Effective Date: July 27, 2025 Applies To: Brand Directors, CTO, CLO, Design Leads, Content Managers, Partner Agencies Review Cycle: Quarterly or upon major platform design change Related Legal Depot Sections: Section 4.26, 6.0, 6.1.1, 6.3
1. Purpose
To define a standardized, defensible, and scalable approach to creating, managing, and deploying all branding materials across CrownThriveâs ecosystem, ensuring alignment with legal standards, ADA accessibility, and public trust.
2. Scope
This SOP applies to:
- Logos, taglines, wordmarks, and lockups
- Typography and font families
- Color palettes (primary, secondary, tertiary)
- Brand illustrations, icons, and mascots (e.g., Geo the Teddy)
- Brand decks, media kits, press kits
- Visuals used in ads, landing pages, and packaging
3. Required Pre-Inputs
| Requirement | Owner | Verified By |
| Brand Strategy Document | Brand Director | COO |
| Trademark Check & Filing | CLO | Legal Ops |
| Design Asset Folder Created | Lead Designer | CTO |
| Accessibility Compliance (WCAG) | UX Lead | DevOps |
| Partner Use Agreement (if needed) | CLO | CEO (if public use) |
4. Process Steps
4.1 Step 1: Brand Asset Creation
- Design team develops:
- Primary & secondary logo formats (.svg, .png, .jpg, .webp)
- Color codes in HEX, RGB, CMYK
- Font usage and weights
- Iconography library
- File structure created in secure cloud directory (Google Drive / Notion / Figma)
4.2 Step 2: Internal Review
- Submit to Brand Director + CLO for sign-off
- CLO checks for:
- Trademark conflicts
- Offensive cultural missteps
- Accessibility color contrast (ADA standards)
- Design locked after version approval
4.3 Step 3: Distribution & Use
- Upload assets to:
- Collab Portal
- Partner onboarding kits
- Design system (Figma or Adobe CC)
- Include guidelines:
- Logo clear space
- Improper usage examples
- Icon stacking rules
4.4 Step 4: Trademark Filing (if applicable)
- CLO initiates:
- USPTO filing (or WIPO if international use planned)
- Copyright claims for mascot illustrations or branded icons
- Store registration docs in legal archive
4.5 Step 5: Partner & Public Usage Controls
- If brand will be used by:
- Influencers
- Ambassadors
- Resellers
- Legal sends Brand Usage Terms + NDA
- Approval required for:
- Co-branded merch
- External pitch decks
- Public-facing partnerships
4.6 Step 6: Update Branding Across Ecosystem
- Sync updates to:
- ThriveSeat profiles
- CrownThriveU instructor listings
- Affiliate dashboards
- Platform footers and headers
5. Escalation Contacts
| Concern | Escalation Contact |
| Trademark or IP conflict | CLO â [email protected] |
| Asset distribution error | Brand Director â [email protected] |
| Design system violation | Design Lead â [email protected] |
| Unauthorized use by partner | CEO â [email protected] |
6. Compliance Markers
â Brand assets versioned and stored â Public-facing files ADA-compliant â Trademark cleared or filed â Legal Terms issued to external users â Style guide live in Collab Portal â Platform branding consistent ecosystem-wide
7. Version Control
- Version: 1.0
- Last Updated: July 27, 2025
- Maintained By: Brand Director + CLO
- Next Review Due: October 2025 or upon next brand launch