments in MVP+ blocks. Virality likely keeps metadata on each video (artist, genre, runtime, content flags), which is passed along to the channel for display (song titles on screen) and for ad targeting (e.g. tag as “music” for relevant ads). To manage this pipeline efficiently, CrownThrive might integrate Virality’s database with the Viloud content manager via API or manually. Given a new video release: Virality’s team quickly uploads it or links it into the ThriveMusic channel queue, scheduling a premiere time. For example, if an artist drops a new track Friday noon, CrownThrive can schedule it to debut on ThriveMusic at that time – perhaps simultaneously with YouTube release. They could even do a live premiere event: stream the video live on the channel (using the live slot for a short time) with the artist in chat on ThriveGather, and then loop it thereafter. Virality Music also supplies audio tracks for background usage – ThriveStudio can use these tracks as royalty-cleared background music in original shows (like intro music for CrownThriveU videos, or underscore in ThriveHope content). This cross-use ensures a unified ecosystem where music from Virality’s artists gets exposure not only in dedicated music shows but sprinkled across other content (with on-screen credit or subtle promotion, increasing discovery). Additionally, Virality Music’s team might produce original programming for channels: e.g. a top 10 music video countdown show, or artist interview segments. These are produced in collaboration with ThriveStudio and then delivered as ready-made episodes to schedule on MVP+ or ThriveMusic. Technically, Virality likely uses standard video formats (1080p MP4, etc.) and shares files to ThriveStudio/CrownThrive content managers via a cloud drive or an internal system. Once the videos are ready for broadcast, the final step is encoding to HLS if needed and adding to Viloud (if hosted internally) or providing a YouTube link (if the video is on Virality’s YouTube, that link can serve in the channel). In summary, Virality Music functions as a content source and rights manager: it recruits content (music videos, songs), clears it for use, and then feeds it into the CrownThrive channels, amplifying the artists while enriching channel content.
- ThriveStudio and MM Suites – Production Workflows: ThriveStudio is CrownThrive’s internal creative studio, responsible for producing original video content (talk shows, interviews, tutorials, commercials, etc.) for the network. MM Suites (Melanin Magic Suites), referenced in CrownThrive’s context, may represent a physical production facility or a program under which creators produce content (possibly an “accelerator” for content creation). The integration pipeline here covers from concept to channel-ready asset:
- Workflow Coordination with Channels: Virality Music and ThriveStudio content needs to smoothly get into channels without bottleneck. CrownThrive may have a content management system that both teams feed into, under an editorial calendar. Possibly something like Monday/Asana boards or a custom database tracks what content is scheduled when, and which team is responsible for delivering it by what date. Regular meetings or syncs ensure, say, Virality’s latest music videos will be available by each Friday for the weekend rotation, or ThriveStudio’s new episode will drop at 7pm Wednesday and all channel ops are prepared. They also coordinate with the AdOps team (maybe the same people wearing multiple hats) to align ad campaigns with content – e.g. if ThriveStudio produces a cooking show to be sponsored by a kitchenware company, AdLuxe ensures that company’s ads or product placements are slotted in that show’s breaks.
- Quality Control and Formats: Virality and ThriveStudio deliver in formats optimized for Viloud’s system. Likely H.264 MP4 files which Viloud will encode to HLS on upload. They test all content on staging if possible (perhaps via watch.viloud.tv preview) to ensure playback is correct (no audio issues, etc.). For live events that ThriveStudio produces (like a multi-camera panel discussion), they likely use an RTMP encoder (OBS or hardware) to send to Viloud. ThriveStudio’s role extends to making live events TV-ready – meaning adding any lower-third titles, switching cameras, and ensuring a clean output. They might integrate a tool like OBS with design templates or even use Viloud’s recording feature to capture live events automatically for replays.
In summary, Virality Music feeds the ecosystem with a pipeline of culturally relevant music content – its integration ensures music artists get multi-channel exposure (audio on streaming, video on TV, etc.) and channels get fresh media with rights cleared. ThriveStudio + MM Suites act as the content factory, turning ideas into polished shows that fill the programming schedule, aligned with strategic themes. The workflow is end-to-end: concept → production → editing → distribution, with feedback loops. This integration is what allows CrownThrive to offer original content (beyond just aggregated videos), which is key for differentiation. It also embodies CrownThrive’s mission by employing creatives (perhaps MM Suites is also a program to incubate creators) and giving them a platform through professional production. All produced and curated content flows into a centralized schedule that upholds consistency in quality and message, truly reflecting CrownThrive’s brand values on screen.
6. Long-Term Roadmap (Scaling and Expansion)
CrownThrive’s media ecosystem is poised for growth beyond the current constraints. The long-term roadmap addresses how to scale the platform in terms of channels, streaming capacity, and reach (including OTT apps), all while staying aligned with CrownThrive’s strategic vision of empowerment and sustainability. Key components of the roadmap include:
- Scaling Beyond Current Channel Caps: The present setup (with ~15 channels on a plan effectively allowing ~25 channels) leaves some room, but CrownThrive anticipates expanding content offerings (for example, adding new niche channels or language-specific channels). To scale further:
- Upgrade or License Expansion: CrownThrive can negotiate with Viloud for a higher-tier plan or enterprise solution once the limits are hit. The Custom plan on Viloud supports unlimited channels and presumably more FAST channels. If cost-effective, moving to an enterprise plan would lift many restrictions (storage, viewers, concurrent live streams) and possibly allow multiple FAST channels with SSAI by default. This would be a straightforward but potentially expensive route; however, as revenue grows from AdLuxe and subscribers, this investment could be justified to ensure quality of service.
- Multi-Account or Multi-Instance: Another tactic if sticking with lifetime deals would be to utilize multiple Viloud accounts (if CrownThrive had obtained more codes or accounts, they could distribute channels across accounts). But managing multiple accounts is cumbersome and doesn’t easily unify the FAST/SSAI features unless each account has one FAST, which could give more FAST channels if needed (one per account). This hack might be considered if enterprise upgrade isn’t immediately viable but more FAST distribution is wanted – e.g. run MVP+ FAST from one account and maybe launch a second FAST channel (say a separate “CrownThriveU FAST”) from another. The downside is maintaining two CMSs for scheduling.
- Platform Diversification: Over the long term, CrownThrive might build or adopt a custom playout system for additional channels, especially if they want to be on more FAST services or add interactive features. For example, they could implement an in-house playout using software like CasparCG, Nimble Streamer or an OTT solution (even something like a combination of AWS MediaLive and MediaTailor for SSAI) for new channels or overflow. These custom channels can still be embedded on their sites or distributed to FAST platforms, operating alongside Viloud-managed ones. This hybrid approach would liberate them from the channel count limit entirely, at the cost of more technical overhead.
- Content Partnerships: As CrownThrive grows, they may incorporate partner content or white-label their infrastructure for others. For example, allow a partner organization to run their own channel within CrownThrive’s ecosystem. This effectively increases channel count and content variety. To do this under constraints, CrownThrive might allocate certain hours on existing channels to partner content first, and then eventually spin off a new channel when infrastructure catches up. This staged approach ensures growth in offerings even before technical scaling.
- Adding More Live Streams & FAST via Hybrid Hosting: With community engagement deepening, CrownThrive will have more simultaneous live events (e.g. multiple ThriveGather sessions on different topics concurrently) and potentially the desire for more than one FAST channel (e.g. one FAST channel for general content, another for a specific genre). To achieve this:
- External Live Streaming Solutions: They can integrate a service like Restream or AWS IVS to handle additional live streams outside Viloud. For instance, if two events clash, one can be run entirely on YouTube Live or a custom RTMP to a site embed. In the future, they might embed multiple live iframes on their sites (like a “live now: Channel A / Channel B” scenario). For a polished experience, though, bringing it into a unified schedule is preferable. One idea is to use a separate streaming server (like Nimble Streamer or Wowza) where CrownThrive can ingest multiple RTMP feeds and output HLS streams for each. These HLS could then be embedded via Viloud as external links (since external links can be live too). For example, Viloud could have a channel that is essentially a wrapper for an external live feed – by pointing the channel’s content to an .m3u8 that is live. This way, they circumvent the 1-live limit by not using Viloud’s live feature, instead using their own streaming server but still leveraging Viloud’s embed/player. This hybrid method would enable multiple concurrent live channels.
- Additional FAST Channels via Self-Managed Playout: If CrownThrive wants to launch, say, Melanated Voices Kids as a FAST channel on platforms, they might not get an extra FAST from Viloud without enterprise upgrade. They could create a self-managed FAST channel: use something like AWS MediaLive to schedule a playlist and insert SCTE-35 markers, then use an EPG generator (maybe manually curated XML) and submit that to platforms. The content could still come from the same libraries. This is technical but within reach if they have developers or hire an OTT integrator. Alternatively, they might wait for revenue to justify an enterprise plan that includes multiple FAST outputs.
- Cloud/Hybrid Infrastructure: CrownThrive’s tech team (if any) might start building a parallel cloud infrastructure for streaming. Perhaps a combination of S3 + CloudFront for hosting VOD, and AWS MediaPackage for live/linear packaging. Over time, they could transition heavy streaming off Viloud to their own stack, which inherently allows infinite live channels and FAST outputs (limited only by cost). This is aligned with scaling because as viewership grows, the cost of a custom solution might become more predictable or even cheaper than hitting ceilings or paying overages on a third-party platform.
- Edge and P2P: Another future tech to consider (especially since Viloud mentioned P2P streaming support) is WebRTC or P2P for live events to reduce load. CrownThrive could incorporate P2P in its web player to offload some bandwidth for very popular events.
- OTT App Expansion (MVP+, Locticians TV, Melanated Voices TV into Apps): CrownThrive plans to extend its content distribution to dedicated OTT applications for platforms like Roku, Amazon Fire TV, Apple TV, Android TV, and possibly mobile apps as well. This is critical for reach, as having branded apps can significantly increase engagement (people can find and install “Melanated Voices TV” on their smart TV, for example).
- MVP+ / Melanated Voices TV App: They already have a Roku channel for Melanated Voices Platform (MVP) which appears to be live. That likely was built via Roku’s Direct Publisher or a custom development using an OTT feed. If via Direct Publisher, they probably used an MRSS feed that points to their content (Roku Direct Publisher can take an RSS of content for VOD and also can integrate a live/linear feed). With MVP+, since it’s a FAST channel, it might be integrated into Roku Channel store (or they might integrate via Roku’s own Live TV channel if accepted). The roadmap would be to refine and feature that app (increase content, add interactive features possibly) and maintain it as the flagship. On Fire TV and others, presumably they’ll want presence too – this could involve cross-developing using a platform like Lightcast, Vimeo OTT, or custom with React Native etc. They might start with one platform (Roku) and then replicate using as much common code or feed as possible.
- Locticians TV App: Given the strong niche community for Locticians, a standalone app for it could be beneficial. It would basically package Locticians SYND stream and VOD content in one place. Possibly, though, CrownThrive might choose to include Locticians as a section within a broader “CrownThrive” app rather than separate, to not over-proliferate apps. But the user question suggests expanding Locticians TV and MVP+ into branded OTT apps specifically, implying distinct apps. So, likely: a Locticians TV app (with the nonstop stream and ability to browse tutorials on demand), a Melanated Voices TV app (which might be essentially MVP platform aggregator, perhaps rebranded as MVP+ for marketing), and an MVP+ FAST app (though MVP+ might just be part of Melanated Voices app if done cleverly).
- CrownThriveU App: Also mentioned in domain list (tv.crownthriveu.com) – an app for CrownThriveU could allow learners to watch free content and even sign in to access their courses. That is more complex (since it involves user accounts and possibly paywalls). The roadmap might consider an educational app down the line where some CrownThriveU content is freely viewable (like the SYND channel feed) and then link to the web for full courses or eventually allow in-app sign-in for students.
- Technical Approach:
- If continuing with Viloud, one advantage is Viloud provides an M3U8 for linear channels and likely some API for VOD listing, which could be used to feed an app. For example, they can use the linear .m3u8 of MVP+ inside a simple Roku app that plays that stream (that’s one way they may have done it). For VOD, they might use a JSON feed of their content from a CMS. If Viloud doesn’t provide one, CrownThrive can maintain their own catalog feed for the app.
- Another approach is using OTT tools like Direct Publisher (Roku) which uses an MRSS feed. CrownThrive can host MRSS feeds for each channel’s on-demand library. Roku DP doesn’t handle true linear streams except via Roku’s “Live TV” integration, but you can simulate by creating a constantly updating feed or combining with a simple app for the live part.
- For Amazon Fire TV and Android, they can port using web-app approach (embedding a webview of their site – not ideal for TV, so likely a native app with ExoPlayer pointing to streams).
- They could also engage with OTT app generator platforms (e.g. Vimeo OTT, Lightcast, Appy Pie) to expedite app creation without heavy coding. However, those often impose their own content management separate from Viloud.
- User Engagement and Features: As they go OTT, they will incorporate AdLuxe ads into those apps as well. The apps will use the same AdLuxe ad tags for video ads, ensuring monetization continues. For FAST channels integrated into platforms like Samsung TV+, CrownThrive might have to share a cut of ad inventory or use the platform’s ads insertion. Even so, they’ll push to include their own network ads as allowed, and AdLuxe can support that by hooking into the platform’s SSP if possible.
- Brand Consistency: Each app will carry the CrownThrive branding and messaging (like emphasizing the cultural mission in descriptions). Possibly unify under an umbrella brand in app stores – e.g. the developer account might be CrownThrive, and each app clearly states it’s part of CrownThrive network. They could also eventually offer a CrownThrive Super-App – one app that contains all channel streams (like how Pluto TV or Redbox has many channels inside). But often niche apps per content vertical might be easier to market (people looking for just that content).
- Timeline and Steps: The roadmap might set a goal such as: within 12 months, launch Locticians TV app and CrownThriveU basic app; within 18-24 months, refine and release any remaining ones, and possibly consolidate if needed. In parallel, get MVP+ (Melanated Voices) channel onto other FAST services: e.g. try to get it listed on Pluto TV, Tubi’s linear section, etc. That might be a separate track: reaching out to those platforms with their FAST feed.
- Strategic Growth and Cultural Mission Alignment: Throughout scaling, CrownThrive ensures these technical expansions align with their cultural and business objectives:
- More channels and apps mean reaching more audience segments – each channel (e.g. ThriveKids or ThriveSports) can have its moment on OTT or FAST to reach its specific audience, which in turn furthers CrownThrive’s mission of amplifying melanated voices in every domain (kids, sports, etc.).
- Monetization scaling via AdLuxe is also mission-aligned: as AdLuxe grows with more inventory and presumably more advertisers drawn to a diverse audience network, it can funnel revenue into sustaining culturally important content that might not thrive in a mainstream ad environment. CrownThrive likely plans to reinvest increased ad revenue to fund original content (closing the loop: more scale → more revenue → more original shows created by people of color → more scale…).
- They also consider community and interactivity as part of the roadmap: maybe integrating features like chat or social interaction in apps (for live events, etc.). While not explicitly requested in the question, CrownThrive’s ecosystem approach suggests they want their community engaged, not just passive viewers. So long-term, features like allowing viewers to comment, submit content (like directly uploading a video for Collab via the site), or participate in polls during live streams might appear. That could require moving beyond Viloud’s basic player into custom app development – which the roadmap likely acknowledges for phase 2 or 3 of expansion.
- Sustainability & Web3: Given CrownThrive’s site messaging about sustainability and web3, one long-shot element might be exploring decentralized streaming or NFTs (for example, token-gated content where NFT holders get special channels, or using blockchain for micropayments or content rights). While not mainstream yet, their roadmap might have these explorations to keep their innovative edge. For instance, by 2025, they might experiment with distributing some content via a decentralized CDN (maybe partnering with something like Livepeer or Theta Network) to reduce costs and align with their ethos. Or they might create an NFT marketplace for exclusive content from Virality Music (they mentioned NFT platform for music) and integrate that into the viewing experience (like NFT owners can vote on the channel playlist or similar perks).