Catalog Valuation & Treasury Ledger Framework
The Catalog Valuation & Treasury Ledger Framework defines how Virality Music converts creative works into measurable capital units within the CrownThrive ecosystem. It operationalizes the Catalog-as-Capital™ doctrine by standardizing valuation logic, treasury recording, and artist account management across all catalog assets.
Catalog-as-Capital™ Whitepaper
Catalog-as-Capital™ is the financial and operational doctrine that underpins Virality Music’s treasury architecture. It redefines recorded music, publishing rights, and creative IP not as consumable content, but as capital-grade assets capable of yielding recurring revenue, collateral value, and fractional equity.
Royalty Streaming & Distribution Ledger (RSDL) Whitepaper
The Royalty Streaming & Distribution Ledger (RSDL) is the operational engine that converts performance and publishing revenue into measurable yield across the Virality Music Treasury. It ensures that every stream, sync, license, or broadcast feeds into a transparent, auditable, and eventually decentralized financial pipeline.
Smart Treasury Engine & Rights Oracle Integration Protocol (STEROIP) Whitepaper
The Smart Treasury Engine & Rights Oracle Integration Protocol (STEROIP) is the autonomous infrastructure linking creative rights data to economic automation. It connects Virality Music’s Treasury, the Royalty Streaming & Distribution Ledger, and CHLOM’s decentralized compliance architecture to create a unified, continuously verified economic ecosystem for music.
Virality Music
Virality Music is the music sovereignty arm of CrownThrive, operating as a recording label, publishing house, IP repository, editorial and rights engine, development incubator, and cultural IP treasury. It transforms legacy catalog assets, independent music pipelines, streaming distribution, and creative incubation into a structured music economy positioned to integrate with CHLOM licensing architecture and decentralized royalty systems.
Virality Music | Oracle Governance Network (OGN) Whitepaper
The Oracle Governance Network (OGN) defines the regulatory, economic, and reputational framework governing all oracles within the CHLOM ecosystem. It ensures that every entity feeding external data into the CHLOM Network—whether a PRO, DSP, rights society, or cultural registry—operates under a system of verified compliance, economic accountability, and performance transparency.
Virality Music — Brand Master Guide (Help Center)
This is the canonical, table-free master for Virality Music within the CrownThrive™ ecosystem. It serves as the official music, licensing, and sync imprint of ThriveStudio and CrownThrive Media & Licensing, under the broader media division powered by the Melanated Voices Platform—CrownThrive’s primary storytelling, broadcasting, and cultural content arm for all melanated platforms including Melanated Voices TV and Melanated Stock. It explains mission, vision, values, audiences, personas, licensing, distribution, monetization, CHLOM™ integration, and use cases for artists, filmmakers, and brands. Cross-references name other CrownThrive brands and platforms but do not link out.