Melanin Magic Wholesale — Brand Master Guide (Help Center)

It explains mission, audiences, personas, scenarios, features, pricing & fees, fulfillment & returns, CHLOM™ attribution, data/privacy/security, onboarding, how‑tos, troubleshooting, case studies, KPIs, accessibility, sustainability, legal, roadmap, and a ship checklist. Cross‑references name other CrownThrive brands and platforms but do not link out.

0) Document Metadata

  • Brand: Melanin Magic Wholesale
  • URL (canonical): shopmelaninmagic.com
  • Wholesale Catalog: app.candidwholesale.com/ci/locticians-community-and-directory/rl/f0b3b2?collection=15481
  • Wholesale Storefront: app.candidwholesale.com/c/locticians-community-and-directory
  • Wholesale landing page & membership: shopmelaninmagic.com/about-wholesale-program
  • Doc Type: Brand Master (Public Help Center)
  • Owner: CrownThrive Retail & Trade
  • Version: v1.0
  • Last Updated: 2025‑09‑02
  • Review Cadence: Quarterly or on major release
  • CHLOM™ Fingerprint ID: [auto‑generated]
  • Canonical Source: Help Center → Brand Masters → Melanin Magic Wholesale

1) Brand Snapshot

  1. One‑liner: A wholesale program designed for salons, boutiques, and studios stocking melanin‑first hair and skin essentials—with transparent policies and measurable results.
  2. Elevator pitch: Melanin Magic Wholesale offers tiered product discounts, seasonal bundles, low‑cost membership access, clear shipping & returns, and education resources—plus ecosystem hooks for marketing, analytics, and loyalty.
  3. Core promise: Reliable margins, smooth operations, and authentic storytelling your clients trust.
  4. Role in CrownThrive: Retail trade pillar fueling Locticians service menus, ThriveSeat upsells, CrownThrive IO launch pages, CrownLytics measurement, CrownPulse proof, ThrivePush restock nudges, CrownRewards loyalty, and Crown Affiliates/Ambassadors distribution.

2) Mission, Vision, Values

  • Mission: Help stockists win with safe, high‑quality products, equitable pricing, and clear policies.
  • Vision (3–5 years): The most trusted wholesale partner for melanin‑rich beauty and wellness, serving local pros and specialty retail globally.
  • Values: Ingredient safety • Transparency • Accessibility • Representation • Security by default • Sustainability.
  • Operating tenets: Honest claims; fair terms; measurable outcomes; education and community uplift.

3) Audiences (Who It’s For)

  • Stockists: Salons, studios, boutiques, specialty retail, and multi‑chair Suite Pros.
  • Distributors & Buying Groups: Regional trade partners needing consistent supply and assets.
  • Educators & Pros: Locticians and practitioners bundling retail into services and courses.
  • Creators/Publishers: Curators producing routine guides and retail capsules as trade partners.
  • Eligibility: 18+; AUP‑compliant; local cosmetic/label rules; trade verification may be required.

4) Persona Library (Narrative Profiles)

Suite Pro / Loctician Owner Goals: Trusted back‑bar SKUs and retail add‑ons with re‑buy. Pain points: Unclear margins; slow shipping; returns friction. Signals: Attach rate, rebook rate, refund rate. Touchpoints: Wholesale membership → Candid storefront → ThriveSeat menus → CrownLytics recap.

Boutique Retailer Goals: Quality assortment with brand story and education. Pain points: MOQ ambiguity; training gaps. Signals: Sell‑through, reorder cadence, returns. Touchpoints: Wholesale catalog → seasonal bundles → staff education → CrownPulse.

Educator‑Retailer Goals: Bundle product with classes/certifications. Pain points: Asset creation; policy clarity. Signals: Student kit uptake, course NPS, repeat orders. Touchpoints: ThriveU course kits → CrownThrive IO landing → Crown Affiliates.

5) Scenarios (Jobs‑To‑Be‑Done Playbooks)

  1. “Stock Fast with Confidence” — Join wholesale membership; review seasonal bundles; place an order; schedule a restock reminder; track sell‑through monthly.
  2. “Back‑Bar to Retail Attach” — Add two hero SKUs to the service menu in ThriveSeat; place shelf talkers; recap attach rate and refunds in CrownLytics.
  3. “Education‑Led Launch” — Build a routine kit for a class in ThriveU; publish the kit page in CrownThrive IO; track EPC and student repurchase.
  4. “Creator Capsule for Trade” — Curate a creator‑led capsule; use Crown Affiliates for performance; add social proof via CrownPulse; negotiate seasonal boosts.
  5. “Holiday/Peak Readiness” — Order bundles; publish gift pages; configure ThrivePush countdowns; document on‑time delivery and refund deltas.

6) Program Features and Trade Tools

  • Tiered Discounts: Up to 35% off, with higher savings at volume.
  • Seasonal Bundles: Curated, ready‑to‑shelf sets aligned to client needs and peak weeks.
  • Membership Access: Low‑cost monthly or annual fee to unlock wholesale benefits.
  • Authorized Retailer Feature: Visibility on the brand’s Authorized Retailer page for verified partners.
  • Education Resources: Product knowledge and sales enablement materials.
  • Candid Wholesale: Catalog/storefront presence to streamline B2B ordering (login required).
  • Operations: Clear shipping windows, returns posture, and trade contact paths. Ecosystem hooks: Locticians, ThriveSeat, CrownThrive IO, CrownLytics, CrownPulse, ThrivePush, CrownRewards, Crown Affiliates/Ambassadors, Kamora360, ThriveTools/OPT + SEO.

7) Pricing, Fees, and Terms (Narrative Architecture)

  • Membership: Monthly and yearly options (low‑cost access).
  • Discounts: 20–35% off eligible SKUs; deeper savings at volume; exclusions possible.
  • Shipping: Flat‑rate fee for smaller orders; larger orders vary by weight/zone; tracking provided.
  • Returns: Eligible returns within posted window; unused/resalable condition; documented approval path.
  • Bundles & Kits: Seasonal and education kits available at wholesale prices.
  • Programs: Lifetime 50% discount on the Featured Plan in Locticians Community and Directory for wholesale partners. Pricing builder guidance: Publish worked examples (back‑bar starter; boutique launch; cohort kit), spell out tax/fee handling, and clarify exclusions/boosts.

8) Fulfillment, Shipping & Returns (Trade‑Ready)

  • Processing: Typical pick/pack 1–2 business days; domestic delivery targets published; international options vary by lane.
  • Tracking: Provided for all shipments; monitor for delays and contact support if outside windows.
  • Returns Flow: Initiate within the window; keep items unused and in original packaging; include order details and photos; refund after inspection.
  • Address for Returns: Melanin Magic Returns, Locticians, LLC, P.O. Box 201, Gretna, VA 24557, United States.
  • Escalation: Collab Portal ticket with timestamps, order ID, and images.

9) Attribution, IP, and Licensing (CHLOM™)

  • Brand IP: Melanin Magic™ owned by CrownThrive, LLC.
  • Partner Content: You own your marketing assets; you license them for measurement and review; rights‑cleared use only.
  • Automations: CHLOM™ License Exchange (LEX) for attribution and audit trails across campaigns and retailer features.

10) Data, Privacy, and Security

  • Data: Trade account, orders, shipments, returns, diagnostics.
  • Security: Encryption in transit/at rest; backups; vulnerability management; periodic audits.
  • Access Controls: Role‑based permissions; least privilege; staff accounts.
  • Compliance: Terms, Privacy, Cookies; incident response and breach notices.
  • User Controls: Export/deletion on verified request; dispute handling.

11) Onboarding and Quick Start

Join the Program

  1. Visit the wholesale landing page; choose monthly or annual membership; complete signup.
  2. Verify trade details; request Authorized Retailer listing. Order Inventory
  3. Access the wholesale catalog/storefront (login required); add seasonal bundles and core SKUs; check out.
  4. Track shipments; receive and QA goods; place products on back‑bar/shelf. Launch to Clients
  5. Publish routine/gift pages in CrownThrive IO; add proof via CrownPulse; schedule ThrivePush reminders; review results in CrownLytics.

12) How‑Tos (Step‑By‑Step)

  • Join the Wholesale Program (monthly vs. annual) and request Authorized Retailer status.
  • Place a wholesale order via the Candid storefront (login required).
  • Build a back‑bar starter kit and a retail display that converts.
  • Create an education kit for a ThriveU class and set reorder cadence.
  • Handle a return the right way (evidence, packaging, timelines).
  • Publish a creator capsule with affiliate disclosures and CrownPulse proof.
  • Run a monthly “bytes‑saved” media optimization using ThriveTools OPT for product pages.

13) Troubleshooting and FAQs

  • “Can I access wholesale without membership?” Access requires an active monthly or annual membership.
  • “What is my discount?” 20–35% depending on SKU and volume; see catalog notes.
  • “Shipping cost?” Flat rate for smaller orders; larger orders vary by weight/zone with tracking.
  • “Return eligibility?” Unused/resalable items in original packaging within the posted window.
  • “Authorized Retailer listing timeline?” Appears after verification; contact support if not visible within 10 business days.
  • Escalation: Open a Collab Portal ticket with order IDs, timestamps, and photos.

14) Case Study Pattern (for Publication)

  • Title: Outcome + persona + timeframe.
  • Snapshot: Location type, staff count, channel plan.
  • Challenge → Approach → Results: Sell‑through, reorder cadence, refund deltas, attach rate.
  • CrownThrive Stack: Melanin Magic Wholesale + CrownLytics + CrownPulse + ThrivePush (+ others).
  • Replication Steps: Assortment, display, education, measurement.
  • Assets: Permissioned photos, quotes, and numbers.

15) Use Cases by Persona and Industry

  • Locticians & Natural Hair Pros: Back‑bar to retail flow; routine education; review prompts.
  • Boutiques & Specialty Retail: Seasonal capsule with local storytelling.
  • Education & Cohorts: Student kits and post‑course retail hooks.
  • Creators & Media: Trade‑aligned roundups with EPC tracking via Crown Affiliates.
  • Events & Pop‑Ups: ThriveTickets orchestration; on‑site bundles with CrownRewards earn.

16) Metrics and KPI Framework

  • North‑stars: Sell‑through %, reorder cadence, refund rate, NPS.
  • Operational: Processing time, on‑time delivery, ticket resolution, listing accuracy.
  • Growth: Activation, four‑week retention, city coverage, creator capsules.
  • Reporting rhythm: Weekly snapshot, monthly review, quarterly deep dive via CrownLytics; add CrownPulse visuals where helpful.
  • Data dictionary: Define sell‑through, attach rate, refund, reorder cadence.

17) Accessibility and Inclusion

  • Baseline: Alt text, high‑contrast UI, keyboard navigation; captions for media.
  • Representation: Imagery and voice reflect our communities.
  • Localization: Currency/date formats and shipping expectations by region.
  • Accommodation: Contact path for accessible alternatives.

18) Sustainability, Social Good, and Impact

  • Environmental: Climate and ocean programs via central initiatives; publish precise, verifiable impact claims.
  • Social: Trade pathways for under‑represented operators; apprenticeships via Locticians.
  • Impact reporting: Central audits and summaries.

19) Legal, Policy, and Compliance

  • Policies: Terms, Privacy, Shipping & Returns govern trade participation and purchases.
  • Cosmetics Disclaimer: Cosmetic use only; patch‑test guidance; discontinue if irritation occurs; consult professionals as needed.
  • Advertising & Disclosures: Honest claims; follow FTC and platform rules.
  • Records: Logs, approvals, retention schedules; incident response and breach notices.
  • Licensing: CHLOM™ fingerprint and audit trail for listings, media, and creator assets.

20) Roadmap and Changelog

  • Themes: Stronger education kits, richer seasonal bundles, faster B2B checkout, expanded city coverage, asset hub.
  • Recent releases: Date‑stamped notes and impact.
  • Deprecations/migrations: Timelines and guidance.
  • Feedback loop: Intake and review cadence across Retail, Product, and Support.

21) Ecosystem Cross‑References (No Links)

FindCliques • NFTCliques • ChainCliques • CrownThrive IO • Locticians • SocialAIly • CrownLytics • CrownPulse • ThrivePush • ThriveTickets • Thrive AI Studio • NeuralCraft • ThriveTools/OPT • ThriveTools SEO • Kamora360 • The Mane Experience • Melanin Magic • Melanated Voices Platform (MVP on Roku) • Melanated Voices TV • CrownThriveU • CrownRewards • CrownFluence • Crown Ambassadors • Crown Affiliates • AdLuxe Network • Go‑Flipbooks • Collab Portal • The TAME Gallery • The Artful Mane Gallery • Wearable Art.

22) SEO, Taxonomy, and Navigation (Narrative)

  • Category: Help Center → Brand Masters.
  • Tags: wholesale, stockists, salons, boutiques, trade, returns, shipping.
  • Slug: /help/melanin-magic-wholesale/master
  • Meta title: “Melanin Magic Wholesale — Master Guide | CrownThrive”.
  • Meta description: “Mission, features, pricing, how‑tos, and use cases for Melanin Magic Wholesale across the CrownThrive ecosystem.”

23) Editorial Voice and Style

  • Voice: Direct, strategic, culturally authentic, empowering.
  • Structure: Short paragraphs and bullet lists; no tables.
  • Claims: Specific and verifiable; avoid over‑promising; include safety guidance.
  • Visuals: Representative imagery and simple diagrams where helpful.
  • Consistency: Standard capitalization and terminology across Help Center.

24) Production Checklist (Ship‑Ready)

  • Mission/vision/values finalized.
  • Persona library validated.
  • Scenarios documented with cross‑brand flows.
  • Program features and terms verified from live pages.
  • Shipping & returns captured with examples.
  • How‑tos drafted, tested, and time‑boxed.
  • Troubleshooting and FAQs sourced from real issues.
  • Case study scheduled or published.
  • KPIs wired to CrownLytics; CrownPulse placements validated.
  • Accessibility and localization review complete.
  • Sustainability and attribution language added.
  • Legal and CHLOM™ fingerprint verified.
  • SEO meta and slug set; nav placement approved.
  • Support/SLA tier mapping done.
  • Changelog entry created and owner assigned.

End of master. Clone for how‑to subsections (e.g., “Join the Wholesale Program,” “Place a Candid B2B Order,” “Back‑Bar to Retail Attach,” “Education Kit in ThriveU,” “Returns Done Right,” “Creator Capsule with Proof,” “Monthly Trade Review in CrownLytics”).

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Melanin Magic Wholesale Program