Introduction
Welcome to the Melanin Magic Wholesale Partner Program. This playbook guides new salons, retailers, barbershops, and professional partners through onboarding, setup, training, merchandising, and early revenue optimization. Everything inside this guide is confidential and intended only for authorized wholesale partners and CrownThrive LLC internal teams.
Purpose of This Playbook
This playbook helps partners:
- Launch Melanin Magic smoothly
- Set up shelves, displays, and backbar
- Train staff to represent the brand accurately
- Build a 30-day sales plan
- Understand ordering logic
- Maximize margins and reorders
Section 1: Getting Started
Wholesale Account Activation
Once approved, partners receive:
- Access to the wholesale portal
- Authorized Retailer badge
- MAP (Minimum Advertised Pricing) guidelines
- Product knowledge materials
First Steps Checklist
- Confirm business information
- Review wholesale pricing and minimums
- Read the Authorized Retailer Standards Guide
- Determine your initial opening order volume
Section 2: Your First Wholesale Order
Recommended Opening Order Structure
Your first order sets the tone for your retail success.
We recommend:
- 60 percent core SKUs
- 30 percent styling and support SKUs
- 10 percent samples and upsells
Core SKUs include:
- Daily Miracle
- MeloMoist Shampoo
- MeloMoist Conditioner
- Repair & Revive Treatment
- Flex Paste
- Elixir
Initial Order Minimum
Initial order requirement is $500.
How to Build Your First Cart
Add:
- 12 to 18 units of best sellers
- 6 units of supporting products
- 6 to 12 samples
Section 3: Setting Up Your Retail Shelf
Visual Standards
Melanin Magic should appear premium and inviting.
Shelf setup guidelines:
- Place best sellers at eye level
- Group shampoos and conditioners together
- Use clean, consistent facing
- Stock samples at checkout stations
- Use proper lighting to enhance visibility
Display Materials
If included in your order:
- Shelf talkers
- Product recommendation pads
- Posters
Section 4: Setting Up Your Backbar
Backbar Essentials
Use liters or gallons for:
- Moisture Shampoo
- Volume Shampoo
- MeloMoist Conditioner
- Repair & Revive Treatment
Keep backbar organized:
- Labeled dispensers
- Temperature-controlled storage
- FIFO rotation
Section 5: Staff Training
Training Topics for Your Team
Your staff should know:
- Product benefits
- Correct usage instructions
- Which hair types benefit most
- How to upsell naturally
- MAP compliance rules
Internal Role Assignments
Assign:
- A retail lead
- A stock manager
- A training coordinator
Section 6: 30-Day Sales Success Plan
Week 1: Launch & Education
- Announce on social media
- Train your team
- Set up shelves and backbar
Week 2: Customer Introduction
- Offer consultations
- Introduce product recommendations
- Demonstrate products during services
Week 3: Soft Promotion
- Bundle packages (MAP-compliant)
- Offer treatment upgrades
- Use samples to drive interest
Week 4: Evaluate & Restock
- Review top sellers
- Prepare a reorder
- Adjust shelf layout
Section 7: Pricing Strategy
Retailers must follow:
- MAP pricing
- No markdowns unless approved
- Matching online and in-store pricing
Your margin target:
- 40 percent minimum
- 50 percent optimal
Section 8: Reordering Strategy
Reorder Frequency
- High-volume: every 14 to 21 days
- Medium-volume: every 30 days
- Boutique: every 30 to 45 days
What to Reorder
- Always reorder top movers first
- Restock before inventory hits 30 percent
- Order liters/gallons for backbar only
Section 9: Marketing & Launch Support
How to Introduce to Clients
Use:
- Before/after photos
- Consultations
- Stylist recommendations
Social Media Best Practices
- Use accurate product descriptions
- Tag Melanin Magic
- Highlight transformations
Section 10: Maximizing Revenue
Retail success comes from:
- Bundling core products
- Adding treatments to services
- Training staff regularly
- Maintaining proper inventory levels
Section 11: Avoiding Common Pitfalls
Avoid:
- Running out of top sellers
- Overstocking slow items
- Violating MAP pricing
- Poor shelf presentation
Closing Summary
The Melanin Magic Wholesale Onboarding & Success Playbook gives you the roadmap for a successful launch, predictable revenue, and long-term wholesale growth. By following this system, retailers maximize their margins, improve product turnover, and maintain a strong partnership with Melanin Magic and CrownThrive LLC.