Internal Help Center Article
Confidential – Trade Secrets
Overview
The Melanin Magic Wholesale Program is the internal engine that supports all B2B partners across salons, barbershops, retailers, boutiques, educators, beauty supply stores, and professional service providers. This article documents every part of the wholesale structure, internal rules, pricing logic, compensation expectations, production workflows, and protections. This document is NOT customer facing and contains strategic information, margin structure, and operational insights.
Program Purpose
The purpose of the wholesale program is to scale Melanin Magic as a premium, professional grade brand, positioned beside Pattern Beauty, Mizani, Moroccanoil, Living Proof, Oribe, and Mielle while maintaining profitability at every layer of the CrownThrive ecosystem.
The wholesale program must:
- Protect retailer margins
- Protect our margins
- Support CrownAffiliates and CrownAmbassadors
- Support supply chain growth
- Maintain brand exclusivity and premium image
- Keep MSRP aligned with competitors
- Encourage salons and barbers to carry full collections
- Prevent price erosion
Eligibility
Wholesale approval is extended to:
- Licensed stylists
- Barbers
- Estheticians
- Salon owners
- Boutique and retail stores
- Beauty supply owners
- Online retailers
- Educators and academy operators
- Authorized distributors
Verification is required for large accounts.
Pricing Philosophy
Pricing was recalibrated to place Melanin Magic into a true premium tier. All retail prices must:
- Maintain competitive positioning with major national brands
- Support forty percent margin for retailers
- Support mid to high forty percent margin for CrownThrive LLC
- Protect the brand’s luxury standard
Cost Structure
COG comes from Genesis Private Label. Internal pricing rules:
- Regular bottles average between nine and eleven dollars
- Treatments, purple formulas, and high performance items sit higher
- Liters and gallons maintain partner pricing
- Samples maintain strong markup
Wholesale pricing must always exceed COG by minimum forty percent.
Authorized Retailer Program
Every approved wholesale partner is eligible for:
- Official listing on Melanin Magic’s “Where to Buy” page
- Restock priority
- Promotional support
- Retailer exclusives
- Optional participation in CrownAffiliates and CrownAmbassadors
This listing is essential for consumer guidance and brand protection.
Minimum Order Requirements
- First order minimum: $500
- Reorder minimum: $250
- Minimum 6 units per hair product
- Minimum 12 units per skincare product
- Liters and gallons count as single units
Ordering Workflow
- Wholesale account created
- Approval by CrownThrive LLC
- Access to wholesale catalog
- Products added to order
- Order submitted for review
- Invoice issued
- Payment clears
- Order enters production
- QC verification
- Order shipped with tracking
Lead Time Protocols
Standard production window:
- One to four weeks for regular orders
- Up to four weeks for large volumes
- Up to six weeks during holidays or promotions
Internal rule: always communicate delays early.
Shipping Matrix
- Orders under $500: standard $50 shipping
- Larger orders: weight based
- Shipping includes filling, labeling, packaging, handling
- Expedited shipping available for extra fee
MAP Enforcement
MAP protects everyone. Mandatory rules:
- No retailer may sell below MSRP
- Price dumping triggers review
- Suspensions issued for repeat violations
MSRP is non negotiable.
Return and Cancellation Protocol
- Returns accepted within thirty days
- Product must be unused and in retail state
- Buyer pays return shipping
- Replacement for damaged shipments requires documentation within seventy two hours
- Cancellation within twenty four hours allowed
- After twenty four hours, restocking fees may apply due to material allocation
Confidentiality Rules
Wholesale partners may NOT:
- Share internal pricing
- Publish confidential terms
- Distribute internal wholesale documents
- Reveal CrownThrive supply chain, COG, or margins
Intellectual Property
All formulas, labels, designs, marketing, and product identities are owned by CrownThrive LLC. Retailers cannot:
- Reproduce labels
- White label our formulas
- Alter packaging
- Represent Melanin Magic as their own
Profitability Targets
Internal targets:
- CrownThrive margin: 45 to 55 percent
- Retail margin target: 38 to 45 percent
- Sample bundle margin: 50 percent or more
All new SKUs must meet profitability minimums.
SKU Strategy
Melanin Magic must always provide:
- Consistent product availability
- Seasonal retail bundles
- Salon pro kits
- Backbar sized liters and gallons
- Limited edition drops
Ecosystem Synergy
Wholesale program integrates with:
- Crown Affiliates
- Crown Ambassadors
- CrownLytics
- CrownPulse
- ThrivePush marketing
- AdLuxe Network
Each integration must drive retention and upsell.
Account Termination Conditions
Wholesale accounts may be terminated if:
- MAP is violated
- Products are diverted
- Brand misrepresentation occurs
- Fraud is detected
- Retailers engage in harmful or unethical practices
Dispute Resolution
Internal order for disputes:
- Internal support correspondence
- Mediation
- Arbitration in Pittsylvania County, Virginia
Contact
All wholesale correspondence goes through: [email protected]
Final Notes
This document carries trade secrets and strategic logic that directly influences revenue, brand value, and long term positioning. Do not share or distribute under any circumstances.