MVP / AdLuxe / OTT Master Blueprint (v1.0)

RESTRICTED • CrownThrive Internal

Owner: CrownThrive IO • Stakeholders: CrownThrive Leadership, AdLuxe Network Ops, MVP Media, Virality Music, ThriveStudio, ThriveGather Status: LIVE — Restructure in-progress • Confidentiality: INTERNAL ONLY. Do not distribute externally.

0) Executive Summary

This document is the single source of truth for our media and advertising stack across Melanated Voices Platform (MVP), AdLuxe Network, our CTV/OTT channels, and connected creator programs (Virality Music, ThriveStudio, ThriveGather). It consolidates: business rationale, product architecture, channel taxonomy, ad tech, specs, operating procedures, governance, analytics, and the forward roadmap.

Primary Objectives

  • Monetize premium culture-forward content across FAST/linear/VOD with AdLuxe demand and direct deals.
  • Consolidate a channel taxonomy that scales: MVP+ (FAST, flagship) → MVP (Linear) → SYND (syndicated) → OD (on‑demand).
  • Standardize ad delivery with VAST/VMAP/VPAID + OpenRTB while enabling SSAI and client-side fallback.
  • Launch MVP 2.0 (target: Jan 1, 2026) with upgraded UX, programming discipline, and reliable inventory for partners.
  • Power creator/artist monetization via Virality Music + MelanatedVoices.com and content production via ThriveStudio.

Key Update (NEW): MVP TV is a lightweight, sidebar‑ready experience that previews channels from MVP (FAST/Linear/SYND/OD) and can be embedded across CrownThrive properties. Designed for quick discovery, snackable previews, and cross‑promotion to full-channel destinations.

1) Ecosystem Overview (What & Why)

CrownThrive™ connects beauty, wellness, media, technology, and entrepreneurship through interoperable platforms:

  • MVP (Melanated Voices Platform) — our media network (CTV/OTT + web) including MVP+ (FAST), MVP (Linear), plus topical OD and SYND channels.
  • AdLuxe Network — our ad marketplace for direct/self‑serve + programmatic demand (video/display/native/push/interstitial/etc.).
  • Virality Music — artist/label services (promotion, distribution exposure, editorial, branded content) with placements across MVP and MelanatedVoices.com.
  • ThriveStudio — internal content production hub feeding premium inventory (talk shows, docs, tutorials, live specials).
  • ThriveGather — events & live programming; feeds LIVE and event‑driven CMS into the OTT stack (inventory + audience growth).
  • Locticians / CrownThriveU / CrownPulse / CrownLytics / ThrivePush / CrownRewards / ThrivePeer / ThriveSeat / Collab Portal — supporting systems for community, analytics, messaging, rewards, and intake.

Why this structure: maximize inventory quality, brand safety, and deal flexibility while aligning with CrownThrive’s community-first mission and scalable monetization.

2) Channel Taxonomy & Naming

Top-level types

  • MVP+ — FAST flagship (top-tier content, premium placements). Weekly schedule; SCTE‑35 ad markers; SSAI enabled.
  • MVP — Linear base (scheduled 24/7 daily loop). Client-side VAST with optional SSAI later.
  • SYND — Syndicated linear feeds (.m3u8 ingestible) for third‑party players and OTT distribution.
  • OD — On‑Demand curated playlists (thematic, genre, franchise).

Current/working channel set (in restructure)

  • MVP+ (FAST) — flagship
  • MVP (Linear) — base
  • ThriveHope OD, ThriveHope SYND
  • ThriveGaming OD, ThriveGaming SYND
  • ThriveKids OD, ThriveKids SYND
  • ThriveSports OD, ThriveSports SYND
  • ThriveMusic OD, ThriveMusic SYND
  • ThriveHealth OD, ThriveHealth SYND
  • ThriveFinance OD, ThriveFinance SYND
  • ThriveCulture OD, ThriveCulture SYND
  • ThriveTech OD, ThriveTech SYND
  • ThriveBusiness OD, ThriveBusiness SYND
  • ThriveWellness OD, ThriveWellness SYND
  • ThriveGather OD, ThriveGather SYND
  • Locticians OD, Locticians SYND
  • CrownThriveU OD, CrownThriveU SYND
  • Melanated Voices OD, Melanated Voices SYND
  • The Artful Mane OD, The Artful Mane SYND
  • Crown Ambassadors OD, Crown Ambassadors SYND
  • Melanin Magic OD, Melanin Magic SYND

Reference TV sites (current)

  • Locticians TV —
  • Melanated Voices TV —
  • ThriveU TV —
  • CrownThrive TV —
  • XENthrive TV —

Roku (MVP) public listing

  • Melanated Voices Platform — public channel link on Roku Channel Store (Internal: maintain accuracy in external docs; ensure we reference the live store URL during outreach.)

MVP TV (NEW) — Sidebar/Embed that previews channels (FAST/MVP/SYND/OD) with lightweight UI, click‑through to full experiences, and optional inline VAST prerolls.

3) Ad Tech & Monetization

AdLuxe Network capabilities (internal config baseline)

  • Formats enabled (overview): Banner, Direct Link, Popup, VAST (Linear/Nonlinear/Wrapper/VPAID), Push, In‑Page, Slider, Interstitial, Sidebar, Push‑down, Interscroller, Footer Marquee, Background.
  • Formats detail (technical): Image, HTML/JS, HTML5 Zip, Video, Native, Native OpenRTB, Banner OpenRTB, Native XML/JSON, Prebid, Link XML/JSON, Link OpenRTB, VAST OpenRTB, Popup XML/JSON, Popup OpenRTB, Push XML/JSON, In‑Page XML/JSON, Wrappers.
  • IAB Categories (enabled): Arts & Entertainment, Automotive, Business, Careers, Education, Family & Parenting, Health & Fitness, Food & Drink, Hobbies & Interests, Home & Garden, Law & Politics, News & Media, Personal Finance, Pets, Real Estate, Religion & Spirituality, Science, Shopping, Society, Sports, Style & Fashion, Technology & Computing, Travel, Uncategorized. Blocked: Pornography. Flagged: Illegal Content (policy enforcement).
  • Commercial defaults:
    • Min CPM: $15.00
    • Min CPC: $2.50
    • Revenue Share (publishers): 70% default (push: 70%)
    • Payments/Payouts: Min. $100; monthly; invoices/cards supported.
  • OpenRTB: Enabled (buyers, XML/JSON endpoints), Prebid supported.
  • Self‑serve: Enabled for advertisers and publishers (registration, auto‑activate if approved).

CTV/OTT ad policy

  • Priority: VAST → SSAI (where available) with client-side fallback.
  • Ad Load Targets:
    • MVP+ (FAST): 16 min/hr (8 breaks × 120s) — adjustable to 12–16 min/hr by genre.
    • MVP (Linear): 8–12 min/hr recommended; begin with 8 min/hr while audience builds.
    • SYND: 6–10 min/hr depending on syndication partner rules.
    • OD: Pre‑roll 15–30s; optional mid‑rolls for long‑form (>10 min) at 35–45% completion.
  • Brand Safety: IAB categories enforced; adult content disallowed; news/politics requires stricter keyword filtering on live programming.

Ad tags (examples)

  • Global VAST (base):
  • MVP+ SSAI tag (with OTT macros):
  • MVP (Linear) VAST (client‑side):
  • SYND (m3u8 ingest‑safe preroll): use client‑side VAST in host player with partner macros; document partner macros per integration.
  • OD Pre‑roll:

Pricing & Deals (guidance)

  • Baseline floors: $15 CPM (CTV/FAST), $8–12 CPM (web video OD), display/native per market norms.
  • Case‑study lock: If partner provides active feedback + co‑marketing use case, we can lock floors and extend volume discounts or value‑adds (bonus rotations, added placements, or content sponsorships).
  • Rev‑share: Default 70/30 publisher split; negotiable for strategic partners (temporarily 75/25 on select channels during launch windows).

4) Infrastructure — Internal Awareness (Whitelabel Externally)

Channel Orchestration (internal vendor)

  • Subscription: AppSumo Premium-equivalent features.
  • Limits: Unlimited channels, 1,500 minutes storage, 10 websites (CNAME), 50,000 streaming minutes/month, 1 simultaneous LIVE, 1 FAST channel (SCTE‑35 + EPG), M3U8 links for linear.
  • Notes: SYND feeds require hosted videos or .m3u8 VOD links; SSAI available via partner; channel player branding configurable.

Ad Platform (internal vendor)

  • Tier: Premium.
  • Capabilities: Multi‑format, VAST/VPAID/VMAP, OpenRTB, Prebid, XML/JSON feeds, DSP interop, self‑serve advertiser/publisher portals, payments/payouts.
  • Defaults: $15 CPM floor; $2.50 CPC floor; 70% publisher share; monthly payouts ($100 min);
  • Policy: public feedback toggle (off by default), site/zone post‑moderation, domain blocklists; standard 302 redirects.

DO NOT name vendors in external materials. Internally, maintain vendor contacts, plan constraints, and renewal terms in Ops Vault.

5) Channel Configuration Blueprints

5.1 MVP+ (FAST — Flagship)

  • Schedule: Weekly (24/7 loop), repeated weekly.
  • Ad Signaling: SCTE‑35 markers.
    • Breaks/Hour: 8
    • Seconds/Break: 120
    • Ad Load: 16 min/hr (tunable to 12–16).
  • SSAI: Enabled; ad tag with OTT macros (see §3).
  • Content: Premium originals, franchise tentpoles, flagship series, live specials (from ThriveGather) with time‑shift windows.
  • Branding: Top‑tier identity; curated sponsorships; house promos between pods.

5.2 MVP (Linear — Base)

  • Schedule: Daily (24‑hour loop), repeated daily.
  • Ad Delivery: Client‑side VAST (base tag); optional SSAI expansion post‑MVP 2.0.
  • Content: Scheduled thematic blocks (morning wellness, daytime culture, primetime originals, late‑night music/lifestyle).
  • Branding: Base identity with consistent lower‑thirds and network bugs.

5.3 SYND (Syndicated Linear)

  • Format: .m3u8 feeds ingestible by third‑party players/platforms.
  • Constraints: Only hosted videos or .m3u8 VOD sources allowed for the channel feed.
  • Ad Delivery: Prefer SSAI where partner supports; otherwise host player client‑side VAST with partner macros.
  • Content: Franchise/thematic programming alignments (e.g., ThriveGaming SYND vs ThriveGaming OD).

5.4 OD (On‑Demand)

  • Format: Curated playlists per channel topic.
  • Ad Delivery: Pre‑roll; optional mid‑roll for long‑form.
  • Use cases: Deep catalogs, shorts compilations, course modules (CrownThriveU), stylist showcases (Locticians), music videos/interviews (Virality Music).

5.5 MVP TV (Sidebar/Embed) — NEW

  • Purpose: Lightweight channel preview UI (FAST/MVP/SYND/OD) embeddable on sites.
  • Behavior: Quick-play previews (muted/autoplay where allowed), click‑through to full channel/TV site; optional short pre‑roll via VAST.
  • Placement: Sidebars, article bodies, landing pages; supports CrownPulse prompts and ThrivePush notifications for tune‑in.

6) TV Websites — Now & Next

Current

  • tv.locticians.com

Expansion Plan

  • Standardize site shells (header, channel guide, now/next, ad disclosures, privacy/terms).
  • Add MVP TV preview widgets.
  • Integrate CrownLytics events (play, pause, adstart, adcomplete).
  • Add ThriveGather calendar & live CTA blocks.
  • Optimize SEO (schema for TVSeries/Episode; JSON‑LD updates).
  • Add AdLuxe direct buy landing with rate cards and case studies.

7) Content Sourcing & Programming

Inputs

  • ThriveStudio originals (talk, docu‑shorts, tutorials, specials).
  • Virality Music assets (music videos, sessions, interviews, live sets).
  • Locticians content (education, styles, transformations).
  • CrownThriveU modules (courses, workshops).
  • ThriveGather events (live → replay windows for FAST/Linear/OD).

Programming Cadence

  • MVP+: Weekly grids; tentpole premieres; sponsor pods.
  • MVP: Daily loops; daypart themes; house promos; cross‑channel teasers.
  • SYND: Mirror of topical lanes adapted per partner rights.
  • OD: Collections with seasonal refresh; feature rows for premieres and editor’s picks.

Editorial Standards

  • Representation, cultural authenticity, positive impact, brand‑safe language, rights‑cleared assets, accurate descriptions and timings.

8) AdLuxe Supply Mapping

By Channel Type

  • FAST (MVP+): CTV/OTT video (priority), premium display interludes (site), sponsorship slates, billboardings.
  • Linear (MVP): CTV/OTT video; mid‑pods lighter than MVP+.
  • SYND: CTV/OTT video via SSAI or host VAST.
  • OD: Video pre‑roll + selective mid‑rolls.

By Vertical (IAB)

  • Example mapping:
    • Health & Fitness → ThriveHealth lanes (MVP/MVP+/OD)
    • Technology & Computing → ThriveTech
    • Style & Fashion → Melanin Magic / Locticians
    • Business/Finance → ThriveBusiness / ThriveFinance
    • Arts & Entertainment → ThriveCulture / MVP originals
    • Education → CrownThriveU lanes

Category blocks: Adult content disallowed; sensitive categories require manual allow‑lists.

9) Partner Integrations (e.g., AdTelligent) — Internal Approach

What we ask for

  • DSP connections & demand scope for CTV/FAST vs. web OD.
  • Reporting transparency and brand safety tools.
  • SSAI compatibility (cueing, macros) & fallback behavior.
  • Tech timelines and test plan for initial pods.

What we offer

  • Locked pricing floors with case study participation.
  • Featured partner status (site callouts, PR roll‑in around MVP 2.0).
  • Access to curated placements on MVP+ and sponsor ownership of dayparts.

Rollout

  • Sandbox → limited slots on MVP → MVP+ pods → OD expansions.
  • 2–4 week optimization window; then scale with volume targets.

10) Governance, Policy, and Legal

  • Brand Safety: IAB category enforcement; vetted partner allow‑lists; keyword screening for news/politics; no adult content.
  • Rights & Clearances: Ensure broadcast/streaming rights; music sync/masters for Virality Music assets; talent releases.
  • Privacy: Respect OTT platform policies; disclosure of ad practices; DNT macros honored where available.
  • Advertising Disclosures: On‑screen “Sponsored” slates where editorial integrations occur.
  • Accessibility: Captions/subtitles for long‑form; readable contrast for bugs/lower‑thirds; descriptive metadata.

11) Analytics & Measurement (CrownLytics)

Events

  • Playback: play, pause, complete, time‑watched, dwell.
  • Ad: adrequest, adstart, adquartiles, adcomplete, error.
  • UI: channel switch, MVP TV preview open, CTA clicks (subscribe, watch now, buy).

KPIs

  • Ad Fill: > 90% FAST, > 80% linear, > 70% OD initial.
  • Ad eCPM: target $15–$25 FAST, $8–$12 OD (web).
  • Pod CTR (sponsor slates): 0.5–1.2%.
  • Tune‑in from MVP TV: > 2.5% clickthrough to full channel.
  • Live Event retention: 40%+ through first pod.

Dashboards

  • Network → Channel → Daypart → Placement.
  • Exportable weekly to Finance and Sales Ops.

12) Performance & Reliability

  • Player: lazy‑load, adaptive bitrates, muted‑autoplay hints for embeds, minimal JS.
  • Ads: timeouts & waterfalling; competitive exclusion windows; creative verification where supported.
  • SSAI: confirm cue marker alignment and pod pacing; maintain slate filler for under‑delivery.
  • SLO Targets: 99.5% channel uptime; ad error < 5% of requests; startup time < 2.5s (web), < 3.5s (CTV).

13) Operations Runbooks

Channel Create/Update

  1. Define type (FAST / Linear / SYND / OD).
  2. Upload sources (hosted or .m3u8 VOD where required).
  3. Set schedule (daily vs weekly).
  4. Configure ad settings (VAST or SSAI tag; breaks/hour; seconds/break).
  5. Brand (logo, color, bug, lower‑thirds).
  6. QA (desktop/TV/web; ads fire; no dead air).
  7. Publish and log in Changelog.

Ad Tag Wiring

  • FAST → SSAI tag with platform macros.
  • Linear → base VAST tag; optional SSAI later.
  • SYND → collaborate with partner on macros; validate ingest.
  • OD → preroll tag with optional mid‑roll on long‑form.

Incident Response

  • Tier 1: Ad empty pod → fallback house promo.
  • Tier 2: SSAI errors → switch to client‑side VAST for that pod.
  • Tier 3: Feed fails → temporary slate + music bed; notify Ops; revert on fix.

14) QA Checklists

FAST (MVP+)

  • SCTE‑35 markers appear at intended timestamps.
  • Pod duration ≈ configured seconds/break; ad fill ≥ target.
  • SSAI beacons return 200s; macros render values.

Linear (MVP)

  • 24‑hour grid loops cleanly; no orphaned breaks.
  • VAST responses valid; no long stalls; house promos fill gaps.

SYND

  • Feed is ingest‑safe (hosted or vetted .m3u8 VOD).
  • Partner player VAST fires; categories aligned; no policy violations.

OD

  • Pre‑roll duration within bounds (≤30s).
  • Mid‑rolls only on long‑form; no double‑pod within 5 minutes.

MVP TV

  • Preview autoplay muted; clickthrough targets correct; no CLS shifts; pre‑roll (if enabled) ≤ 6s for previews.

15) Developer Guides & Spec Sheets

Ad Spec (Video)

  • Duration: 15s/30s; 6s bumpers for preview contexts.
  • Aspect: 16:9; letterbox safe; text safe area.
  • Audio: -23 LUFS±2; peak ≤ -2 dBFS; stereo.
  • File: H.264 MP4, 1080p; VAST compliant; companion creatives optional.

Display/Native

  • Sizes: 300×250, 300×600, 728×90, 970×250, 320×50, native flexible.
  • Weight: ≤150KB static; ≤1.2MB HTML5 polite.

Tracking

  • VAST beacons; IAS/DoubleVerify where provided; click macro passthrough.

MVP TV Embed

  • Container min‑width 300px; height adaptive; optional

16) Pricing & Packaging (Internal Guidance)

  • Floors: $15 CPM (CTV/FAST); OD web video $8–$12; display/native per market.
  • Launch Offers: sponsor dayparts on MVP; takeovers during MVP+ premieres; value‑add OD features.
  • Case Study Deal: lock floors and provide 10–15% bonus impressions or custom brand billboards for the term.
  • Rev‑Share for external publishers: 70% default, adjustable for premium inventory.

17) Virality Music / MelanatedVoices.com

  • Platform: MelanatedVoices.com (audio/video streaming CMS) with creator storefronts, playlists, and editorial.
  • Integrations:
    • Programming → music videos/sessions to MVP+ and MVP; long‑form to OD.
    • AdLuxe → music category targeting; sponsorship packages for premieres.
    • NFT (planned) → collectible passes, unlocks, and limited content drops.
  • ThriveStudio partners with Virality Music for live sessions → simulcast on MVP+ with OD replay.

18) ThriveGather (Live & Events)

  • Inputs: Live concerts, panels, workshops, community events.
  • Distribution: Live on MVP/MVP+; time‑windowed OD after; promo via MVP TV and CrownPulse.
  • Monetization: Sponsored live pods, branded lower‑thirds, interactive QRs, post‑event highlights with pre‑roll.

19) Roadmap

Now → Q4

  • Restructure channel taxonomy; wire consistent ad tags; launch MVP TV embeds on sites.
  • Add AdLuxe landing with self‑serve/onboarding flows.
  • Establish 3–5 external demand partners; start with sandbox on MVP, scale to MVP+.

Q4 → Jan 1, 2026 (MVP 2.0)

  • New UX, channel guide, daypart identity, live banner system, expanded SSAI.
  • Public case studies; PR and partner showcases.
  • Virality Music NFT pilot; ThriveStudio flagship series.

H1 2026

  • Additional FAST lanes (subject to plan upgrades).
  • Expanded LIVE concurrency; multi‑region feeds.

20) Security, Privacy, Compliance

  • Limit admin access; 2FA for Ops; role‑based permissions for editors.
  • Keep vendor credentials in Secrets Vault; rotate on personnel changes.
  • Comply with platform policies (Roku/web privacy, consent where applicable).
  • Validate ad creatives; scan for malware/auto‑redirects; enforce click rate anomaly detection.

21) Change Management

  • All channel changes logged with date/time, operator, and reason.
  • Release notes published weekly during restructure; monthly thereafter.
  • Rollback plan for each channel update; snapshot configs prior to pushes.

22) Changelog (High-Level)

  • v0.9 — Consolidated taxonomy (MVP+/MVP/SYND/OD); wired base VAST tags; initial partner outreach positioning.
  • v1.0 — Added MVP TV (sidebar/preview) concept; standardized ad loads; wrote master blueprint; aligned TV sites; documented vendors (internal‑only) and plan limits; prepared AdLuxe rate guidance and case‑study lock policy; integrated ThriveGather/ThriveStudio/Virality Music pathways.

23) Release Notes (Latest)

  • New: MVP TV lightweight preview embed pattern (with optional 6s preroll).
  • Updated: MVP+ SSAI tag with OTT macros; MVP linear ad load guidelines; OD preroll recommendations.
  • Added: TV sites expansion plan; analytics KPIs; QA matrices; incident response.
  • Clarified: Pricing floors, rev‑share defaults, case‑study lock conditions.

24) Appendices

A) Quick Spec Sheet (Internal → External‑Ready)

  • Destinations: CTV/OTT (MVP+, MVP), Web (TV sites, MVP TV embeds).
  • Formats: VAST (15/30s), mid‑rolls on long‑form, display/native companions, sponsorship slates.
  • Targeting: IAB categories, channel/topic, daypart; allow‑list by brand.
  • Pricing: CPM; floors: CTV/FAST $15+; OD web $8–$12; negotiated packages for case studies.
  • Measurement: VAST beacons + CrownLytics; third‑party verification on request.

B) Sample Ad Tag Catalog

  • Base VAST (global):
  • MVP+ SSAI (OTT macros):
  • OD Pre‑roll:

C) MVP TV Embed Notes

  • Goal: discovery → tune‑in.
  • Behavior: autoplay preview (muted), clickthrough to full channel; optional teaser preroll ≤6s; respect user motion settings.
  • UI: small card + title + now/next pill; “Watch on TV” link where available.

D) External Messaging Rules

  • Whitelabel vendors; speak as CrownThrive/AdLuxe/MVP.
  • Emphasize mission + quality + community impact.
  • Share numbers conservatively; focus on packages and outcomes.

25) Contacts & Ownership

  • Program Owner: CrownThrive IO
  • Sales Ops / AdLuxe: sales@ (group)
  • Media Ops (MVP): mediaops@ (group)
  • Analytics (CrownLytics): analytics@ (group)
  • Support:

This document is living. Update after every significant change to channels, ad tags, pricing, or partner status. Keep external materials aligned but vendor‑neutral.

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CrownThrive Media Ecosystem Master Blueprint
Public Blueprint — Melanated Voices Platform (MVP) & AdLuxe Network Integration