1. Why Sponsorship Analytics Matter
Sponsors invest in ThriveGather to reach targeted audiences across CrownThrive’s ecosystem. Analytics provide:
- Proof of engagement (attendance, interactions).
- ROI measurement (lead generation, conversions).
- Insights for future sponsorship packages.
2. Data Tracked
Attendance Data
- Number of unique attendees in Sponsored Booths and Stages.
- Seat utilization rates per session (3–120 seats depending on layout).
Engagement Data
- Average watch time per attendee.
- Chat activity levels (messages, reactions).
- Mic/cam participation rates.
CTA & Form Data
- Button click-through rates (e.g., “Shop Now,” “Join Pro”).
- Lead form submissions.
- Conversion tracking via embedded URLs.
Recording Metrics
- On-demand replays (views, watch time).
- Sponsor branding visibility within recordings.
3. Accessing Reports
For Sponsors
- Reports delivered by CrownThrive staff within 7 days post-event.
- Format: PDF + Excel exports.
- Includes attendance breakdown, engagement heatmaps, and CTA conversions.
For Admins
- Access real-time dashboards via portal.crownthrive.com/sponsor-analytics.
- Compare sponsorship performance across workspaces (Advertising, Art, Beauty, Web3, Culture, Education, Networking).
- Export raw data for cross-platform campaigns.
4. Workflow for Sponsors
Step 1: Pre-Event
- Define KPIs (e.g., lead volume, engagement time).
- Submit creative assets for CTAs and banners.
Step 2: During Event
- Monitor booth traffic via moderator check-ins.
- Ensure CTAs and lead forms are functioning.
Step 3: Post-Event
- Receive reports with insights on:
- Which rooms performed best.
- Regional differences in engagement.
- Opportunities for tiered packages.
5. Use Cases by Workspace
- Advertising & Sponsorship: Track ad showcase click-throughs.
- Art & Retail: Measure booth sales conversions.
- Beauty & Wellness: Analyze demo room participation.
- Blockchain/Web3: Monitor DAO-focused sponsor sessions.
- Culture & Media: Evaluate panel sponsorship impressions.
- Education & Training: Count signups from sponsored knowledge rooms.
- Networking & Community: Capture lead submissions from investor lounges.
6. Best Practices
- Always define KPIs with sponsors before event.
- Use consistent naming conventions for rooms.
- Embed clear, action-oriented CTAs.
- Compare results across regions for optimization.
7. ThriveGather Advantage
Unlike generic platforms, ThriveGather provides sponsor-grade analytics by combining:
- Seat-level attendance tracking.
- Embedded CTA and lead form conversion data.
- White-glove reporting delivered by CrownThrive staff.
This ensures sponsors can see direct ROI from their presence and continue investing in future campaigns.